16.08.2012 Views

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

CORPORATE SOCIAL RESPONSIBILITY REPORT 2009-10

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

14<br />

PROMOTING CSR IN OUR SPHERE<br />

OF INFLUENCE<br />

Air France-KLM believes that its influence on CSR is not only felt<br />

within the Group. It also supports major innovation projects while<br />

PUSHING THE INNOVATION AGENDA<br />

Finding CSR solutions is often a collective effort. The Group is<br />

therefore integrating innovation at all levels of its CSR efforts,<br />

rolling out the most pioneering technological programs with its<br />

employees and partners.<br />

Air France offers participative innovation programs to all staff.<br />

The oldest was launched by the aviation maintenance team<br />

in 1995 (Programme Innovation Qualité, PIQ), and has been<br />

a model for similar schemes launched more recently by other<br />

departments of Air France.<br />

In their procurement policy, Air France and KLM apply CSR<br />

criteria to maximize the environmental impact of a product<br />

throughout its lifecycle, while taking into account relevant<br />

social and economic aspects (see page 15). To this end,<br />

Air France has launched a cross-cutting eco-design training<br />

WORKING WITH ITS SUBSIDIARIES<br />

The Group brings subsidiaries on board its CSR policy with<br />

joint schemes, including tailored meetings and programs.<br />

The CSR policy of Servair, the Roissy-based catering company,<br />

is for example based on four commitments:<br />

- Guarantee customers a healthy and safe product<br />

- Encourage diversity and equal opportunities throughout<br />

the company<br />

- Reduce environmental impacts<br />

- Follow an ethical approach that safeguards local<br />

development<br />

Servair has also launched related schemes for disabled staff.<br />

In <strong>2009</strong>, 5.2% of its workforce was made up of handicapped<br />

employees.<br />

GALVANIZING THE SKYTEAM ALLIANCE<br />

As partners in the SkyTeam global network, Air France and<br />

KLM share with other members a strong commitment to CSR.<br />

In 2008, SkyTeam was the first alliance to sign a CSR charter,<br />

committing all partners not only to protect the environment but<br />

also to respect their social responsibilities while supporting the<br />

economic development of areas in which they operate.<br />

encouraging subsidiaries, suppliers, and partners – including<br />

the SkyTeam alliance – to launch their own CSR programs.<br />

scheme which involves all businesses and departments:<br />

from Research and Development to Procurement and Inflight<br />

Services. In <strong>2009</strong>-<strong>10</strong>, over 50 managers were trained in this<br />

field, ensuring this aspect is respected from the design phase<br />

for all new products and services.<br />

In <strong>2009</strong>, KLM co-founded the Mainport Innovation Fund,<br />

which invests in technological projects launched by Dutch<br />

companies for more sustainable aviation. Supported by the<br />

Dutch government, this fund combines two leading industry<br />

players (KLM and Schiphol Airport), the Technology University<br />

of Delft and a major financial institution (Rabobank).<br />

KLM is also co-founder of the SkyNRG consortium for the<br />

development of sustainable biofuels and promoting their<br />

availability. Air France is a partner in a project that produces<br />

second generation biofuel (see page 23).<br />

Servair, catering company<br />

Air France was invited by the alliance to chair the SkyTeam<br />

working group in this field. In late <strong>2009</strong>, KLM held a two-day<br />

workshop in Amsterdam focusing on CSR within SkyTeam,<br />

allowing partner companies to exchange good practices and<br />

plan new joint projects.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!