Germany Packaging Machinery Market Research Report - PMMI

With the emergence of Euroland and Eurobrands, the need is increasing for packaging systems that
provide a greater variety of products faster and at lower cost. Retailers require less time between orders
and deliveries, so packagers must respond via flexible production lines that can be quickly changed
over for different products and package sizes. Environmental and labeling requirements also pose
challenges for packaging and package handling operations throughout the EU as well as in non-EU
countries in Western and Eastern Europe.
4.3.1.5.2 Data based on the interviews
A clear finding from the interview data is the expectation that product packaging will play an
increasingly important role as a marketing tool in the future. “Packaging should become more and
more exotic” was one comment. At the same time, less material will be used because strict regulations
are making the disposal of packaging waste more and more expensive.
A major trend toward smaller packaging sizes is identified, based on demographic trends in Germany.
The increasing number of single households makes giant packs such as those available in the United
Statets uneconomic: multipacks such as 5 x 30g are preferred.
Furthermore, consumers prefer “easy-to-handle” packages, i.e. a package that can be opened quickly
and easily.
As a result, the users of packaging machinery are very demanding in relation to the machinery that they
will be buying in the future. The machinery of the future should and will be more flexible: more
flexible from the point of view of the manufacturer who will work together with the user to develop
ideal solutions for each individual demand; and more flexible in terms of multifunctional machinery
that can be employed for different products without major modifications or upgrades. As the product
life-cycles of consumer goods become shorter, manufacturers must be capable of reacting quickly to
new trends and developments.
Specifically in the beverage sector, there is a strong demand for machinery that is capable of packing
both glass and PET bottles.
4.3.1.6 Trade fairs
The following list shows the most important trade fairs for the packaging and packaging machinery
industry. Of these, ISM, Fachpack, Interpack, Hannover Messe, and Achema were mentioned most
frequently by the companies interviewed. Interpack is visited regularly by 80% of the interviewees.
Nuremberg
FachPack - Trade Fair for Packaging and Labeling Technology
Cologne
Anuga FoodTec - International Food Technology Fair
Dusseldorf
InterCool - International Trade Fair Frozen Foods, Ice Cream, Refrigeration Technology
Nuremberg
BRAU Beviale - European Trade Fair for the Beverage Industry: Raw Materials, Technologies,
Logistics, Marketing