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Third Benchmarking Report on Quality of Electricity Supply

Third Benchmarking Report on Quality of Electricity Supply

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esearch is the most difficult to carry out and can lead to results that are hard to interpret; forinstance, both in Italy and in Great Britain, WTP studies have shown higher than expected willingnessto pay, even if the vast majority <strong>of</strong> both household and business c<strong>on</strong>sumers feel thatthe price they pay to electricity suppliers is c<strong>on</strong>sistent with the value they receive (e.g., inHungary 84.4 % <strong>of</strong> household customers and 77.8 % <strong>of</strong> business customers declare that theprice they pay to electricity suppliers is perfect, mostly or fairly in harm<strong>on</strong>y with its value).TABLE 2.3CUSTOMER SURVEYS CONDUCTED BY REGULATORSOther specific mattersCustomer surveys <strong>on</strong> willingness to pay (WTP)Customer surveys <strong>on</strong> expectati<strong>on</strong>s and importance<strong>of</strong> quality factorsCustomer surveys <strong>on</strong> satisfacti<strong>on</strong>Customer surveys under preparati<strong>on</strong>N<strong>on</strong>eGB (quality <strong>of</strong> teleph<strong>on</strong>e resp<strong>on</strong>se, m<strong>on</strong>thly)NO (2001), IT (2003), GB (2004), SE (2003)HU (annually), IT (1998)HU (annually), IT (annually), GB (every 5 years),PT (occasi<strong>on</strong>ally)GRAT, BE, CZ, EE, ES, FI, FR, IE, LV, LT, PL, SIADDITIONAL INFORMATION 2.1 – INCENTIVES FOR QUALITY OF TELEPHONE RESPONSE THROUGHCUSTOMER SURVEYS IN GREAT BRITAINThe case <strong>of</strong> Great Britain is probably the most innovative as regards the use <strong>of</strong> customer surveys.Results from customer satisfacti<strong>on</strong> become, in fact, an indicator in the incentive/penalty regime,even if with a weight that is largely lower than the c<strong>on</strong>tinuity-based indicators. The regulator(Ofgem) carries out m<strong>on</strong>thly surveys <strong>of</strong> the quality <strong>of</strong> teleph<strong>on</strong>e resp<strong>on</strong>se. The regulator commissi<strong>on</strong>smarket research c<strong>on</strong>sultants to call back customers who have c<strong>on</strong>tacted their distributi<strong>on</strong>business in relati<strong>on</strong> to an emergency or power cut. The customers are asked to rank the companyfrom 1 to 5 where 1 is very dissatisfied and 5 is satisfied in four key areas:politeness <strong>of</strong> staff;willingness <strong>of</strong> staff to help;accuracy <strong>of</strong> informati<strong>on</strong> provided;· usefulness <strong>of</strong> informati<strong>on</strong> provided.Nine hundred customers are interviewed each year for each distributi<strong>on</strong> company. Companies arethen incentivised <strong>on</strong> the basis <strong>of</strong> their annual mean score. Companies are subject to a sliding-scalepenalty if their annual mean performance deteriorates below 4.1. If their annual mean scores fall below3.6, companies will be liable for the full penalty <strong>of</strong> 0.25 per cent <strong>of</strong> revenue. There will be a smallreward <strong>of</strong> 0.05 per cent <strong>of</strong> revenue for those companies with annual mean scores greater than 4.5.36Council <strong>of</strong> European Energy Regulators – Ref: C05-QOS-01-03

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