Germany Packaging Machinery Market Research Report - PMMI

2.7.2 Personal care, soaps, detergents
In 2000, the market volume for personal care products exceeded 10 billion €, with a 1.3% growth trend.
The largest segments were hair care products with 2.7 billion € and skin care products with nearly 2.1
billion €.
The market volume for detergents and cleaning products is about 3.8 billion €. Within this, by far the
largest market is for universal detergents with 1.2 billion €. Sales of powder products, special
detergents, and special cleaning and care products have increased.
The market for hygiene products has a total value of about 3 billion € with a growth rate of
approximately 4.2% (2000/2001).
The implementation of the German environmental code of conduct has had a major impact on the
detergent industry. The objective of this voluntary initiative by the European detergent industry is to
reduce overall consumption of detergents, packaging materials, nonbiodegradable substances, and
energy used in washing EU-wide by 10% by the end of 2002.
2.7.3 Paint industry
In 2000, the German paint industry produced 2.1 million tons of paints and lacquers with a total value
of nearly 4.7 billion €. With an export quota of 20%, the German paint industry is the leader in Europe,
ahead of Italy, France, and Great Britain. There are 250 companies with about 22,000 employees.
For some years, there has been a trend toward higher production safety and better environmental
protection throughout the economy. The paint industry has responded by investing in the development
of suitable products to meet these needs.