DC TRUST Guide 1023 - Children & Youth Investment Trust ...

. Program gives young people the opportunity to identify and access their own
entrepreneurial traits and explore ways in which they might be used.
c. Program explores types of “Social Entrepreneurship” and how their success is measured
in more than profit.
d. Program guides young people in developing a personal plan to build their entrepreneurial
strengths (e.g. practice pitching ideas, researching, organizing a team, prioritizing).
e. Program brings in working entrepreneurs to speak on their motivations, skills and
experiences.
f. Program uses the work of both better- and lesser-known entrepreneurs to illustrate its
instruction.
2. Program identifies habits of mind that are conducive to entrepreneurial success.
a. Program examines how to recognize market needs and turn them into entrepreneurial
opportunities.
b. Program analyzes how customer satisfaction is essential for success.
c. Program focuses on the process of problem identification and solution.
d. Program analyzes the benefits and methods of networking and mentoring.
e. Program explores the value of ethics in relating to employees, customers and business
partners, and examines ethical standards.
f. Program provides young entrepreneurs with the opportunity to role-play situations
where an entrepreneur must make a decision around business ethics.
g. Program helps young people make the connection between school performance and
interpersonal skills and aptitude for success as an entrepreneur.
3. Program enables young people to analyze customer groups and develop a plan
to identify, reach, and retain customers in a specific target market.
a. Program identifies the differences between marketing and selling.
b. Program explores the wide variety of ways that entrepreneurs get their message across to
prospective customers.
c. Program guides young people through the process of preparing a marketing plan for a
prospective business.
d. Program emphasizes the link between customer service and client retention.
e. Program teaches how to create customer surveys.
f. Program provides opportunity and instruction for young people in determining meaning
from data and statistics.
g. Program explores the role of test-marketing in product development.
4. Program enables young entrepreneurs to apply economic concepts when making
decisions for entrepreneurial ventures.
a. Program guides young people in the process of analyzing and listing “risk vs. benefit”
both in business and in personal life and examines the criteria for taking reasonable
risks.
b. Program examines the processes of partnering and outsourcing in production and
distribution.
Field Guide to OST Best Practices / High-Interest, Hands-On Activities / 28