Steer Davies Gleave New media design

Steer Davies Gleave 

New media design 

movement + 

environment + identity.


Design 

Contact 

Phil Berczuk 

phil.berczuk@sdgworld.net 

+44 (0)20 7910 5000 


28-32 Upper Ground 

London SE1 9PD 

United Kingdom

The core areas that define 

our practice are movement, 

environment and identity. 

Our work covers wayfinding, 

urban environments, information 

systems, brand strategy, 

consultation and communication. 

We combine human experience, 

perception and behavior to 

deliver real benefit to people 

in their daily lives. 

www.steerdaviesgleave.com

Public Transport 

Information System 

Dundee, Scotland 

Interactive mapping, journey 

planning, network mapping, 

at-stop information, stop flag, 

interactive kiosks, at stop 

audio, transport information 

portal, dynamic departure 

displays. 

Scottish Transport Award for 

Best Information - 2004 

Project partners 

RSL Kiosks 

TravelInfo Systems 

Steer Davies Gleave led 

the development, supply 

and install of a ground 

breaking package of public 

transport information and 

related hardware for the 

City of Dundee as part of the 

Scottish Transport award 

winning Bringing Confidence 

into Public Transport project 

(BCPT).

The Public Transport 

Information System (PTIS) 

forms the core of the BCPT 

project that includes bespoke 

shelter designs for city centre 

bus interchanges, dynamic bus 

departure displays, interactive 

on-street information kiosks 

with integrated interactive 

mapping and journey planning 

(also available through the 

internet), high quality printed 

information, city-wide real time 

information, mobile journey 

planning and departure 

information. 

The journey planner 

functionality was defined 

through comprehensive 

focus groups with the local 

population and designs were 

fine tuned through extensive 

local user testing. The vectorbased 

mapping delivered 

seamless and fully scalable 

exploration of the city. Bus 

stops or points of interest 

selected via the interactive 

map display information such 

as stop name , next three 

real time bus departures 

and stop facilities, allowing 

users direct access to real 

time information from their 

desktop. Information points 

on the interchange shelters 

are fitted with smart card 

triggered audio bus departure 

messages for local visually 

impaired users. 

A paper information strategy 

supports the online resources. 

A schematic map of the city’s 

bus network forms the basis 

of a comprehensive system 

of at-stop printed information 

implemented at all bus stops 

in Dundee. 

Dundee PTIS was awarded 

Best Information Project at 

the 2004 Scottish Transport 

Awards ceremony in Edinburgh 

and has since won a number 

of other prestigious national 

awards. 

www.dundeetravelinfo.com

en ols once that would they enable had engaged 

of interactive movies initiatives shot such by as local filmmakers 

th ct the on the project. information 

used to input journey origin and 

elopment of blogs, print competitions, and promoted advertising. and on-line digital and at other real The time site bus also arrivals, includes live, traffic 

they had engaged 

destination. 

is oject. rand was achieved and was movies shot 

through customer by local filmmakers touch points through disruption dynamic information and car parking feeds for 

promoted Practical on-line tools 

e creative development of print 

and include 

and 

at 

advertising. 

other a multi The site also includes 

real 

live, 

via multi-channel 

availability. time bus arrivals, traffic 

chieved through customer modal touch travel points information through portal. dynamic information feeds for 

e JourneyOn brand and was 

disruption and car parking 

e development of print and advertising. Practical tools include a multi 

yOn mmunicated brand and via was multi-channel The site provides a bespoke real time bus arrivals, traffic 

availability. 

Practical tools modal include travel a multi information disruption portal. and car parking 

ated via multi-channel 

modal travel The information site provides portal. a bespoke availability. 

Visit the site and experience the 

The site provides a bespoke Visit the site and experience project at www.journeyon.co.uk 

the 

project at www.journeyon.co.uk 

e 

l 

ed through 

Journey On 

Bristol & Hove City Council 

Website design, multimodal 

journey planner and 

Travelwise tool 

promotional campaigns, targeted 

local www.journeyon.co.uk 

events and the JourneyOn 

website, including a bespoke 

walk and cycle journey planner 

and carbon calculator www. 

journeyon.co.uk 

The campaigns included a range 

of interactive initiatives such as 

blogs, competitions, and digital 

movies shot by local filmmakers 

promoted on-line and at other 

customer touch points through 

print and advertising. 

Practical tools include a multi 

modal travel information portal. 

The site provides a bespoke 

walk and cycle planner that 

builds gradients into the route 

evaluation delivering local 

journey results tailored to 

peoples’ ability or fitness levels. 

Results from the journey planner 

are presented on a Google 

Maps interface that can be 

used to input journey origin and 

destination. 

The site also includes live, 

dynamic information feeds for 

real time bus arrivals, traffic 

disruption and car parking 

availability. 



dynamic information feeds for 



See how many calories you will 

burn if you choose to walk or 

cycle, find out the total fare cost 

for public transport journey 

options and the total carbon cost 

to the environment. All of this 

information is communicated 

using iconography, in a clear and 

concise fashion. 

Plot your journey start and end 

points by using the interactive 

Google Map. Plan a trip from 

your front door and the journey 

planner will do the rest. The map 

also allows you to view points of 

interest, real time information 

and schools information. 

Plan your cycle or walking route 

according to gradient. Choose 

a flat route over a more direct 

hilly route, it’s up to you. A graph 

clearly shows the gradient of the 

route selected.

transport, is making a difference 

transport use. a unique, creative city with the JourneyOn and brand carbon and calculator was www 

Pr 

to walking and cycling in the city a distinctive free-spirited communicated journeyon.co.uk 

via multi-channel 

parking availability. Recent additions m 

atmosphere. It also required 

include a look-up facility to support 

The campaigns included a Th 

r 

practical tools that would enable the provision of real time information 

via of SMS, interactive and a dedicated initiatives section suc 

people to act on the information for schools which allows pupils and 

blogs, competitions, and di 

Steer Davies Gleave was 

parents to find out more about the 

given once they had engaged 

travel movies options shot available by for local schools filmma 

commissioned by Brighton & with the project. 

across Brighton & Hove and plan 

safe promoted routes to school. on-line and at oth 

Hove City Council to develop 

practical solutions to increase 

This was achieved through 

Visit customer the site and touch experience points the throu 

project 

local walking, cycling and public 

the creative development of print at and www.journeyon.co.uk advertising. 

the JourneyOn brand and was 

Practical tools include a mu 

communicated via multi-channel 

modal travel information po 

The site provides a bespoke 

JourneyOn, an innovative 

promotional of Brighton and information & Hove. 

campaign to raise awareness 

and Our improve roleuse 

of sustainable 

transport, is making a difference 

to walking and cycling in the city of 

Brighton & Hove. 

Our role 


commissioned by Brighton & Hove 

City Council to develop practical 

solutions to increase local walking, 

cycling transport and public use. transport use. 

The brief required a fresh, 

contemporary campaign with a 

look & feel to complement the 

perception of Brighton as a unique, 

creative city with a distinctive 

free-spirited atmosphere. It also 

required practical tools that 

would enable people to act on the 

information once they had engaged 

with the project. 

Project awareness and public 

engagement was achieved through 

creative development of the 

JourneyOn brand, multi-channel 

promotional campaigns, targeted 

local events and the JourneyOn 

website, which includes a carbon 

calculato and a walk and cycle 

journey planner 

Promotional campaigns included a 

range of interactive initiatives such 

as blogs, competitions, and digital 

movies shot by local filmmakers 

promoted on-line and at other 

customer touch points through 

print and advertising. 

Practical tools include a multi 

modal travel information portal 

which includes the UK’’s first 

walk and cycle planner to build 

gradients into route evaluation 

delivering local journey results 

tailored to an indivudual’s’ ability 

or fitness level. Results from the 

journey planner are presented on a 

Google Maps interface that can 

also be used to input journey origin 

and destination. 

The site includes live, dynamic 

information feeds for real time bus 

arrivals, traffic disruption and car


Information Portal 

Dundee, Scotland 

Visual identity; Web design 

and software application 

development; Real time 

data integration (bus and 

rail); Interactive mapping; 

Customisable homepage; 

Personalised travel info; 

Multi-modal journey planner 

results; Traveline integration; 

Mobile phone application. 

www.dundeetravelinfo.com 

Steer Davies Gleave recently 

delivered a comprehensive 

update to Dundee City 

Council’s travel information 

website and journey planner 

- originally delivered by Steer 

Davies Gleave in 2003/04. 

The project included a 

complete front end redesign 

to reflect Dundee City’s recent 

rebranding, a new Travelinepowered 

multi-modal journey 

planner (using Steer Davies 

Gleave’s cycle and walk 

routing engine) and a smart 

phone site for on-the-move 

journey planning, real time 

data and public transport 

information. 

The project included user 

personalization of key features 

– such as ‘my favourite 

journeys’, ‘my local bus stops’, 

‘my local rail stations’, local 

news and weather from the 

BBC, highway congestion 

information via the Highways 

Agency and incorporation 

of bus real time information 

[RTPI]. The RTPI feed is 

formatted in the SIRI standard, 

allowing for the creation of a 

web application for quick lookup 

and display of stop-specific 

information via the homepage. 

We worked closely with the 

RTPI system supplier, ACIS, 

to ensure the data feed was 

accurate and suitable for the 

end user. We also delivered 

access to real time information 

via journey plan results and 

via the new Mobile site. The 

RTPI feed is also linked via 

the Dundee Interactive Map 

so users can click on a stop 

to get direct access to real 

time departure information. 

A ‘widget’ was developed so 

users could easily view real 

time information from their 

desktop. 

As part of the project we 

worked with the UK rail 

industry to provide licensed 

arrivals and departures 

information for Dundee station 

and other stations in the 

region. This was incorporated 

into the homepage, a 

dedicated Rail page and into 

the Mobile web application. 

The on-street interactive kiosks 

were updated to provide a user 

experience consistent with the 

website.

JourneyOn - refresh 

Brighton & Hove 

www.journeyon.co.uk 

Brand and visual identity; 

Web design and software 

application development; 

Interactive mapping; Multimodal 

journey planning; 

Custom CMS for text 

and image changes and 

uploading of media including 

YouTube videos 

Brighton & Hove City Council 

commissioned Steer Davies 

Gleave to develop practical 

solutions to promote 

and improve local use of 

sustainable transport. We 

worked closely with the client 

team to devise the JourneyOn 

brand and a multi channel 

promotional campaign centred 

around a website, www. 

journeyon.co.uk, including a 

bespoke walk & cycle journey 

planner and carbon footprint 

calculator. The website has 

a full CMS so the client can 

update the site when as 

required. 

JourneyOn builds on the 

Traveline South East Journey 

Planner for public transport 

journeys, adding a tailored 

capability to plan for other 

modes including car, walk 

and cycle. The results are 

presented as text and 

graphics and display a carbon 

calculation for each mode to 

inform visitors on the relative 

environmental impact of their 

journey choices. 

The advanced walk and cycle 

routing engine developed by 

Steer Davies Gleave, takes 

account of morphological 

as well as topographical 

data of route gradients. This 

information is evaluated as 

part of the journey calculation 

resulting in appropriate 

journey options for cyclists 

or walkers with varying skill 

or fitness levels. Results are 

presented on a Google Maps 

interface that can also be 

used to input journey origin 

and/or destination. 

The site includes live, dynamic 

information feeds for real time 

bus arrivals, traffic disruption 

and car parking availability. 

The interactive mapping 

elements also show electric car 

charging points, cycle parking 

and other elements. 

Recent additional work 

includes the development of 

a tool to enable users to lookup 

the SMS code of their local 

bus stop and a new section 

for Schools to understand the 

journey options available to 

their students. 

Most recently we migrated 

the real time service to a new 

SIRI feed and refreshed the 

JourneyOn look and feel.

Dundee Travel Active 

Dundee City Council 

Website design, application 

development, personalised 

web interface 

An intuiative interface allows 

users to enter their cycling and 

walking data. This data is stored 

and an overall progress is shown 

on the progress page. 

dundee 

travelactive 

dundee 

travelactive 

dundee 

travelactive 

Users can view their total 

exercise as a graph, with 

options to see results in 

miles, kilometres, steps or 

calorie burn.

Dundee City Council appointed 

Steer Davies Gleave to design 

and develop a website for their 

Dundee Travel Active project. 

The project encourages 

residents of, or visitors to, 

Dundee to walk or cycle a 

little more to improve health 

and the environment. The site 

provides key information on 

how to be more ‘travel active’ 

and an interactive application 

called ‘My Travel Active’ to 

enable users to record their 

walking and cycling trips. 

Users can also set themselves 

Active Goals, challenge others 

or join a group to take on a 

bigger goal. 

www.dundeetravelactive.com


Information Portal 

Tees Valley sub-region 

www.connectteesvalley.com 

Brand and user-focused 

design; GUI design, using a 

customisable homepage; 

Journey planning including 

walking, cycling and carbon 

footprint data; Live rail 

arrivals/departures from 

ATOC; Integration with social 

networking for real-time 

updating, targeted marketing 

and consultation; User testing. 

Following the success of 

Tees Valley’s pilot portal, 

delivered by Steer Davies 

Gleave in 2008, we were 

commissioned to extend the 

site functionality to include 

an enhanced journey planner 

tool and user-customisable 

content. A simplified version 

of the journey planner 

was developed for smart 

phone platforms, providing 

multimodal journey planning 

tools and real-time information 

displayed via interactive maps. 

An enhanced interactive 

drive map incorporated live 

travel information from the 

UK Highways Agency. It is 

expected that this page will 

soon include information 

from a new UTMC common 

database to display wider 

highways related information 

such as car park occupancy, 

journey time on local roads, 

VMS signs, local road-works 

and CCTV. All of this data will 

be delivered by XML 

A new ‘Have your say’ 

section was added to the 

website to incorporate an 

online consultation facility 

for transport schemes. 

This includes a discussion 

forum, and will soon contain 

downloadable consultation 

documents and scheme 

information. 

An automated events system 

was produced to allow the 

quick and easy updating 

of upcoming events in the 

Tees Valley area. We worked 

closely with Visit Tees Valley 

to build an ‘iFrame’ that shows 

customised events. This was 

accompanied by a detailed 

user document with screen 

shots to outline how to use the 

new features. 

A Twitter feed and Facebook 

page was set up on behalf 

of the client. This is currently 

used to disseminate updates 

on public transport service 

updates to the general public.

tactranconnect 

Tayside and Central 

Scotland region. 

www.tactranconnect.com 

Visual identity; Userfocused 

design and content 

development; Web design 

and software application 

development; Twitter and 

Facebook integration; Google 

Street View; Interactive rail 

map; Traveline Scotland/ 

Google Maps Journey Planner 

integration; Advanced traffic 

information interactive map 


commissioned to develop 

a regional travel portal for 

the Tayside and Central 

Scotland region. Using a 

similar approach to Connect 

Tees Valley, this site provides 

a one-stop shop for travel 

information in the region. 

The site uses the Traveline 

Scotland journey-planning 

engine to provide public 

transport journey planning 

capabilities, and a Google 

maps interface to locate 

origin and destinations. Rail 

information is presented via an 

interactive map (ATOC licence 

forthcoming) and an enhanced 

Drive map will draw on live 

information from the Traffic 

Scotland data feed – including 

road works, incidents and park 

and ride locations. 

A follow-on project 

implemented Google Street 

View into the journey planner, 

so users can see where bus 

stops and interchanges are, 

and familiarise themselves 

with their destination. 

An innovative use of Twitter 

has recently been introduced. 

The homepage contains a 

Twitter widget, which displays 

Tweets from selected sources 

including Traveline Scotland, 

Traffic Scotland and the Met 

Office. Each modal page 

contains a dedicated Twitter 

widget – the Air page only 

shows Tweets from airports 

served by Dundee City Airport 

and other local airports such 

as Glasgow and Edinburgh. 

We have supported Tactran 

to build a strong local social 

media following which proved 

invaluable as a source of 

crowd sourced real time data 

during a heavy snow falls in 

the winters of 2010 and 2011.

Walk2go 

Southwalk Council 

London 

Multi-platform walking 

promotion for the 

Bankside area.


commissioned by the London 

Borough of Southwark to 

produce a website promoting 

walking in the Bankside area. 

There are two main areas to 

the site. 

The first is an interactive 

3D model of Borough High 

Street. The user can navigate 

around the model in much 

the same way as they would 

with a 3D game, change the 

traffic management measures 

and select and position 

street furniture such as cycle 

parking, benches, signs and 

trees. The objects can then 

be positioned, rotated and 

relocated. 

Road layout options include 

a typical signal controlled 

London highway; a signal 

controlled highway with speed 

table and no guard rails; or 

a fully level surface without 

guard rails or traffic signals. 

The different options affect 

traffic speed, vehicle types and 

pedestrian volumes which are 

reflected in the live display. 

Designs can be saved and a 

commentary added. Saved 

designs can be viewed with 

users invited to vote and 

comment on the proposals to 

create a dialogue. 

The other main area of the 

site is an interactive map. The 

user can navigate around the 

Bankside area. Walks can 

be plotted and shared with 

others and places of interest 

(POI) added along the walk. 

A short textual description of 

the POI can be included along 

along with an image or video. 

The walk distance is also 

calculated and displayed to 

help joggers or people using 

walking for exercise. 

As with the 3D function, the 

walk can be saved for others to 

view and comment on. There 

is an archive where saved 

3D designs and walks are 

available. 

The top 5 walks and designs 

(as rated by the walk2go 

community) are promoted 

and a search facility aloows 

visitors to find any designs or 

walks that have been saved by 

location or author.

Baldw 

ad 

Road 

Coldharb 

Road 

Alderton Road 

Knatchbull Road 

Mcdowall Road 

Geoffrey Close 

Harbour Road 

Herne Hill Road 

County Grove 

4 

Vaughan Road 

Bengeworth Rd 

Comber Grove 

Southwell Road 

35, 45 

345 

35, 45 

345 

Cambria Road 

Southwark City Council 

Camberwell 

Local area map, pocket guide 

and interactive map. 

Oval 

(15 mins) 

36 

185 

436 

1 9 

B 

C 

D 

E 

F 

G 

Kenbury Street 

H 

Brixton 

(20 mins) 

J 

K 

Walk continues overleaf 


Denmark Road 

Kemerton Road 

1 

Medlar Street 

Games 

Court 

Northway Road 

Camberwell Station Road 

Bicknell Road 

Station Terrace 

Warner Road 

Lowth Road 

This mapping is based upon 

Ordnance Survey material with 

the permission of the Controller 

of Her Majesty’s Stationery 

Office. © Crown Copyright. 

Unauthorised reproduction 

infringes crown copyright and 

may lead to prosecution or civil 

proceedings. London Borough 

of Southwark, (0)100019252. 

1 

W 

N 

S 

E 

Camberwell New Road 

Crawford Road 

Coldharbour Lane 

Cutcombe Road 

5 mins 

King’s College London 

Weston Education Centre 

Finsen Road 

2 

2 

35, 45 

345 

Valmar Road 

Bavent Road 

Elephant & Castle 

(35 mins) 

36 

185 

436 

Morna Road 

Venetian Road 

F 

36 

185 

436 

Camberwell 

Caldecot Road 

Bessemer Road 

3 

Passage 

Tennis Courts 

Milkwell Yd 

Coldharbour Pl 

Camberwell Road 

35, 40 

42, 45 

6 

35 

45 

345 

35, 45 

345 

12, 148 

171, 176 

468, 68 

Denmark Hill 

8 

35, 40 

42, 45 

40 

176 

185 

484 

68 

148 35 

176 42 

185 45 

468 68 

345 

468 

345 

4 

Camberwell 

Green 

Butterfly Walk 

Shopping 

arcade 

Joiners Arms Yd 

Selborne Rd 

40, 42 

68, 176 

185, 468 

40 

42 

68 

176 

185 

468 

484 

40, 42 

68, 176 

185, 468 

484 

King’s College Hospital 

4 

Camberwell 

Ferndene Road 

7 

Camberwell Green 

Orpheus Street 

Love Walk 

42, 68, 468 

1 

12, 36 

171, 345 

436 

Wren Road 

A&E 

Acland Crescent 

D’eynsford Road 

Ruskin 

Park 

Bowling 

Green 

5 

Camberwell 

Magistrates’ 

Court 

12, 36 

171, 345 

436 

Allendale Close 

Harbord Cl. 

local area map 

Elmington Rd 

Harvey Road 

Daneville Road 

40, 176 

185, 484 

Welcome to the 

5 

Camberwell 

Leisure 

Centre 

Police 

Station 

Evesham 

Walk 

Jephson Street 

6 


Artichoke 

Place 

Maudsley 

Hospital 

Sundial 

Kimpton Road 

42, 68, 468 

Camberwell Church Street 

1 

Kerfield Crescent 

Don Phelan Close 

De Crespigny Park 

Denmark Hill 

Kerfield Place 

40 

176 

484 

Camberwell local area map 


On this map you will find an abundance of 

interesting and useful information about 

Camberwell and the surrounding area. 

6 

Love Walk 

The 

Oval 

Datchelor Pl 

Mary Datchelor Close 

Camberwell Grove 

Grove Lane 

King’s College 

London Institute 

of Psychiatry 

Denmark Hill 

Station 

Blanchedowne 

Clapham Rd 

Towards Clapham, Balham 

Wandsworth (50 mins) 

Camberwell is a place with a vivid history and a varied and 

fascinating community. Everything you need is right on 

your doorstep and this map should help you find it. Why 

not take some time to visit some of the sights and sounds 

Camberwell has to offer or explore a new street? 

Lovely Camberwell Green is well known, but the area 

also boasts a number of other attractive green spaces, 

including St Giles Churchyard, Sceaux Gardens and Ruskin 

Park. You can visit all of these through our nature walks. 

There are many local restaurants, pubs and cafes to 

suit all tastes and other facilities include a mix of classic 

high street shops and services, and interesting small 

independent businesses. With the art college nearby, 

the area has a booming arts culture, supporting three 

galleries, two theatres and a season of open studios and 

arts festivals throughout the year. 

Use this map to find what you need locally, then maybe 

walk or cycle to get there. Wherever you visit we hope you 

enjoy the experience and discover some of Camberwell’s 

hidden gems. 

For an interactive version of this map please visit: 

www.se5forum.org or www.camberwellrenewal.org.uk 

W 

N 

S 

E 

Oval 

Station 

Windsor Walk 

40 

176 

185 

484 

7 

Sansom Street 

3 

Kennington Park Road 

Brixton Road 

Champion Park 

100 metres 

Key to symbols on reverse 

Herne Hill 

(30 mins) 

Brixton 

Station 

Springhill Cl 

King’s College 

Hall 

Champion Hill 

Vicarage Grove 

Vicarage Grove 

St Giles 

Youth 

Centre 

Ribbon Dance Mews 

St Giles 

Church 

Kennington 

Station 

Kennington Park 

Vassel Road 

Mostyn 

Gardens 

Wiltshire Road 

Beaulieu Close 

3 

5 

8 

Benhill Road 

8 

Champion Hill 

Brunswick Park 

Camberwell Glebe 

Peckham 

(20 mins) 

Walk continues overleaf Walk continues overleaf 


East Dulwich 

(15 mins) 

4 

3 7 

Wilson Road 

Grace’s Mews 

The Hamlet 

A 

B 

D 

KENNINGTON 

E 

F 

H 

Camberwell New Road 

I 

J 

K 

Champion Grove 

Coldharbour Lane 

BRIXTON 

Railton Road 

Cash Machine/ATM 

Bank 

Hotel 

Launderette 

Chemist 

Post Office 

College 

Supermarket 

Local Shop 

Cycle Shop 

Akerman Road 

Loughborough Road 

Myatt 

Fields 

Anderton Cl 

Blue Elephant 

Theatre 

SE5 AREA 

Wyck 

Gardens 

Loughborough Park 

John Ruskin Street 

4 

Loughborough 

Junction Station 

Shakespeare Road 

Milkwood Road 

Art Gallery/Studio 

Church 

Library 

Town Hall 

Theatre 

Tennis Courts 

Club 

Bar/Pub 

Restaurant 

Café 

Takeaway 

Towards Elephant & Castle (15mins) 

River Thames (40 mins) 

Camberwell Road 

6 

Area covered by 

map overleaf 

4 

Bowyer Place 

8 

7 

Denmark Hill 

7 

6 

CAMBERWELL 

Herne Hill Road 

Camberwell 

Green 

Ruskin Park 

Ferndene Road 

5 

3 

1 

1 

Edmund Street 

Camberwell Church Street 

Denmark Hill 

Station 

Denmark Hill 

Cycle Route 

Immigration Walk 

Wildlife Walk 

Bus Stop 

Underground Station 

Train Station 

Southwark 

College 

Brunswick 

Park 

3 

4 

Champion Pk 

7 

2 

Albany Road 

3 

Southampton Way 

Havil Street 

Grove Lane 

Towards Herne Hill 

(10 mins) 

2 

Hospital 

Public Car Park 

Playground 

Cycle Stands 

Public Toilets 

Burgess Park 

Camberwell 

College of Arts 

6 

5 

Lake 

St Georges Way 

Lucas 

Gardens 

Dog Kennel Hill 

2 

South London 

Gallery 

HOLBORN 

The London Borough of 

Southwark, commissioned Steer 

Davies Gleave to design a map of 

the Camberwell area to promote 

increased walking and cycling. 

The map’s focus was on the 

Borough’s history and community, 

providing interesting and useful 

information about the area, 

its facilities and its services. 

The solution was applied to both 

print and online media. 

http://visuals.sdgworld.net/ 

camberwell2/ 

Trafalgar Ave 

East Dulwich 

Station 

East Dulwich Grove 

STOCKWELL 

W 

Old Kent Road 

Willowbrook Road Peckham Hill Street 

Sumner Road 

Peckham Road 

Warwick 

Gardens 

Bellenden Road 

Grove Vale 

Bellenden Road 

Peckham 

Pulse 

EAST DULWICH 

LAMBETH 

N 

S 

CITY OF 

LONDON 

SOUTHWARK 

Camberwell 

E 

PECKHAM 

W 

1 

N S 

Peckham High Street 

Towards Peckham (‹5 mins) 

Nunhead (20 mins) 

Walks 

E 

Peckham Rye 

This mapping is based upon 

Ordnance Survey material with 

the permission of the Controller 

of Her Majesty’s Stationery 

Office. © Crown Copyright. 

Unauthorised reproduction 

infringes crown copyright and 

may lead to prosecution or civil 

proceedings. London Borough 

of Southwark, (0)100019252. 

½ mile 

Camberwell wildlife 

1 km 

WHITECHAPEL 

POPLAR 

Walk A: Ruskin Park to Brunswick Park 

1 Ruskin Park: Unusual trees, a pond with moorhens, 

mallards and geese, views over London 

2 Canning Cross footpath: Between Sir George Canning 

pub and 142 and 144 Camberwell Grove 

3 Churchyard Passage 

4 St Giles Churchyard 

5 Lucas Gardens 

6 Footpath through ‘Voltaire’ block of flats to Sceaux Gardens 

7 Brunswick Park 

DOCKLANDS 

Walk B: Peckham to Camberwell Green via Burgess Park Lake 

1 Peckham Square: The leafy Surrey Canal walk follows 

the route of the old canal between Rotherhithe docks 

and Walworth Road 

2 Burgess Park: A large lake with diverse fish and wildfowl, 

and dozens of Sunday football games 

3 Chumleigh Gardens: Walled gardens with plants from 

all over the world 

4 Addington Square 

5 Caspian Street allotments 

6 Community Orchard: Fruit trees and bushes, rosemary 

GREENWICH 

and lavender 

7 Camberwell Green 

Early immigration to Camberwell 

1 Ruskin Park: While staying with the Benecke family 

in a house on Denmark Hill, Mendelssohn wrote 

‘Camberwell Green’, a ‘song without words’ for the piano. 

The piece (later renamed ‘Spring Song’) was used 

widely in silent films to accompany scenes showing a 

‘damsel in distress’. Wagner was another visitor. 

2 The Platanes, Champion Hill: The sole survivor of three 

grand mansions belonging to the Kleinworth merchant 

banking family. Now part of King’s College London. 

3 Love Walk: The old brick wall visible to the south is the 

boundary of the country estate of the De Crespigny 

family. They were French Protestants (known as 

Huguenots) who moved to England in 

1685 to escape persecution. 

4 Denmark Road: Karl Marx stayed here briefly with 

German friends when he first arrived in London. 

5 Minet library: In 1770, Hughes Minet, of Huguenot 

origin, bought this estate. In 1889, his philanthropic 

descendant, William Minet, donated the land to create 

Myatt’s Fields. Local street names such as Calais and 

Cormont Road mark the family’s origins. 

6 A plaque on the wall at 325 Camberwell New Road 

records that Otto Benecke helped to raise subscriptions to 

reopen a public dispensary here in 1880. 

Coordinated by SEA/Renue, www.sustainable-energy.org.uk 

Project partners: Camberwell Travel Plan Group 

Walks developed by: Eleanor Margolies 

Designed by Steer Davies Gleave, www.steerdaviesgleave.com 

Printed on 100% recycled paper, FSC certified. 

June 2007 

SE5F RUM 

FOR CAMBERWELL

Rome Public Transport 

Information System 

ATAC S.p.A. 

Travel information 

and mapping software 

development 

‘This solution well exceeds our expectations and 

will completely change the nature of our work...’

Steer Davies Gleave developed 

Rome’s first integrated public 

transport information system 

for ATAC, the local transport 

operator, in 1997. The original 

project delivered a suite 

of passenger information 

products, a new house style 

and support for the set up of 

an internal design department. 

The demands for increasingly 

sophisticated mapping 

on ATAC’s design team, 

necessitated a review of 

their processes resulting in 

Steer Davies Gleave being 

commissioned to develop 

a system to semi automate 

production and standardise 

the range of printed outputs. 

The new system constitutes 

a dramatic departure from 

the legacy processes without 

compromising on the visual 

design or legibility. It links 

directly into the client’s 

geographic dataset to 

dynamically update the base 

mapping. Data related to bus, 

rail, tram and Metro services 

is sourced directly from the 

Operations department 

and is overlaid on the base 

mapping. This process almost 

entirely removes the need for 

manual intervention and has 

completely changed the way 

the department can operate. 

Historically, production 

times were significant. The 

complexity of the transport 

network and the frequency 

of service changes meant 

that maintaining the old 

products was an endless task. 

Producing an updated city 

bus map now takes minutes 

instead of hours or even days. 

Staff have been released from 

repetitive manual activities 

that dominated their time and 

can dedicate more energy to 

quality control and creating 

targeted information to 

better meet the needs of all 

passengers. 

The system is highly flexible, 

providing simple functions 

to support the production of 

bespoke and one-off outputs.

Thank you 

www.steerdaviesgleave.com

Steer Davies Gleave New media design

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