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Market Consistent Embedded Value (MCEV) - Swiss Life - Online ...

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40 <strong>Market</strong> <strong>Consistent</strong> <strong>Embedded</strong> <strong>Value</strong>and annual premium equivalent (APE), the value of newbusiness and the new business margins on the basis ofPVNBP and APE. Furthermore there is an analysis ofchange showing the development of value of new businessfrom last year to the current year.Additional explanations about new business calculationsare given in section 4.2 of this report.2.3.1 VALUE OF NEW BUSINESS, PREMIUMS AND MARGINSAmounts in CHF million2010 2009VALUE OF NEW BUSINESS 209 123New business strain 1 –124 –133<strong>Value</strong> of new business before new business strain 333 225Annual premiums 706 678Single premiums 7 798 8 146PRESENT VALUE OF NEW BUSINESS PREMIUMS (PVNBP) 14 607 14 390Average annual premium multiplier 9.6 9.2New business annual premium equivalent (APE) 1 486 1 493NEW BUSINESS MARGIN (% PVNBP) 1.4% 0.9%New business margin (% APE) 14.0% 8.2%1 New business strain represents the effect on the net asset value from writing new business.This table shows the value of new business together withthe new business premium volumes and margins. Within<strong>MCEV</strong> reporting, PVNBP is used to measure the premiumvolume of new business. For better comparison with previousdisclosures, the measure of APE is also shown. Theannual premium equivalent is defined as new annual premiumsplus 10% of new single premiums. The presentvalue of new business premiums is equal to new singlepremiums plus the present value of new annual premiumswhich is calculated on the same assumptions as thevalue of new business.

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