16.08.2012 Views

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

TRACKING CSR PERFORMANCE<br />

In 2006, the Group set up a shared reporting system which<br />

is audited every year by one of its two statutory auditors.<br />

They check social and environmental indicators, in line with<br />

the ‘International Standard on Assurance Engagements’ ISAE<br />

3000.<br />

In <strong>2009</strong> -<strong>10</strong>, KLM set various CSR performance indicators, as<br />

well as their goals regarding five key issues. These indicators<br />

will be used to monitor progress at senior management level<br />

and to help each division to set appropriate action plans.<br />

LISTENING TO STAKEHOLDER FEEDBACK<br />

To review and identify CSR issues, the Group works closely<br />

with internal and external stakeholders by applying the<br />

materiality test, as defined in the ‘Global Reporting Initiative’<br />

guidelines.<br />

Internal<br />

- Issues defined in the airline projects: ‘Vision 20<strong>10</strong>’ at<br />

Air France and ‘Three year plan’ at KLM;<br />

- Staff views and recommendations drawn from surveys or<br />

meetings;<br />

- Risk management related to CSR issues.<br />

Client satisfaction survey<br />

A RECORD OF CSR ACHIEVEMENTS<br />

In <strong>2009</strong>-<strong>10</strong>, Air France-KLM achieved the following awards for<br />

its CSR efforts:<br />

- For the fifth time in a row, the Group came top of the airline<br />

sector in the Dow Jones Sustainability Index;<br />

- Air France-KLM won the Airline Business Strategy Award, in<br />

the environment category, from Airline Business magazine in<br />

July <strong>2009</strong> (the first award given in this category);<br />

- Air France was the first French company to win the <strong>2009</strong><br />

Marianne d’Or award for CSR (December <strong>2009</strong>)<br />

- KLM was named Partner of the Year <strong>2009</strong> by WWF<br />

Netherlands in October <strong>2009</strong><br />

- KLM won the Seafood Champion Award by Seafood<br />

Choices Alliance (March 20<strong>10</strong>)<br />

Air France and KLM have also built CSR indicators into senior<br />

management targets: occupational safety performance for<br />

operations managers at Air France, and retaining sector<br />

leadership in the Dow Jones Sustainability Index for all senior<br />

executives at KLM.<br />

Both airlines have rolled out management objectives and<br />

action plans for continuous improvement over the last <strong>10</strong><br />

years. As a result, the 2004 version of ISO 14001 was applied<br />

to all relevant activities in France and The Netherlands.<br />

External<br />

The various ways we interact with our external stakeholders<br />

are summarized in charts at the end of each key issue (see pp.<br />

25, 31, 37, 43 and 49). These include:<br />

- customer surveys, Instant Feedback Kiosks, web 2.0<br />

community;<br />

- comments and contributions from shareholders;<br />

- opinions, expectations and recommendations drawn from<br />

stakeholders while drafting annual CSR reports;<br />

- discussions with airline associations (IATA and AEA) or in<br />

CSR working groups held by specialist associations;<br />

- benchmarking competitors and corporate best practice<br />

in other sectors;<br />

- analyzing regulatory trends and rating agency<br />

questionnaires.<br />

The Group’s CSR policy has been shaped by dialogue with<br />

various stakeholders and by applying the materiality test.<br />

A clear example can be given on how stakeholder dialogue<br />

has influenced the content of this year’s report: more in-depth<br />

information is given on how our CO 2 emission is divided<br />

between Cargo and Passenger, as a result of stakeholder<br />

dialogue with our cargo customers.<br />

The Group also features in the indices of rating agencies: Aspi<br />

Eurozone, the Ethibel Sustainability Index (ESI) EXCELLENCE<br />

Global, and FTSE4Good Index Series. Air France-KLM<br />

has also featured in the Ethibel PIONEER and Ethibel<br />

EXCELLENCE Investment Registers (see www.ethibel.org),<br />

and been monitored for its CSR performance, since 30 July<br />

2007.<br />

Finally, Air France is part of the <strong>2009</strong> Carbon Disclosure<br />

Leadership Index, which awards the top 20 French corporations<br />

in the SBF120 index for transparency of communications on<br />

their climate impacts.<br />

OUR APPROACH TO <strong>CORPORATE</strong><br />

<strong>SOCIAL</strong> <strong>RESPONSIBILITY</strong><br />

13

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!