2008 - 2009 Annual Report - Zoos South Australia

More documents

Recommendations

Info

CONTENTSYear In ReviewPresident and CEO’s ReportConservation ProgramsAssets and InfrastructureConservation EducationThe AnimalsLiving collectionsThreatened SpeciesOperationsCommunications and PartnershipsCommunicationsPartnershipsFuture Zoo and Conservation Arkfundraising reportMembership and Animal AdoptionGrantsBequestsVisitor ExperiencesHuman ResourcesFinancial ReportFinalsCommunicationsIn October 2008, Zoos SA hosted WAZA’s 63rd annual conference.This important international gathering debated the themeChanging Climate …. Changing Zoos and discussed the conservationchallenges of climate change. As an adjunct of this conference wealso hosted the International Zoo Educators conference (IZE) and the2008 Conservation Breeding Specialist Group’s Annual Conference(CBSG). With up to 400 delegates from across the globe, Zoos SA wasable to showcase not only both properties but our conservation work,which achieved international media coverage.Part of Zoos SA’s charter is to work with community organisations,and again this year we worked with a range of community groups,including PARAQUAD SA, with a successful special entry day for 1000of their clients. Up to 2000 members of the Play Group Associationenjoyed a day at Adelaide Zoo. The Special Children’s Christmas Partyattracted 4000 disadvantaged children in December.Other community festivities continued outside the Zoo grounds,with the Royal Adelaide Show, Womadelaide and the launch of theSA Murray River Guide in Rundle Mall where we hosted displays. Wewere involved in the Waterhouse Club Annual Art Exhibition whereChris West was the guest speaker, and we auctioned off one of ourChimpanzees’ paintings, the Fringe Festival Parade and our annualGoing Ape at the Zoo sell-out comedy program.Some of the new marketing campaigns have resulted in not onlyexcellent visitation to both properties but also a lot of media attention.Aiming to highlight the plight of Orang-utans, we invited red headsinto the Zoo for free, which attracted international media coverage.We celebrated the 130-year anniversary of Adelaide Zoo by runninga new series of TV advertisements on Channel 7, which was alsosupported by a web-based competition entitled My Zoo Memories.Our value-added experiences were the focus of a new campaignacross Adelaide Any closer, you’ll be dinner, resulting in excellentbookings for the Behind-the-Scenes programs.At Monarto we partied for the October school holidays to celebratethe lion cubs’ birthday, surprising lots of visitors as the cubs receiveddaily birthday packages.After the Flamingo bashing incident at Adelaide Zoo, we were quickto respond with a promotion to promote animal adoption, whichachieved a new list of Zoo foster parents.The Westpac Envirodome Where Conservation Comes Alive was thefocus of our marketing for Adelaide Zoo from March; the quirkybillboard campaign with the animals climbing off the page resultedin excellent attendances to the Zoo.Monarto Zoo attendances continued to fluctuate from month tomonth with the weather being an issue - the Zoo closed on the veryhot days in January. Our branding campaign Walk on the Wild Sidecommunicated the “walking” and Zu-loop options the Zoo now offers.In the cooler months we took a three-month weather sponsorshipon MIXFM promoting Monarto Zoo - where the weather is always fineto keep the property top of mind.Monarto Zoo was fortunate to have lots of babies born, and ourcampaigns focused on the lion cubs and baby rhino. When the rhinoescape – widely known as Satura’s big day - hit the headlines, wecaptured people’s attention with a Randy Rhino campaign, resultingin a lot of Behind-the-Scenes bookings to meet the rhinos and anincrease in visitation to the Zoo.Communications and Partnerships - 1 of 2
CONTENTSYear In ReviewPresident and CEO’s ReportConservation ProgramsAssets and InfrastructureConservation EducationThe AnimalsLiving collectionsThreatened SpeciesOperationsCommunications and PartnershipsCommunicationsPartnershipsFuture Zoo and Conservation Arkfundraising reportMembership and Animal AdoptionGrantsBequestsVisitor ExperiencesHuman ResourcesFinancial ReportFinalsPartnershipsThe partnerships and friendships that we have formed over the yearscontinue to grow throughout both Adelaide and Monarto Zoos,along with our conservation work.One new program encouraging our partners to get involved in theexcitement of the Giant Panda arrival is called Pandas on Parade.This new promotional and fundraising program has 12 corporatepartners, all of whom have “adopted” a fibreglass Panda model.Zoos SA is working with the “Panda Keepers” as they are known, ina range of fundraising activities and functions, which will concludeat the 2010 Chinese New Year event when each Panda model will beauctioned off to the highest bidder.The program has generated a large number of other opportunitiesand created widespread public and media interest.In conjunction with the Panda Keepers and the PandamaniaCommittee (a Volunteer-based Committee formed to assist with theimplementation and organisation of fundraising activities to raisemoney for the arrival and upkeep of Wang Wang and Funi),Zoos SA is distributing nearly 2000 Panda money boxes which will,along with the Pandas on Parade program, provide a substantialreturn to the RZSSA.We would like to thank all our Panda Keepers:• Adelaide Airport• Adelaide Football Club/Crows Foundation• Australian Asian Chamber Of Commerce and Industry• Coopers Brewery• DMG Radio - Radio Fiveaa Nova 91.9• Gloria Jean’s Coffees• Hilton Adelaide• Lynch Meyer Lawyers• Melbourne Street Group• Peats Soils & Garden Supplies• Scouts SA• WoolworthsCommunications and Partnerships - 2 of 2
Page 1 and 2:
08/09Zoos SAAnnualReport
Page 3 and 4:
CONTENTSYear In ReviewPresident and
Page 5 and 6:
Page 7 and 8:
Page 9 and 10:
Page 12 and 13: CONTENTSYear In ReviewPresident and
Page 40 and 41: CONTENTSCurrent vs Planned - Monart
Page 90 and 91: CONTENTSEvelynCattHeatherCouttsStep
Page 92 and 93: CONTENTSCorneliaJudsonRyleeKrugerRo
Page 94 and 95: CONTENTSSelena MSmithJulieSyretteAn
Page 102: CONTENTSYear In ReviewPresident and
show all

2008 - 2009 Annual Report - Zoos South Australia

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?