Bilfinger Berger Industrial Services Corporate Design

Basic elements and use of designA.12 | PhotographyImages are at least as important as the spoken word forconveying meaning. In fact, the information containedin pictures is registered by the brain more quickly thanany other type of signal. Images - and hence also design -play a crucial role in arousing an initial impression.Published images have the function of an exemplarymodel. For this reason, it is crucial for all images to be ofa high quality both technically and in terms of contentso as to reflect the BIS Group’s corporate culture asappropriately as possible.The HSEQ aspectThe BIS Group attaches prime importance to job safety.Accordingly, it is crucial for all images to show peoplecomplying with the HSEQ rules.Restrictions on the use of imagesWhen publishing photographic material, pleaseremember that photos are subject to copyright andmay fundamentally only be used with the permissionof the copyright holder. If photographic material is tobe used for advertising purposes, e.g. in brochures,advertisements, press copy, online media etc., it is crucialto ensure that clearance has been obtained from thephotographer or the agencies.It is also necessary to include credits, copyright noticeand details of the source of the photographs used.If you use any photos of customers’ facilites (e.g.an industrial plant), please obtain the customer’spermission prior to publishing the image.When composing a photograph, please remember that a square format isfrequently used in the finished product.Any questions should be directed to Bilfinger BergerIndustrial Services, Munich, Corporate Communications,ukomm@BIS.bilfinger.comBilfinger Berger Industrial Services | Corporate Design Manual | Rev. April 201016