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Bilfinger Berger Industrial Services Corporate Design

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<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong><strong>Corporate</strong> <strong>Design</strong>Rev. April 2010


PrefacePrefaceOur design manual sets out the basic elements of corporatedesign for <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>: thelogos and how they are to be used, the colours, the fonts,the linguistic style and the pictorial idiom. The purposeis to strengthen the <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>brand by ensuring that all group members adopt a uniformand consistent face to the market.The uniform look of all forms of communications reflectsthe Company’s identity. For this reason, all the rules setout in this document are binding.This design policy has been developed for use as a referencefor providing swift access to corporate designinformation. It is supplement with by templates, samplesand examples on the <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>Intranet.If you have any suggestions, please feel free to contact<strong>Corporate</strong> Communications at ukomm@BIS.bilfinger.com.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20103


Basic elements and use of designA.1 | How we see ourselvesWith its vision, the <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>Group has made a sustained contribution to establishingmaintenance as a separate solutions-oriented industry.Over the past few years, we have been systematicallyextending our own range of services and simultaneouslystepping up our internationalisation process.Our corporate culture and the guidelines are binding onus all and will continue to be decisive for us in the future.Our strategic motto “Solutions for <strong>Industrial</strong> <strong>Services</strong>”is both the agenda and the promise for a sector whichmakes a measurable contribution to the productivity andcompetitiveness of industrial activity thanks to professionalmaintenance management.Our design is and always has been an expression of ourcorporate culture. Consistent design shows that theindividual companies are members of the BIS Group. Auniform look and identity create a positive image Ourcorporate design symbolises the fact that in spite of allthe changes we are still the same company with the samequalities and values.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20104


Basic elements and use of designA.2 | LogosThe most important elements of our design are thelogos. They symbolise our Company in compressedform.Subgroup logoSubgroup logoThe <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH logoshows that we belong to <strong>Bilfinger</strong> <strong>Berger</strong> AG.Word/symbol logoWord/symbol logoThe word/symbol logo, the BIS lambda, stands for ouroperating business.Word/symbol logo with suffixWord/symbol logo with suffixCompanyDouble linecompanyWord/symbol logo with suffixThe word/symbol logo with a suffix comprises the BISlambda and the name of the operating company. Eachcompany has its own word/symbol logo; depending onits length, the company name is placed in one or twolines next to the word/symbol. In connection with theBIS lambda, only the company name is used, i.e. withoutthe “BIS” prefix and without the corporate suffix.ProportionsProportionsIf the full-tone version of both logos is used on a singlepage, the BIS lambda must not be any bigger thanone-and-half times the height of the vertical line in thesubgroup logo.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20105


Basic elements and use of designA.3 | Appearance of logosUsed in connection with the line, the <strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> GmbH logo symbolises the operatingcompany’s membership in the Group as a whole. Theumbrella brand is always located at the top of the page.The <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH logo as theumbrella brandIf the umbrella brand is used, there must not be any gapbetween the end of the line and the edge.The BIS lambda as a word/symbol logoFulltone in black or cyanNegative whiteThere are no limits as to the size of the BIS lambdawhen it is used as a watermark. It is merely used fordesign effects.Watermark<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20106


Basic elements and use of designA.4 | Company designations and languageWe use the name “<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>GmbH” only as the legal and formal designation of theGroup’s parent company, e.g. on letter paper and in thestatutory disclosures required on the web site and in the“Globe”.Only restrictive use should be made of the “GmbH” suffixto stress the significance of a declaration or role or tocomply with general requirements.The reference to the legal form (i.e. the “GmbH” suffix)can thus largely be dispensed with in internal and externalcommunications. Instead, the term “<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> Group” or “BIS Group” or simply “BIS”should be used. This applies to both the German-speakingregion and other countries. The BIS lambda symbolis available in connection with the “Group” suffix tohighlight this international approach.BIS Group logo<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20108


Basic elements and use of designA.5 | Strategic motto„Solutions for <strong>Industrial</strong> <strong>Services</strong>”stands for:Solutions Orientation to solutionsforOrientation to customers<strong>Industrial</strong> Sector skills<strong>Services</strong> Service orientationThis statement summarises in four words our entirestrategic orientation. For this reason, this motto is usedconsistently in much of the media we use.Solutions for <strong>Industrial</strong> <strong>Services</strong>Solutions for <strong>Industrial</strong> <strong>Services</strong>www.BIS.bilfinger.comSolutions for <strong>Industrial</strong> <strong>Services</strong>ApplicationAs a matter of principle, the “Solutions for <strong>Industrial</strong><strong>Services</strong>” statement appears in Thesis SemiLight.Solutionsfor <strong>Industrial</strong> <strong>Services</strong>Please note the following“Solutions for <strong>Industrial</strong> <strong>Services</strong>” is not our logo and must therefore not be used in placeof the logo. The strategic motto is used both by the Group and the individual companies.Generally speaking, the strategic motto should be used in conjunction with the BISlambda. The strategic motto without the BIS lambda word/symbol logo is only used ifthe logo appears elsewhere in a prominent position.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 20109


Basic elements and use of designA.6 | Fonts for printing<strong>Corporate</strong> font Thesis TheSansWe have selected a font family for printing all levels ofour corporate communications.HeadingTheSans SemiLight, 27 pt, LS 28 pt, spacing 0By using the Thesis font family, we achieve a uniformlook for all of the printed matter and publications producedby the Group. Depending on the type of brochure,different versions of this font are used. In headings andcopy we use SemiLight.Subheadings inside pagesTheSans SemiBold, 9,75 pt,LS 14 pt, spacing 0Copy inside pagesTheSans SemiLight, 9,75 pt, LS 14 pt, spacing +1(+5)Highlighting in copyTheSans SemiLight italic, 9,75 pt, LS 14 pt, spacing +1(+5)CaptionsTheSans SemiLight, 6,75 pt, LS auto, spacing +3(+15)LegendLS:pt:Spacing:Line spacingFont sizeDistance between individual lettersfor QuarkXpress (In<strong>Design</strong>)<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201010


Basic elements and use of designA.7 | Fonts for electronic communicationsArial computer fontWe use Arial as the standard font for electronic communications.This font can be used in bold or normal formin the following sizes.Font for online applications and Microsoft Office applicationsText level 1Arial bold, 16 pt,colour: blackText level 2Arial bold, 12 pt,colour: blackText level 3Arial, 11 pt,colour: blackText in EmailArial, 10 pt,colour: black<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201011


Basic elements and use of designA.8 | <strong>Corporate</strong> coloursUse of the corporate coloursAll the printed matter produced by the Group featuresthe main colours cyan (blue) and silver/grey.■■Any written additions to logos are black■■The copy is blackCyanPantone Pro. Cyan CCyan 50%Pantone Pro. Cyan CCyan 20%Pantone Pro. Cyan CBlack 50 %CMYK 0/0/0/50Black 30 %CMYK 0/0/0/30Black 10 %CMYK 0/0/0/10CMYK 100/0/0/0CMYK 50/0/0/0CMYK 20/0/0/0RGB 156/157/159RGB 197/199/200RGB 236/237/237RGB 0/174/239RGB 132/208/240RGB 213/237/250RAL 9005, 50 %RAL 9005, 30 %RAL 9005, 10 %RAL 5012, 100 %RAL 5012, 50 %RAL 5012, 20 %HKS 96 K, 100 %HKS 47 K, 100 %SilverPantone 877 C, 100 %Silver 70%Pantone 877 C, 70 %Silver 20%Pantone 877 C, 20 %GreyPantone Cool Gray 6 EC,Grey 50%Pantone Cool Gray 6 EC,Grey 20%Pantone Cool Gray 6 EC,HKS 96 K, 100 %100 %50 %20 %CMYK 16/11/10/26CMYK 8/5/5/13CMYK 3/2/2/5RGB 173/175/175RGB 216/217/218RGB 239/240/240HKS 96 K, 100 %Please note the followingThe defined colours can only be approximated on screensand non-calibrated printers. When producing advertisingmaterials, please apply the colour definitions stated.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201012


Basic elements and use of designA.9 | Supplementary coloursSupplementary coloursThe following colours are used for structuring brochuresand as decorative colouring for graphics:Pantone 167 C, 100 %Pantone 167 C, 50 %Pantone 167 C, 20 %Pantone 660 C, 100 %Pantone 660 C, 50 %Pantone 660 C, 20 %CMYK 6/80/100/15CMYK 3/40/50/7CMYK 1/16/20/3CMYK 91/53/0/0CMYK 45/27/0/0CMYK 18/11/0/0RGB 189/79/25RGB 228/164/123RGB 244/218/200RGB 42/110/187RGB 151/175/215RGB 216/223/239HKS 81 K, 100 %HKS 39 K, 100 %Pantone 491 C, 100 %Pantone 491 C, 50 %Pantone 491 C, 20 %Pantone 103 C, 100 %Pantone 103 C, 50 %Pantone 103 C, 20 %CMYK 23/89/65/68CMYK 12/45/33/34CMYK 5/18/13/14CMYK 5/5/100/16CMYK 3/3/50/8CMYK 1/1/20/3RGB 91/26/32RGB 165/120/116RGB 218/197/194RGB 198/172/0RGB 238/224/144RGB 248/243/213HKS 84 K, 100 %HKS 68 K, 100 %Please note the followingThe defined colours can only be approximated on screensand non-calibrated printers. When producing advertisingmaterials, please apply the colour definitions stated.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201013


Basic elements and use of designA.10 | Email signatureStaff of <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> Group areasked to use the following signature:<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH[Function / Department]Gneisenaustraße 1580992 Munich/GermanyTelephone +49 (0)89 14998 xxxFax +49 (0)89 14998 xxxE-mail: firstname.lastname@BIS.bilfinger.comhttp://www.BIS.bilfinger.comP Please consider the environment before printing.----------------------------------------------------------------------------------------Executive Board:Thomas Töpfer (Chairman)Dr. Rudolf K. JürckeJoachim RödigerDr. Peter RomanowGerhard SchmidtChairman of the Supervisory Board: Herbert BodnerCompany domicile: MunichLocal Court of Munich HRB 183376VAT IdNo. DE 129274737----------------------------------------------------------------------------------------This e-mail may contain secrets or privileged, undisclosed or otherwiseconfidential information. If you have received this e-mail inerror, you are hereby notified that any review, copying or distributionof it is strictly prohibited. Please inform us immediately and destroythe original transmittal. Thank you for your cooperation.All documents in grey refer to the parent companyEmployees at one of the operative companies of the<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> Group should usethe following signature:[Name of company][Function / Department][Street][Town, postcode]Telephone: +xx xx xxx xx (i.e. your telephone number)Fax: +xx xx xxx xx (i.e. your fax number)E-mail: [your e-mail address]http://www.BIS.bilfinger.com/(i.e. the correspondingdomain name)A member of the<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GroupP Please consider the environment before printing.----------------------------------------------------------------------------------------Management: First name and last nameof all members of the company´s managementSupervisory Board: (if applicable)First name and last name of the chairman of the SupervisoryBoardDomicile of the Company:Legally required registration disclosuresVAT ID number:[Number]----------------------------------------------------------------------------------------This e-mail may contain secrets or privileged, undisclosed orotherwise confidential information. If you have received this e-mailin error, you are hereby notified that any review, copying or distributionof it is strictly prohibited. Please inform us immediately anddestroy the original transmittal. Thank you for your cooperation.All documents in blue refer to the operating companiesPlease note the followingFont is Arial, the size of text and signature is 10pt, thedisclaimer is 8ptTemplates are available on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201014


6Basic elements and use of design5432A.11 | Diagrams in brochures12005 2006 20072008 2009 2010DiagramsWe use the diagrams shown here to compareparameters with each other or over time:■■■■■■Pie charts are used to illustrate parameterswithin a certain period of time.Bar diagrams are used to depict changes ina parameter over time.Line diagrams compare different parametersover time.Pie Wirtschaft chart15 %Economics Politik15 63 %Politics63 %Unterhaltung28 %Kultur4%Entertainment28 %Culture4%Line diagram654321ColoursBars, lines and pie chart segments even graduation ofcyan (20 %, 30 %, 40 % ...)Numbers, legend: black 100 %Font: TheSans SemiLight, 6.5 pt, spacing 3(5)X/Y axis: black 75 %Background grid: black 25 %Bar diagram6546352413212005 2006 20072008 2009 20102005 2006 2007Please note the followingNo frameNo shadow effectNo 3D effectColour variations are possible withinselected decorative colours.2008 2009 201062005 2006 20072008 2009 2010Legendpt: Font sizeSpacing: Distance between individual letters<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201054615


Basic elements and use of designA.12 | PhotographyImages are at least as important as the spoken word forconveying meaning. In fact, the information containedin pictures is registered by the brain more quickly thanany other type of signal. Images - and hence also design -play a crucial role in arousing an initial impression.Published images have the function of an exemplarymodel. For this reason, it is crucial for all images to be ofa high quality both technically and in terms of contentso as to reflect the BIS Group’s corporate culture asappropriately as possible.The HSEQ aspectThe BIS Group attaches prime importance to job safety.Accordingly, it is crucial for all images to show peoplecomplying with the HSEQ rules.Restrictions on the use of imagesWhen publishing photographic material, pleaseremember that photos are subject to copyright andmay fundamentally only be used with the permissionof the copyright holder. If photographic material is tobe used for advertising purposes, e.g. in brochures,advertisements, press copy, online media etc., it is crucialto ensure that clearance has been obtained from thephotographer or the agencies.It is also necessary to include credits, copyright noticeand details of the source of the photographs used.If you use any photos of customers’ facilites (e.g.an industrial plant), please obtain the customer’spermission prior to publishing the image.When composing a photograph, please remember that a square format isfrequently used in the finished product.Any questions should be directed to <strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong>, Munich, <strong>Corporate</strong> Communications,ukomm@BIS.bilfinger.com<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201016


Basic elements and use of designA.14 | Photographs – technical requirementsGeneral requirementsSpecific BIS requirements■■■■Images must convey a message even without wordsImages should show something - either formally or interms of content■■If people are depicted, they must be wearinguniforms matching the new colour code(cyan: 100 / magenta: 75 / yellow: 10 / black: 60).■■■■■■■■■■Images must be properly composedImages must have an acceptable technical quality, i.e.the main object should be in focus, free of fuzziness orunwanted shadows, distortion or uneven exposure.Avoid converging lines, make sure the horizon is leveland do not use lenses which bend straight linesSufficient resolution (300 dpi for printed pictures,100 dpi for screens)No disruptive or distracting backgrounds■■■■Old or third-party logos must not be visible on helmets,uniforms, signs or buildings!It is important that all images show people complyingwith the HSEQ rules, e.g. they must not be workingwithout the appropriate protective clothing.If necessary, the image must be retouched to ensurecompliance with these requirements.Example: This image may not beused as the old logo is visible and theuniform does not comply with thenew colour code.The helmet has been modified andthe uniform has been adjusted in thelight of the applicable requirements.This image may now be used.Any questions should be directed to <strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong>, Munich, <strong>Corporate</strong> Communications,ukomm@BIS.bilfinger.com<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201017


Sitz der Gesellschaft:MünchenAmtsgericht MünchenHRB 183376www.BIS.bilfinger.comVorsitzender des Aufsichtsrats:Herbert BodnerGeschäftsführung:Thomas Töpfer, VorsitzenderDr. Rudolf K. JürckeJoachim Rödiger (CFO)Gerhard SchmidtDr. Peter Romanow<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> AGGneisenaustraße 1580992 MünchenBankverbindung:Dresdner Bank AG Mannheim(BLZ 670 800 50) Konto 6 581 092 00IBAN: USt.-IdNr.: DE07670800500658109200129274737SWIFT-Code: Steuer-Nr. 38182/01002 DRESDEFF670USt.-IdNr.: DE 143 837 199Steuer-Nr. 38182/01002Finanzamt Mannheim-StadtSitz der Gesellschaft:MünchenAmtsgericht MünchenHRB 183376www.BIS.bilfinger.comVorsitzender des Aufsichtsrats:Herbert BodnerGeschäftsführung:Thomas Töpfer, VorsitzenderDr. Rudolf K. JürckeJoachim Rödiger (CFO)Gerhard SchmidtDr. Peter Romanow<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> GmbH<strong>Corporate</strong> DepartmentGneisenaustraße 1580992 München/GermanyTelefon: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxcorporate.department@BIS.bilfinger.comBankverbindung:Dresdner Bank AG Mannheim(BLZ 670 800 50) Konto 6 581 092 00IBAN: USt.-IdNr.: DE07670800500658109200129274737SWIFT-Code: Steuer-Nr. 38182/01002 DRESDEFF670USt.-IdNr.: DE 143 837 199Steuer-Nr. 38182/01002Finanzamt Mannheim-StadtSitz der Gesellschaft:MünchenAmtsgericht MünchenHRB 183376www.BIS.bilfinger.comVorsitzender des Aufsichtsrats:Herbert BodnerGeschäftsführung:Thomas Töpfer, VorsitzenderDr. Rudolf K. JürckeJoachim Rödiger (CFO)Gerhard SchmidtDr. Peter Romanow<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> GmbHMusterdivisionGeschäftsleitungGneisenaustraße 1580992 München/GermanyTelefon: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxMusterdivision@BIS.bilfinger.comBankverbindung:Dresdner Bank AG Mannheim(BLZ 670 800 50) Konto 6 581 092 00IBAN: USt.-IdNr.: DE07670800500658109200129274737SWIFT-Code: Steuer-Nr. 38182/01002 DRESDEFF670USt.-IdNr.: DE 143 837 199Steuer-Nr. 38182/01002Finanzamt Mannheim-StadtStationeryB.1 | Letterheads – parent companyPlacement of logo Letterhead – second page Letterhead – Executive Board Letterhead – <strong>Corporate</strong> department Letterhead – Divisionparent companyAVorstandBThese templates are for use by theparent company only and are thereforeshown here in German.The <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH logo (A)is located in the top right-hand corner. A link with theoperating business is created by using the word/symbollogo (B), the BIS lambda, in the bottom left hand corner.The divisions additionally use the word/symbol logo inconnection with the division name below the companyname. These templates are for use by the parentcompany only and are therefore shown here in German.Telephone numbersTelephone numbers with direct-access numbers are nolonger divided into groups of numbers but designatedwith a hyphen. Country access codes are designatedusing “+” instead of “00”. In this case, the leading zeroof the national dialling code is omitted. The same rulesapply to fax numbers, regardless of whether theseare for normal fax or electronic fax. The direct-accessnumber for e-fax has five digits instead of three.Phone: +49 89 14998-205Fax: +49 89 14998-277E-mailDo not use the word “e-mail”.Always break the line after the “@” sign.joe.doe@BIS.bilfinger.comPlease note the following:The names of the central departments are shown solelyin English on the parent company letterhead.The footer may only be changed by <strong>Corporate</strong> Communications.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201018


BIS Company, Address, CountryBIS CompanyAddress line 1Address line 2Countrywww.BIS.bilfinger.comManaging Director:First name last nameIncorporation data inaccordance with locallegal requirementsPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxoffice@companydomain.comBank account details:xxxxxxxxxxxxxxxBIS Company, Address, CountryBIS CompanyAddress line 1Address line 2Countrywww.BIS.bilfinger.comManaging Director:First name last nameIncorporation data inaccordance with locallegal requirementsPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxoffice@companydomain.comBank account details:xxxxxxxxxxxxxxxBIS Company, Address, CountryBIS CompanyAddress line 1Address line 2Countrywww.BIS.bilfinger.comManaging Director:First name last nameIncorporation data inaccordance with locallegal requirementsPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxoffice@companydomain.comBank account details:xxxxxxxxxxxxxxxStationeryB.2 | Letterheads – operating companiesOn the Group level, the logos are used differently than onthe level of the operating companies. With the operatingcompanies, the logo <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>GmbH (A) is supplemented with a horizontal line andplaced in the top left-hand corner as the umbrella brand.The word/symbol logo (B) of the operating companiesgoes in the top right-hand corner below the umbrellabrand.Letterheads – one line Letterheads – two lines Second page – one line Placement of logoCompanyDouble linecompanyCompanyACompanyBTelephone numbersTelephone numbers with direct-access numbers are nolonger divided into groups of numbers but designatedwith a hyphen. Country access codes are designatedusing “+” instead of “00”. In this case, the leading zeroof the national dialling code is omitted. The same rulesapply to fax numbers, regardless of whether these are fornormal fax or electronic fax. The direct-access numberfor e-fax has five digits instead of three.Phone: +49 89 14998-205Fax: +49 89 14998-277E-mailDo not use the word “e-mail”.Always break the line after the “@” sign.joe.doe@BIS.bilfinger.comoperating companies<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201019


Bitte füllen Sie alle blau markierten Felder aus!bzw.Zusätzlich alle rot markierten Felder!Sehr geehrte Frau Reisinger,bitte drucken Sie für michStück Visitenkarten laut unten stehender Angaben.Ich wünsche mir folgende Variante:einseitig(je nach Länge DE/ENG)zweiseitig DE/ENG(In diesem Fall füllen Sie bitte auch die rot markierten Felder aus.)zweiseitig mit Sonderlösung auf Rückseite (Die Sonderlösung ist nur erlaubt, wenn vorher die Freigabe von <strong>Corporate</strong>Communications eingeholt wurde. Bitte entsprechenden Anhang beilegen.(steht zusammen in einer Zeile)DoktorVorname:Name:(z.B. Dipl. Ing. etc; Bitte verwenden Sie ausschließlich Abkürzungen.)akademischer Grad:Vollmachtenstufe: Prokurist Generalbevollmächtigter Handlungsbevollmächtigter(Bitte verwenden Sie grundsätzlich die vorgegebenen Titel. Ausnahmen sollten vermeiden werden)GroupleaderGruppenleiterTeamleaderTeamleiterHead ofLeiterExecutive Vice Presidentsonstigessonstigesnichts(Bitte verwenden Sie ausschließlich die vorgegebenen Bereiche. Ausnahmen sind nur gestattet,wenn es sich um eine eigene Abteilung innerhalb eines Zentralbereiches handelt.)<strong>Corporate</strong> CommunicationsDivision Central Europe<strong>Corporate</strong> SecretaryDivision Northern & Eastern Europe<strong>Corporate</strong> Finance & ControllingDivision Western Europe<strong>Corporate</strong> Human Resources & <strong>Services</strong>Division International<strong>Corporate</strong> Information TechnologyDivision Plant TechnologiesLegal<strong>Corporate</strong> Project Controlling<strong>Corporate</strong> Technical Support/HSEQAbt.Straße, Hausnummer: PLZ: Ort:Telefon:Fax:+Mobil: +E-Mail:@BIS.bilfinger.comBitte senden Sie das ausgefüllte Visitenkartenformular an:Abteilung Allgemeine DiensteFrau Christl ReisingerE-Mail: christl.reisinger@BIS.bilfinger.comE-Mail senden DruckenFax: +49 89 14998-153Anschließend erhalten Sie einen Korrekturabzug mit der Bitte um Freigabe./ GermanyStationeryB.3 | Business cards – parent companyBusiness card – parent companyfirst name last namejob title<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> GmbHGneisenaustraße 1580992 München/GermanyPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxMobile: +xx xxx xxxxxxxfirst name.last name@BIS.bilfinger.comFormatting■■The designation “Germany” must always be added.■■Telephone numbers with direct-access numbersare no longer divided into groups of numbers butdesignated with a hyphen. Country access codes aredesignated using “+” instead of “00”. In this case, theleading zero of the national dialling code is omitted.■■■■The same rules apply to fax numbers, regardless ofwhether these are for normal fax or electronic fax.The direct-access number for e-fax has five digitsinstead of three. Example:Phone: +49 89 14998-205Fax: +49 89 14998-277Do not use the word “e-mail” in e-mail addresses.Due to the space restrictions of business cards, thee-mail address is always shown in two lines. Forthis purpose, the address is split after the “@” sign.Example:joe.doe@BIS.bilfinger.comVorlage zur Erstellung von Visitenkarten für Mitarbeiter der BIS GmbH, München1. Anrede2. Grad3. Funktion4. Bereich5. Kontaktdaten+ - -A form in which you canset out the information tobe shown on the businesscard is available on theIntranet.parent company<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201020


StationeryB.4 | Business cards – operating companiesBusiness card – operating companiesFirst name last nameJob titleFirst name last nameJob titleCompanyBIS CompanyAddress line 1Address line 2CountryPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxMobile: +xx xxx xxxxxxxFirst name. Last name@BIS.bilfinger.comDouble linecompanyBIS CompanyAddress line 1Address line 2CountryPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxMobile: +xx xxx xxxxxxxFirst name. Last name@BIS.bilfinger.comLogos■■Umbrella brand with line■■Word/symbol logo of the company in questionFormatting■■The country must always be stated.■■Telephone numbers with direct-access numbers areno longer divided into groups of numbers but designatedwith a hyphen. Country access codes aredesignated using “+” instead of “00”. In this case, theleading zero of the national dialling code is omitted.The same rules apply to fax numbers, regardless ofwhether these are for normal fax or electronic fax. Thedirect-access number for e-fax has five digits insteadof three. Example:Phone +49 89 14998-205Fax: +49 89 14998-277■■Do not use the word “e-mail” in e-mail addresses. Dueto the space restrictions of business cards, the e-mailaddress is always shown in two lines. For this purpose,the address is split after the “@” sign. Example:joe.doe@BIS.bilfinger.comoperating companies<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201021


StationeryB.5 | FaxFax template – parent companyFax template – operating companiesFax<strong>Bilfinger</strong> <strong>Berger</strong>An/to:Vorname NameFirmaGneisenaustraße 1580992 München/GermanyTelefon:Fax:Mobil:E-Mail:Fax-Nr./no.:Von/from: Vorname NameSeitenzahl/No. of pages: 1 24. February 2010(inkl. Deckblatt/incl. this page)<strong>Industrial</strong> <strong>Services</strong> GmbHFunktion/Zentralbereich/Abteilung+49 89 14998-xxx+49 89 14998-xxx+49 xxx xxxxxxxvorname.name@BIS.bilfinger.comFaxTo:First name last nameBIS CompanyCompanyAddress line 1Address line 2City/CountryPhone: +xx xx xxxxxx-xxxFax: +xx xx xxxxxx-xxxMobile: +xx xxx xxxxxxxEmail: office@Fax-no.:companydomain.comFrom: First name last nameNo. of pages: 2 2010-04-19(incl. this page)BetreffSehr geehrte Damen und Herren,Subject matterDearMit freundlichen Grüßen<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbHZentralbereich/AbteilungBest regardsBIS CompanyFirst name last nameVorname NameSitz der Gesellschaft: Vorsitzender des Aufsichtsrats: Geschäftsführung: USt.-IdNr.: DE 129274737München Herbert Bodner Thomas Töpfer, Vorsitzender Steuer-Nr.: 38182/01002Amtsgericht München:Dr. Rudolf K. JürckeHRB 183376Joachim Rödiger (CFO)www.BIS.bilfinger.comDr. Peter RomanowGerhard SchmidtparentcompanyBIS Company Managing director: Incorporation data in Bank account details:Address line 1 First name last name accordance with local xxxxxxxxxxxxxxxxxxxAddress line 2legal requirementsCity/Countrywww.BIS.bilfinger.comoperatingcompaniesPlease note the followingFax templates are available on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201022


StationeryB.6 | Accompanying cards and address stickers – parent companyAccompanying cards are used instead of a covering noteor memo when information material is set out. There issufficient space for hand-written comments next to thesender details.Accompanying card, DIN longitudinal Folding card Address sticker, DIN A6These templates are for use by theparent company only and are thereforeshown here in German.AnMusterkundeMusterstraße xxxxxxx MusterortMusterland<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH, Gneisenaustraße 15, 80992 München/GermanyTelefon: +49 89 14998-xxx, Fax: +49 89 14998-xxx, vorname.nachname@BIS.bilfinger.com, www.BIS.bilfinger.com<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH, Gneisenaustraße 15, 80992 München/GermanyTelefon: +49 89 14998-xxx, Fax: +49 89 14998-xxx<strong>Bilfinger</strong> <strong>Berger</strong><strong>Industrial</strong> <strong>Services</strong> GmbHGneisenaustraße 1580992 München/GermanyTelefon: +49 89 14998-xxxFax: +49 89 14998-xxxvorname.nachname@BIS.bilfinger.comwww.BIS.bilfinger.comparent company<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201023


StationeryB.7 | Accompanying cards and address stickers –operating companiesAccompanying cards are used instead of a covering noteor memo when information material is set out. There issufficient space for hand-written comments next to thesender details.Accompanying card, DIN longitudinal Folding card Address sticker, DIN A6RecipientAddress line 1Address line 2CountryCompanyBIS Company, Address, Country, Phone: +xx xx xxxxx-xxx, Fax: +xx xx xxxxx-xxxoffice@companydomain.com, www.BIS.bilfinger.comCompanyBIS CompanyAddressCountryPhone: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxoffice@companydomain.comwww.BIS.bilfinger.comCompanyBIS Company, Address, CountryPhone: +xx xx xxxxx-xxx, Fax: +xx xx xxxxx-xxxoperating companies<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201024


StationeryB.8 | Powerpoint templates –parent company and operating companiesTitle master Page with bar diagram Page with line diagramSlide master Page with pie chart Exit pagePlease note the followingPowerpoint document templatesare available on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201025


StationeryB.9 | Forms – parent company and operating companiesForms – parent companyForms – operating companiesThis template is foruse by the parentcompany only and istherefore shownhere in German.MINUTESof subcontractorservices and suppliesparentcompanyoperatingcompanies<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201026


■■■wC.1 | BrochuresPrinted media, such as brochures, present the BIS Groupwith its divisions, products and services.In contrast to digital presentations, they can be viewedanywhere and any time without any technical aids.They are variable in terms of size and format and cantherefore be adjusted to suit individual requirements.Brochure on a specific subjectCompany BrochureBIS MaintenanceSüdwest GmbHThe <strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> logo is placedas the umbrella brand along the top; the word/symbolbrand, the BIS lambda, normally goes in the bottomright-hand corner.UnternehmenskulturTitle with colour systemCompany BrochureThermalInsulationBIS IndustrieserviceNordwest GmbHThermal InsulationincludingCryogenicAcoustic InsulationTemperature Maintenance forProcess RequirementsIndustrielle InstandhaltungTechnische IsolierungMechanikEMSRBrandschutzKühllagerbauPlease note the following:The subsidiaries’ information and image brochures mustbe submitted to <strong>Corporate</strong> Communications for approvaland must comply with the BIS Group’s corporate designspecifications. This Group policy is available from theIntranet.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201027


Advertising materialC.2 | Brochures – type area for DIN A4Brochures – Type area10 mm 15 mm10 mm5 mmGrundlinienraster 14pt90 mm 90 mm64,3 mm Abstand vom oberen SeitenrandType area for DIN A4Page format: width: 210 mmheight: 297 mmMargins:top 10 mm, bottom 10 mm,outside 10 mm, inside 15 mmUpper margin for titles, copyand pictures: 64.3 mm (red line)Basic grid:14 ptColumns: Number 2,Space between columns 5 mmColumn width: 90 mm<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201028


■■■■■■■■Caption: TheSans SemiLight,6,75pt, LS auto.In ut magna. Quisque pulvinar dolor ut nisl.Curabitur at pre ultricies wisi, eros scelerisqueerat wisi et nisl. Aliquam suscipit. Donec pretiumleo at velit. Aliquam viverra, orci non blanditsuscipit, pede.Advertising materialC.3 | Brochures – fontsBrochures – fonts02 Page number: TheSans SemiLight, 27pt1 032Chapter titleTheSans Semi-Light 17pt,LS 21pt3Headline: TheSans SemiLight, 27pt,LS 4 28pt second line of title.12Cube with chapter title or page numberPage number8Introduction: TheSans SemiBold, 9,75pt, LS 14pt, Introduction Curabitur at pretium, elit ac sodales vehicula, pede tortorultricies wisi, eros scelerisque erat wisi et nisl. Quisque pulvinar dolor ut nisl. Curabitur at pretium, elit ac sodales vehicula,pede 5 tortor ultricies wisi, eros scelerisque erat wisi et nisl. Aliquam suscipit. Donec pretium leo at velit. Aliquam viverra,orci non blandit suscipit, pede tortor porttitor eros, quis sollicitudin neque leo vel leo. Aliquam rutrum, tortor nec fringillalobortis, ligula libero consecetetuer justo, sit amet posuere pede orci sit amet libero. Etiam mimattis, lacus vitae placeratporta, ipsum neque ultricies mauris vel nec auctor mi lectus non lapsus.Bodycopy: TheSans SemiLight, 9,75pt, LS 14pt, Bodycopylacus vitae placerat porta, ipsum neque ultricies mauris velnec 6auctor mi lectus non lacus. In ut magna. In ut magna.Quisque pulvinar dolor ut nisl. Curabitur at pretium, elit acsodales vehicula, pede tortor ultricies wisi, eros scelerisqueerat wisi et nisl. Aliquam suscipit. Donec pretium leoat velit. Aliquam viverra, orci non blandit suscipit, pedetortor porttitor eros, quis sollicitudin neque leo vel leo.Aliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlibero. Etiam mimattis, lacus vitae placerat porta, ipsumneque ultricies mauris vel nec auctor mi lectus non lapsus.Subtitle: TheSans SemiBold, 9,75pt,LS 14ptBodycopy: 7 TheSans SemiLight, 9,75pt, LS 14pt, Bodycopyamet libero. Etiam mimattis, lacus vitae placerat amet libero.Etiam mimattis, lacus vitae placerat amet libero. Etiammimattis, lacus vitae Heros, quis sollicitudin neque leo velleo. Aliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlib. Highlighting TheSans Semilight Italic 9,75pt lacus vitaeplacerat porta, ipsum neque ultricies vinar dolor ut nisl.Curabitur at pretium, elit ac sodales vehicula, pede tortorultricies wisi, eros scelerior ultricies wisi, eros scelerisqueerat wisi et nisl. Aliquam suscipitete. Highlighting leo atvelit. Aliquam viverra, orci non blandit suscipit, pede tortorporttitor eris sollicitudin neque leo vel leo. Aliquam rr necfringilla lobortis, ligula libero consecetetuer justo, sit ametposuere porci sit amet libero. Etiam mimattis, lacus vitaeplacerat porta, ipsum neque ultricies mauris vel nec auctormi lectus non lacus.In ut magna. Quisque pulvinar dolor ut nisl. Curabitur atpretium, elit ac sodales vehicula, pede tortor ultricies wisi,llicitudin neque leo velor ultricies wisi, eros scelerior ultricieswisi, eros sceleri leo. Aliquam rutrum, tortor nec fringillalobortis, ligula libmor ultricies wisi, eros scelerior ultricieswisi, eros sceleriet libero. Etiam mimattis, lacus vitae placeratporta, ipsum neque ultricies mauris vel nec auctor mi lectusnon lacus carsten wierspecker.Bullet 1 x 1 mm, 1,5pt superscripted, Inserted in text,TheSans SemiLight, 9,75pt, LS 14pt, 100 % blackTheSans SemiLight, 9,75pt, LS 14pt, 100 % blackIn ut magna. leo at velit. Aliquam viverra, orci non blanditsuscipit, pede tortor porttitor eros, quis sollicitudin nequeleo vel leo. Aliquam rutrum, tortor nec fringilla lobortis, ligulalibero consecetetuer vel nec auctor mi lectus non lacus. In utmagna. Quisque pulvinar dolor ut nisl. Curabitur at pretium,elit ac sodales vehicula, pede tortor ultricies wisi, erosscelerisque erat wisi et nisl. Aliquam suscipit. Donec pretiumleo at velit lapsus.Subtitle: TheSans SemiBold, 9,75pt,LS 14pt.Bodycopy: TheSans SemiLight, 9,75pt, LS 14pt, Bodycopy.Etiam mimattis, lacus vitae placerat amet libero. Etiammittis, lacus vitae placerat pede orci sit amet libero. Etiammimat tis, lacus vitae placerat porta, ipsum neque ultriciesmauris vel nec auctor mi lectus non lacus.Bullet 1 x 1 mm, 1,5pt superscripted, Inserted in text.Variante TheSans SemiBold, 9,75pt, 100 % cyan.1093456Chapter titleTitleIntroductionCopygenerally non-justified78910SubtitleHighlighting in copyCaptionsBulletsBulletsPlease note the following:A separate corporate colour can be assigned to individualchapters (see “Supplementary colours”). It replaces cyan inall coloured text elements including bullet points.For detailed information on dimensions and typography,please contact ukomm@BIS.bilfinger.comLegendLS:pt:Spacing:Line spacingFont sizeDistance between individual letters<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201029


Caption: TheSans SemiLight,6,75pt, LS auto.Curabitur at pretium, elit ac sodales vehicula,pede tortor ulpit. Donec pretium leoat velit. Aliquam viverra, orci non blanditsuscipit, pede tortor porttitor eros, quissollicitudin neque leo vel leo.Advertising materialC.4 | Brochures – image pagesImage pages with image picture rightImage pages with image picture left0607Whole page in type areaChapter titleHeadline: TheSans SemiLight, 27pt,LS 28pt second line title.Introduction for start of chapter: TheSans SemiLight, 17pt, LS 21ptFontmaster flash pretium leo at velit. Elit ac sodales vehicula, pede tortorultricies wisi, eros scelerisque erat wisi et nisl. Aliquam suscipit. Donecpretium leo at velit. Aliquam viverra, orci non blandit suscipit, pede tortorporttitor eros, quis sollicitudin neque leo vel leo. Aliquam rutrum, tortornec fringilla lobortis, ligula libero consecetetuer justo, sit amet posuerepede orci sit amet libero. Elit ac sodales vehicula, pede tortor ultricieswisi, eros scelerisque erat wisi et nisl. Aliquam suscipit. Donec pretium utleo at velit.Image for capital introductionHeadline: TheSans SemiLight, 27pt,LS 28pt second line of title.Introduction: TheSans SemiBold, 9,75pt, LS 14pt, In utmagna. Quisque pulvinar dolor ut nisl. Curabitur at pretium,elit ac sodales vehicula, pede tortor ultricies wisi, erosscelerisque erat wisi et nisl. Aliquam suscipit. Donec pretiumleo at velit. Aliquam viverra, orci non blandit suscipit, pedetortor porttitor eros, quis sollicitudin neque leo vel leo.Aliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlibero. Etiam mimattis, lacus vitae placerat porta, ipsumneque ultricies mauris vel nec auctor mi lectus non lacus.Subtitle: TheSans SemiBold, 9,75pt, LS 14ptAliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlibero. Etiam mimattis, lacus vitae placerat porta, ipsumneque ultricies mauris vel nec auctor mi lectus non lacus.In ut magna. Quisque pulvinar dolor ut nisl. Highlighting atpretium, elit ac sodales vehicula, pede tortor ultricies wisi,eros scelerisque erat wisi et nisl. Aliquam suscipit. Donecpretium leo at velit. Aliquam viverra, orci non blandit suscipit,pede tortor porttitor eros, quis sollicitudin neque leo vel leo.Bodycopy: TheSans SemiLight, 9,75pt, LS 14pt. Lautext.In ut magna. Quisque pulvinar dolor ut nisl. Curabiturat pretium, elit ac sodales vehicula, pede tortor ultricieswisi, eros scelerisque erat wisi et nisl. Aliquam suscipit.Highlighting leo at velit. Aliquam viverra, orci non blanditsuscipit, pede tortor porttitor eros, quis sollicitudin nequeleo vel leo. Aliquam rutrum, tortor nec fringilla lobortis,ligula libero consecetetuer justo, sit amet posuere pede orcisit amet libero. Etiam mimattis, lacus vitae placerat porta,ipsum neque ultricies mauris vel nec auctor mi lectus nonlacus.Subtitle: TheSans SemiBold, 9,75pt, LS 14ptEros scelerisque erat wisi et nisl. Aliquam suscipit. Donecpretium leo at velit. Aliquam viverra, orci non blandit suscipit,pede tortor porttitor eros, quis sollicitudin neque leo vel leo.Aliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlibero. Etiam mimattis, lacus vitae placerat porta, ipsumneque ultricies mauris vel nec auctor mi lectus non lacus.In ut magna. Quisque pulvinar dolor ut nisl. Highlighting atpretium, elit ac sodales vehicula, pede tortor ultricies wisi,eros scelerisque erat wisi et nisl. Aliquam suscipit. Donecpretium leo at velit. Aliquam viverra, orci non blandit suscipit,pede tortor porttitor eros, quis sollicitudin neque leo vel leo.Aliquam rutrum, tortor nec fringilla lobortis, ligula liberoconsecetetuer justo, sit amet posuere pede orci sit ametlibero. Etiam mimattis, lacus vitae placerat porta, ipsumneque ultricies mauris vel nec auctor mi lectus non lacus.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201030


Advertising materialC.7 | Type area for DIN portrait brochuresType area for DIN portrait layoutPage format: width: 105 mmDIN brochure - type area Example with chapter field Example without chapter field Example with 4 image fields6 mmBasic grid 14pt40,7 mm Margin from upper edge of pageHeight: 210 mmMargins:top 6 mm, bottom 6 mm,exterior 6 mm, interior 6 mmUpper margin for headlines, copyand images: 40.7 mm (red line)Base line grid: 14 ptColumns: 2, column gap 4 mmColumn width: 44.5 mm (variable in thecase of shorter pages)ChapterSemiLight14pt/16ptHeadline: TheSans SemiLight,17pt, LS 21pt. Second and third line oftitle.Introduction: TheSans SemiBold, 9,75pt, LS 14pt In ut magna.Quisque pulvinar dolor ut nisl. Curabitur at pretium, elit acsodales vehicula, pederos sceleris erat wisi et nisl.Bodycopy in TheSans SemiLight 9,75pt, LS 14pt, HighlightingTheSans SemiLight Italic, elit ac sodales vehicula, pede tortorultricies wisi. Aliquam viverra, orci non blandit suscipiEtiammimattis, lacus Quisque pulvinar dolor ut nisl. Aliquamsuscipit. Donec pretium leoCurabitur at pretium, elit acsodales vehicula, pede tortor ultricies wisi, eros scelerisqueerat wisi et nisl. eros ris vel nec auctor mi lectus non lacus. Inut magna. Quisque pulvinar dolor ut nisl. Curabitur at pretium,elit ac sodales vehicvehics celerisque erat wisi et nisl. Aliquamsuscipit. Donec pretium leo at velit.Headline: TheSans SemiLight,17pt, LS 21pt. Second line.TheSans SemiBold, 9,75pt, LS 14pt 100% cyan as IntroductionIn ut magna. Quisque pulvinar dolor ut nisl.Curabitur at pretium, elit ac sodales vehicula, pederos sceleriserat wisi et nisl. Bodycopy in TheSans SemiLight 9,75pt, LS 14pt,Highlighting TheSans SemiLight Italic, elit ac sodales vehicula,pede tortor ultricies wisi, eros scelerisque erat wisi et nisl.Aliquam suscipit. Donec pretium leo at velit.Erste Spalte:Zweite Spalte:■■Bullets 1,5 x 1,5 mm,■■TheSans SemiLight,inserted in Text9,75pt, LS 14pt■■Bullets 100 % cyan■■Bullet text■■TheSans SemiLight, 9,75pt,100 % blackHeadline: TheSans SemiLight,17pt, LS 21pt.Subtitle: in TheSans SemiLight 9,75pt, LS 14pt, highlightingTheSans SemiLight Italic, elit ac sodales etetuer justo, sit ametposuere pede orci sit amet libero. Etiam mimattis, lacus vitaeplacerat porta, ipsum neque ultricies mauris vel nec auctor milectus non lacus. In ut magna. Quisque pulvinar dolor ut nisl.Curabitur at pretium, elit ac sodales vehicvehicula, pede tortorultricies wisi, eros scelerisquevelit.Subtitle: Aliquam viverra, orci non blandit suscipi Etiammimattis, lacus sodales vehicula, pede tortor ultricies wisi, erosscelerisque erat wisi et nisl.■■Bullets 1,5 x 1,5 mm, Objekt in Text einfügen, TheSansSemiLight, 9,75pt, LS 14pt■■Bullet text in TheSans SemiLight, 9,75pt,LS 14pt, 100 % black4 mmPrinting specifications■■■■■■■■Generally printed in five colours(CMYK plus PAN877 silver)if digital printed, in CMYK(Silver as CMYK 0/0/0/30)Paper generally LUXO Art Silk 170g/m²optional matt laminatedZwischenüberschrift: TheSans SemiBold, 9,75pt, LS 14pt■■Bullets 1,5 x 1,5 mm, inserted in Text, TheSans SemiLight,9,75pt, LS 14pt■■Bullet texte in TheSansSemiLight, 9,75pt,LS 14pt, 100 % cyanPlease note the followingThe examples show a wide range of different alternatives.Attention should be paid to achieving a balanced typearea in the layout of the brochure.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201033


Advertising materialC.8 | Advertising materials, gifts and give-awaysAdvertising gifts are primarily used to strengthencustomer relations and for image and staff motivation.Accordingly, the gift should have an intrinsic value forthe recipient. Attractive gifts are not only a pleasure tothe recipient but also express thanks and appreciationand thus make a contribution to encouraging a senseof identification with the company. Here are someexamples from our range:Umbrellafolding rulerMemobookKey ring with bandFurther gifts and give-aways can be found on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201034


Advertising materialC.9 | Advertising mediaFlags Logo stickers silver and whitePennant 1Pennant 2Further advertising media can be found on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201035


Exterior advertisingD.2 | Vehicle lettering – trucksSide view of truckSide view of vanSolutions for <strong>Industrial</strong> <strong>Services</strong>MusterfirmaMusterstraße xxxxxx MusterortMusterlandTel.: +xx xx xxxxx-xxxwww.BIS.bilfinger.comSolutionsfor <strong>Industrial</strong> <strong>Services</strong>Solutions for <strong>Industrial</strong> <strong>Services</strong>Rear view of truckRear view of vanSolutions for <strong>Industrial</strong> <strong>Services</strong>Solutions for <strong>Industrial</strong> <strong>Services</strong>Solutions for <strong>Industrial</strong> <strong>Services</strong><strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201037


Exterior advertisingD.3 | ContainersSide view of containerSolutionsfor <strong>Industrial</strong> <strong>Services</strong>Rear view of containerSolutionsfor <strong>Industrial</strong> <strong>Services</strong><strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201038


Exterior advertisingD.4 | Uniforms /trousers/helmetsDungarees Jacket front Overall Safety helmetTrousersJacket backThe contract database together with furtherinformation is available on the Intranet<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201039


Exterior advertisingD.5 | SignsSigns should be designed in accordance with their particularpurpose. Generally speaking, the umbrella brandand the company‘s own name/logo are used. This isoriented to the vertical line of the umbrella brand. In thecase of small signs or nonstandard formats, the umbrellabrand can be dispensed with.Large company signSmall company signBIS Companyaddress line 1address line 2phone: +xx xxxx xxxx-xxxwww.BIS.bilfinger.comWith navigation systems inside a building or on a site,the logos are reduced in size and the name/logo placedin the bottom right-hand corner of the sign. A blue triangleis used as an arrow. The font to be used is TheSansSemiBold and SemiLight.BIS Companyaddress linephone: +xx xxxx xxxx-xxxwww.BIS.bilfinger.comphone: +xx xxxx xxxx-xxxwww.BIS.bilfinger.comNavigation systemWorkshopStocks<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201040


BIS in Südwestdeutschland undan weiteren StandortenLUDWIGSHAFENDÜSSELDORFBREMENKIELHAMBURGHANNOVERFRANKFURT A.M.MANNHEIMLEIMENKARLSRUHELEUNANÜRNBERGMÜNCHENBERLINProduction templatesE.1 | Printing specifications for brochuresCoverExample of coverInterior■■■■Generally printed in five colours(CMYK plus PAN877 silver),possibly also six (decorative colour)Generally matt laminatedSolutions for <strong>Industrial</strong> <strong>Services</strong>BIS MaintenanceSüdwest GmbH■■■■■■Generally CMYKplus decorative colours for chapterOptional: matt laminatedPaper generally LUXO Art Silk 170g/m²■■Paper generally LUXO Art Silk 250g/m²BIS Maintenance Südwest GmbHAn der Bundesstraße 369181 LeimenTel. +49 6224 701-701Fax +49 6224 701-700maintenance@BIS.bilfinger.com<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> Group · München · www.BIS.bilfinger.comExample of interior page1213StandardsStandardsWir setzen StandardsSilverWhen rastering PAN877, a maximum of 70% isrecommended as higher values are virtuallyindistinguishable from full tone due to the additionalpoints and reflection.Unser Leitsatz lautet: Wir verhindern Unfälle,Eine Auswahl von Zertifizierungen und Zulassungen:Umweltbelastungen und Sachschäden.Qualitätsmanagement nach DIN-EN 9001Sicherheitsmanagement nach SCC* und OHSAS 18000In unserer langjährigen Praxis im Bereich der industriellen Fachbetrieb nach § 19 I WHGInstandhaltung haben wir hohe interne StandardsSchweißnachweis nach DIN 18800-7 Klasse Bentwickelt, die es uns ermöglichen, unter Berücksichtigung Weitere leistungs- und kundenspezifische Zertifikatedes Gesundheitsschutzes, der Arbeitssicherheit, desund ZulassungenUmweltschutzes und der Qualitätssicherung stets guteArbeit zu leisten. Bereits 1995 wurden wir mit ISO9001:2000 und SCC (Safety Certificate Contractors)zertifiziert.Decorative coloursIdeally, decorative coloursshould be printed as PANTONEto avoid fuzziness and bleedin CMYK printing.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201041


BIS Musterfirma GmbH · Musterstraße xx · xxxxx Musterort/MusterlandBIS Musterfirma GmbHMusterstraße xxxxxxx Musterort/Musterlandwww.BIS.bilfinger.comGeschäftsführer:Max Mustermann,Michael Oxmox<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> Rohrbau Pratteln AGHohenrainstraße 10 · 4133 Pratteln/Schweiz<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong>Rohrbau Pratteln AGHohenrainstraße 104133 Pratteln/Schweizwww.rohrbau.chMwSt-Nr: 555753Amtsgericht MusterhausenHRB xxxxxUSt.-IdNr.: DE xxxxxxxxxSteuer-Nr. xxxxx/xxxBankverbindung:UBS AG PrattelnKonto: 0233-584364.01 BIBAN: CH51 0023 3233 5843 6401 BBIC: UBSWCHZH80ATelefon: +xx xx xxxxx-xxxFax: +xx xx xxxxx-xxxMusterfirma@BIS.bilfinger.comBankverbindung:Volksbank MusterhausenKonto: xxxxxxxxxBLZ xxx xxx xxTelefon: +41 61 82565-11Fax: +41 61 82565-22info@rohrbau.chBIS_Rohrbau Pratteln_Briefbogen1-2.indd 1 11.03.10 16:23Production templatesE.2 | Printing specifications for letter heads and business cardsLetter heads and business cards■■■■■■■■Generally printed in two colourspossibly also with additional coloursLetter paper; 80 g/m² multifunctional“Soporset Preprint”, suitable for copiers,laser printers and ink jet printersBusiness cards: 246 g/m² business card paper“Ivory card”, ultra-white, wood-freeCompliment cards: 246 g/m² business card paper“Ivory card”, ultra-white, wood-freeExample: two-colour letter paperMusterfirmaExample: multi-colour letter paperAdditional coloursAs a rule, additional colours should be printedas PANTONE or HKS to ensure maximum clarityand colour fidelity.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201042


InternetF.1 | New Media<strong>Corporate</strong> design for new media:BIS Group companiesThe Internet is frequently the first source of informationand can be modified quickly to allow for any changes. Anattractive design, clear structure and regular updatingare therefore the prime requirements for the developmentand operation of this information platform. Briefresponse times are a further decisive factor in ease of useand must be duly taken into account.Styleguide for subsidiaries<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> New MediaSubsidiaries’ websitesVersion 1.0 | Rev. 11 November 2009We have developed a separate style guide for the BISGroup companies’ web sites; it is available on requestfrom <strong>Corporate</strong> Communications.<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201043


Contact data<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> GmbH<strong>Corporate</strong> CommunicationsGneisenaustraße 1580992 Munich, GermanyTelephone +49 89 14998-205Fax: +49 89 14998-277ukomm@BIS.bilfinger.comwww.BIS.bilfinger.com<strong>Bilfinger</strong> <strong>Berger</strong> <strong>Industrial</strong> <strong>Services</strong> | <strong>Corporate</strong> <strong>Design</strong> Manual | Rev. April 201044

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