Top 100 - Wamda.com

25 BrandZ Top 100 2011: INTRODUCTIONBrandZ Top 100 2011: INTRODUCTION 26Continental Europe:TOPBRANDSBrand Value$MBrandContributionBrandMomentumBrand ValueChange1 Deutsche Telekom 29,774 2 4 N/A2 Movistar 27,249 2 6 N/A3 SAP 26,078 3 7 7%4 Louis Vuitton 24,312 5 7 23%5 BMW 22,425 5 8 3%6 Orange 17,597 1 4 N/A7 L'Oréal 15,719 4 6 11%8 Mercedes 15,344 5 8 12%9 Carrefour 13,754 3 7 -8%10 H&M 13,006 2 8 7%Asia:TOPBRANDSBrand Value$MBrandContributionBrandMomentumBrand ValueChange1 China Mobile 57,326 4 9 9%2 ICBC 44,440 2 5 1%3 China Construction Bank 25,524 2 4 22%4 Toyota 24,198 4 7 11%5 Baidu 22,555 5 10 141%6 China Life Insurance 19,542 2 9 N/A7 Bank of China 17,530 2 4 -20%8 Agricultural Bank of China 16,909 1 6 N/A9 NTT DoCoMo 15,449 2 8 19%10 Tencent/QQ 15,131 4 9 N/ASource: Millward Brown Optimor (including data from BrandZ and Bloomberg)Source: Millward Brown Optimor (including data from BrandZ and Bloomberg)United Kingdom:TOPBRANDSBrand Value$MBrandContributionBrandMomentumBrand ValueChange1 Vodafone 43,647 2 4 -2%2 HSBC 22,587 2 2 -4%3 Tesco 21,834 4 7 -15%4 Shell 15,168 1 5 0%5 BP 12,542 1 5 -27%6 Standard Chartered Bank 12,033 2 2 45%7 O2 11,694 2 5 N/A8 Barclays 8,760 1 2 4%9 Marks & Spencer 5,252 4 4 -8%10 Asda 3,975 2 4 -19%Latam:TOPBRANDSBrand Value$MBrandContributionBrandMomentumBrand ValueChange1 Petrobras 13,421 1 7 39%2 Telcel 11,558 3 6 7%3 Itaú 9,600 2 3 29%4 Bradesco 8,600 2 3 15%5 Corona 5,458 4 6 5%6 Natura 4,612 5 9 N/A7 Skol 4,579 5 6 68%8 Brahma 1,996 5 6 N/ASource: Millward Brown Optimor (including data from BrandZ and Bloomberg)Source: Millward Brown Optimor (including data from BrandZ and Bloomberg)