CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10
CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10
CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10
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TRACKING CSR PERFORMANCE<br />
In 2006, the Group set up a shared reporting system which<br />
is audited every year by one of its two statutory auditors.<br />
They check social and environmental indicators, in line with<br />
the ‘International Standard on Assurance Engagements’ ISAE<br />
3000.<br />
In <strong>2009</strong> -<strong>10</strong>, KLM set various CSR performance indicators, as<br />
well as their goals regarding five key issues. These indicators<br />
will be used to monitor progress at senior management level<br />
and to help each division to set appropriate action plans.<br />
LISTENING TO STAKEHOLDER FEEDBACK<br />
To review and identify CSR issues, the Group works closely<br />
with internal and external stakeholders by applying the<br />
materiality test, as defined in the ‘Global Reporting Initiative’<br />
guidelines.<br />
Internal<br />
- Issues defined in the airline projects: ‘Vision 20<strong>10</strong>’ at<br />
Air France and ‘Three year plan’ at KLM;<br />
- Staff views and recommendations drawn from surveys or<br />
meetings;<br />
- Risk management related to CSR issues.<br />
Client satisfaction survey<br />
A RECORD OF CSR ACHIEVEMENTS<br />
In <strong>2009</strong>-<strong>10</strong>, Air France-KLM achieved the following awards for<br />
its CSR efforts:<br />
- For the fifth time in a row, the Group came top of the airline<br />
sector in the Dow Jones Sustainability Index;<br />
- Air France-KLM won the Airline Business Strategy Award, in<br />
the environment category, from Airline Business magazine in<br />
July <strong>2009</strong> (the first award given in this category);<br />
- Air France was the first French company to win the <strong>2009</strong><br />
Marianne d’Or award for CSR (December <strong>2009</strong>)<br />
- KLM was named Partner of the Year <strong>2009</strong> by WWF<br />
Netherlands in October <strong>2009</strong><br />
- KLM won the Seafood Champion Award by Seafood<br />
Choices Alliance (March 20<strong>10</strong>)<br />
Air France and KLM have also built CSR indicators into senior<br />
management targets: occupational safety performance for<br />
operations managers at Air France, and retaining sector<br />
leadership in the Dow Jones Sustainability Index for all senior<br />
executives at KLM.<br />
Both airlines have rolled out management objectives and<br />
action plans for continuous improvement over the last <strong>10</strong><br />
years. As a result, the 2004 version of ISO 14001 was applied<br />
to all relevant activities in France and The Netherlands.<br />
External<br />
The various ways we interact with our external stakeholders<br />
are summarized in charts at the end of each key issue (see pp.<br />
25, 31, 37, 43 and 49). These include:<br />
- customer surveys, Instant Feedback Kiosks, web 2.0<br />
community;<br />
- comments and contributions from shareholders;<br />
- opinions, expectations and recommendations drawn from<br />
stakeholders while drafting annual CSR reports;<br />
- discussions with airline associations (IATA and AEA) or in<br />
CSR working groups held by specialist associations;<br />
- benchmarking competitors and corporate best practice<br />
in other sectors;<br />
- analyzing regulatory trends and rating agency<br />
questionnaires.<br />
The Group’s CSR policy has been shaped by dialogue with<br />
various stakeholders and by applying the materiality test.<br />
A clear example can be given on how stakeholder dialogue<br />
has influenced the content of this year’s report: more in-depth<br />
information is given on how our CO 2 emission is divided<br />
between Cargo and Passenger, as a result of stakeholder<br />
dialogue with our cargo customers.<br />
The Group also features in the indices of rating agencies: Aspi<br />
Eurozone, the Ethibel Sustainability Index (ESI) EXCELLENCE<br />
Global, and FTSE4Good Index Series. Air France-KLM<br />
has also featured in the Ethibel PIONEER and Ethibel<br />
EXCELLENCE Investment Registers (see www.ethibel.org),<br />
and been monitored for its CSR performance, since 30 July<br />
2007.<br />
Finally, Air France is part of the <strong>2009</strong> Carbon Disclosure<br />
Leadership Index, which awards the top 20 French corporations<br />
in the SBF120 index for transparency of communications on<br />
their climate impacts.<br />
OUR APPROACH TO <strong>CORPORATE</strong><br />
<strong>SOCIAL</strong> <strong>RESPONSIBILITY</strong><br />
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