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103 BrandZ Top 100 2011: OPPORTUNITIES/RESOURCESBrandZ Top 100 2011: OPPORTUNITIES/RESOURCES 104With ThanksThe BrandZ Top100 Most ValuableGlobal Brandsis created usingdata from BrandZ,Bloomberg andKantar Worldpanel.About Kantar WorldpanelKantar Worldpanel is the world leader in consumerknowledge and insights based on continuous consumerpanels. Its High Definition Inspiration approachcombines market monitoring, advanced analytics andtailored market research solutions to deliver both the bigpicture and the fine detail that inspire successful actionsby its clients. Kantar Worldpanel’s expertise about whatpeople buy or use – and why – has become the marketcurrency for brand owners, retailers, market analysts andgovernment organizations globally.www.kantarworldpanel.comFor further information about the BrandZ Top 100 MostValuable Global Brands, please contact:WPP is theworld’s leadingcommunicationsservices group.WPP companies, which include some of the mosteminent agencies in the business, provides national,multinational and global clients with:advertisingmedia investment managementconsumer insightspublic relations & public affairsbranding & identityhealthcare communicationsdirectdigitalpromotion & relationship marketing.WPP companies provide communications servicestoclients worldwide including 354 of the Fortune Global500; 60 of the NASDAQ 100 and 33 of the Fortune e50.Collectively, WPP employs over 146,000 people(includingassociates) in 2,400 offices in 107 countries.www.wpp.comFor further information about WPP, please contact:David Rothdroth@wpp.comThe Bloomberg Professional service is the source ofreal-time and historical financial news and information forcentral banks, investment institutions, commercial banks,government offices and agencies, law firms, corporationsand news organizations in over150 countries.Peter Walshepeter.walshe@millwardbrown.comCristiana Pearsoncristiana.pearson@millwardbrown.comwww.bloomberg.comThe BrandZ study, commissioned by WPP and conductedannually by Millward Brown, measures the brand equityof thousands of global “consumer facing” and businessto-businessbrands, and has interviewed over 2 millionconsumers globally. Consumer perception of a brand is akey input in determining brand value because brands area combination of business performance, product delivery,clarity of positioning, and leadership.www.brandz.com
Design Lambie-Nairnwww.lambie-nairn.comWriting Ken Scheptkschept@gmail.comData powered by
Page 1 and 2: Top 100Most valuableglobal brands20
Page 4 and 5: PrefaceThe definitive brand valuati
Page 6 and 7: BrandZ Top 100 2011: INTRODUCTION 1
Page 8 and 9: Top 20 RisersTechnology, vision dro
Page 10 and 11: Year-on-YearChangeAll sectors grew
Page 13: 25 BrandZ Top 100 2011: INTRODUCTIO
Page 16 and 17: BrandZ Top 100 2011: SECTORS/COMMEN
Page 24 and 25: The DigitalRevolution:Shoppers and
Page 34 and 35: A Generational ShiftBrandZ Top 100
Page 36 and 37: 71 BrandZ Top 100 2011: SECTORS/COM
Page 46 and 47: Brand ChinaFrom cutting costs to ad
Page 48 and 49: Brand IndiaColorful, confident and
Page 50 and 51: BrandZ Top 100 2011: OPPORTUNITIES/

Top 100 - Wamda.com

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