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Steer Davies Gleave New media design

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en ols once that would they enable had engaged<br />

of interactive movies initiatives shot such by as local filmmakers<br />

th ct the on the project. information<br />

used to input journey origin and<br />

elopment of blogs, print competitions, and promoted advertising. and on-line digital and at other real The time site bus also arrivals, includes live, traffic<br />

they had engaged<br />

destination.<br />

is oject. rand was achieved and was movies shot<br />

through customer by local filmmakers touch points through disruption dynamic information and car parking feeds for<br />

promoted Practical on-line tools<br />

e creative development of print<br />

and include<br />

and<br />

at<br />

advertising.<br />

other a multi The site also includes<br />

real<br />

live,<br />

via multi-channel<br />

availability. time bus arrivals, traffic<br />

chieved through customer modal touch travel points information through portal. dynamic information feeds for<br />

e JourneyOn brand and was<br />

disruption and car parking<br />

e development of print and advertising. Practical tools include a multi<br />

yOn mmunicated brand and via was multi-channel The site provides a bespoke real time bus arrivals, traffic<br />

availability.<br />

Practical tools modal include travel a multi information disruption portal. and car parking<br />

ated via multi-channel<br />

modal travel The information site provides portal. a bespoke availability.<br />

Visit the site and experience the<br />

The site provides a bespoke Visit the site and experience project at www.journeyon.co.uk<br />

the<br />

project at www.journeyon.co.uk<br />

e<br />

l<br />

ed through<br />

Journey On<br />

Bristol & Hove City Council<br />

Website <strong>design</strong>, multimodal<br />

journey planner and<br />

Travelwise tool<br />

promotional campaigns, targeted<br />

local www.journeyon.co.uk<br />

events and the JourneyOn<br />

website, including a bespoke<br />

walk and cycle journey planner<br />

and carbon calculator www.<br />

journeyon.co.uk<br />

The campaigns included a range<br />

of interactive initiatives such as<br />

blogs, competitions, and digital<br />

movies shot by local filmmakers<br />

promoted on-line and at other<br />

customer touch points through<br />

print and advertising.<br />

Practical tools include a multi<br />

modal travel information portal.<br />

The site provides a bespoke<br />

walk and cycle planner that<br />

builds gradients into the route<br />

evaluation delivering local<br />

journey results tailored to<br />

peoples’ ability or fitness levels.<br />

Results from the journey planner<br />

are presented on a Google<br />

Maps interface that can be<br />

used to input journey origin and<br />

destination.<br />

The site also includes live,<br />

dynamic information feeds for<br />

real time bus arrivals, traffic<br />

disruption and car parking<br />

availability.<br />

Visit the site and experience the<br />

project at www.journeyon.co.uk<br />

dynamic information feeds for<br />

Visit the site and experience the<br />

project at www.journeyon.co.uk<br />

See how many calories you will<br />

burn if you choose to walk or<br />

cycle, find out the total fare cost<br />

for public transport journey<br />

options and the total carbon cost<br />

to the environment. All of this<br />

information is communicated<br />

using iconography, in a clear and<br />

concise fashion.<br />

Plot your journey start and end<br />

points by using the interactive<br />

Google Map. Plan a trip from<br />

your front door and the journey<br />

planner will do the rest. The map<br />

also allows you to view points of<br />

interest, real time information<br />

and schools information.<br />

Plan your cycle or walking route<br />

according to gradient. Choose<br />

a flat route over a more direct<br />

hilly route, it’s up to you. A graph<br />

clearly shows the gradient of the<br />

route selected.

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