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Soft Power of Defence Diplomacy: A New Approach ... - ISIS Malaysia

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16Appendix 3: Hard and <strong>S<strong>of</strong>t</strong> <strong>Power</strong>Hard <strong>Power</strong> Hard <strong>Power</strong> <strong>S<strong>of</strong>t</strong> <strong>Power</strong>Type Military EconomicBehaviours Coercion;deterrenceInducement;coercionAttraction; agendasetting;co-optationResources Force; threats Sanctions; payments Values; culture;policies; institutionsGovernmentPolicesAid; bribes;incentivesCoercive diplomacy;war (includingPsychologicalOperations);alliancesPublic <strong>Diplomacy</strong>(as practiced by themilitary e.g. defencediplomacy anddiplomats); bilateraland multilateraldiplomacySource: Copeland, Daryl, Evan H. Potter, Public <strong>Diplomacy</strong> in Conflict Zones:Military Information Operations Meet Political Counter-Insurgency, Hague Journal <strong>of</strong><strong>Diplomacy</strong>, Vol. 3, No.3, October 2008, p. 282.

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