2008 - 2009 Annual Report - Zoos South Australia

CONTENTSYear In ReviewPresident and CEO’s ReportConservation ProgramsAssets and InfrastructureConservation EducationThe AnimalsLiving collectionsThreatened SpeciesOperationsCommunications and PartnershipsCommunicationsPartnershipsFuture Zoo and Conservation Arkfundraising reportMembership and Animal AdoptionGrantsBequestsVisitor ExperiencesHuman ResourcesFinancial ReportFinalsMembers of the Serengeti Fundraising GroupName Position/Title EmployerRobert Gerard Chairman, Serengeti Gerard CorporationMichael Brock Managing Director Brock HarcourtDean BrownHugh Builder Partner Norman WaterhouseLawyersGlenn Cooper Executive Chairman Coopers BreweryDavid Hamilton Chairman Hamilton HoldenMichael KeelanDavid Seymour-SmithAlan Sheppard Chief ExecutiveOfficerJohn TaylorLindsay ThompsonSteven Trigg Chief ExecutiveOfficerGraham Walters Chairman, SAExecutive CommitteeAlan SheppardConstructionsAdelaide Football ClubWestpac BankingCorporationMembership and Animal AdoptionMembership has again grown significantly, with 23,307Members at the end of the financial year. This is attributableto new marketing campaigns across all mediums, includingraising the profile of Membership and its benefits at bothAdelaide and Monarto Zoos through promotional material.Again transactions online are growing exponentially, withover half of our Members now deciding to renew theirMembership via our website. Many new Members are joiningonline as well, no doubt aided by the new website which hasbeen well received by Zoo Members and is much more userfriendly. We had planned to consolidate our Membershipnumbers over the past financial year, but due to the Zoos’increased profile and positive media, numbers have continuedto grow, a trend no doubt also attributable to the excitementgenerated by the pending arrival of Giant Pandas.Zoo E-News continues to grow its readership with over5,500 of our Members receiving a monthly email, whichincreases communication to our Members and encouragesmore interaction with our website and the Zoos in general.Zoo Times now has a huge readership of over 11,000, whichincludes Members, sponsors and interested parties.