Soft Power of Defence Diplomacy: A New Approach ... - ISIS Malaysia
Soft Power of Defence Diplomacy: A New Approach ... - ISIS Malaysia
Soft Power of Defence Diplomacy: A New Approach ... - ISIS Malaysia
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17Appendix 4: Framework for AnalysisRange Immediate Intermediate Long TermTime Days Weeks/months YearsPurpose Reactive Proactive RelationshipMedia/publicopinion<strong>New</strong>smanagementStrategiccommunicationBuilding favourableconditionsGovernment Closely linked Partially linked Remotely linkedPublic diplomacy Advocacy,networking,internationalbroadcasting,cyber publicdiplomacyInternational publicrelations, corporatediplomacy, diasporapublic diplomacyCultural diplomacy;academic relations;high-levelexchanges; brandingMilitaryinformationoperations andpublic affairs/defence diplomacyGuerilladiplomacy inconflict zonesPsychologicaloperationsduring kineticoperations(using massmedia, mobiletelephones, anddirectcommunication(such asdroppingleaflets)Granular,tacticalintelligencegatheringthroughknowledge <strong>of</strong>local historyManaging foreignjournalists duringmilitary campaigns;managing local massmedia; publicrelations/humanitariancivic assistance inconflict zones (forexample, buildingschools,infrastructure)Cross-culturaldialogue withgovernmental andnon-governmentalpolitical andeconomic networksand hierachiesExchanges; training<strong>of</strong> foreign militarypersonnel; visits;defence academicrelationsDemonstratingmeaningfulexchange and twowayflows;establishingcollaborativeinitiativesSource: Copeland, Daryl, Evan H. Potter, Public <strong>Diplomacy</strong> in Conflict Zones:Military Information Operations Meet Political Counter-Insurgency, Hague Journal <strong>of</strong><strong>Diplomacy</strong>, Vol. 3, No.3, October 2008, p. 285.
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