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Qualitative Research Basics: A Guide for Engineering Educators

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3. Designing the Study<br />

Designing a qualitative study is similar in many respects to other types of studies, yet<br />

different in some key ways. Like quantitative studies, one must identify the research<br />

questions of the study, align the data collection methods with those research questions,<br />

and consider the appropriate population to study. However, qualitative studies have<br />

additional considerations, such as the epistemological perspective that underlies the study<br />

and the role of the researcher in both data collection and analysis. This section will<br />

describe the major characteristics of qualitative design and elements that should be in a<br />

study proposal, such as decisions about data collection, sampling, Human Subjects, and<br />

ethics.<br />

Characteristics of <strong>Qualitative</strong> Studies<br />

As Chapter 1 described, in accord with the epistemological assumptions on which they<br />

rest, qualitative studies have the following design characteristics:<br />

Naturalistic orientation: The studies are almost always conducted in the natural<br />

setting, rather than under laboratory conditions. They do not normally rely on<br />

interventions or manipulations, but seek to understand existing conditions.<br />

Purpose: The studies are not primarily aimed at prediction, control, or<br />

generalization, but rather understanding, and in the case of critical studies,<br />

critique.<br />

<strong>Research</strong>er involvement: In qualitative studies, the “researcher is instrument,”<br />

an essential lens through which the reality of the participants is documented. The<br />

researcher’s presence is acknowledged and his or her engagement is regarded as<br />

an asset rather than a contaminating factor.<br />

Holistic perspective: Rather than isolating variables, the researcher is interested<br />

in looking at things in context and noting the patterns of interaction and change.<br />

Unique case orientation: Depth is more important than breadth; individual<br />

characteristics are the focus rather than attempts to find the “typical” or to make<br />

statistical generalizations.<br />

Inductive approach: The researcher works from particulars to patterns, not from<br />

theories to specific cases. The approach is exploratory rather than confirmatory.<br />

Theory is generated rather than tested; explicit hypotheses to be tested are not<br />

<strong>for</strong>mally developed be<strong>for</strong>e the study begins.<br />

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