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Cross-Cultural Communication Do Icelanders have the ... - Skemman

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LOK 2106 University of Akureyri<br />

written and verbal communication along with personal interaction as well as<br />

listing up <strong>the</strong> company’s literature and supporting material.<br />

Then <strong>the</strong> report makes recommendations about those issues in <strong>the</strong> light of<br />

whe<strong>the</strong>r <strong>the</strong> countries are deal-focused or relation-focused as well as how<br />

<strong>the</strong> country is defined according to Hofstedes dimensions. Followed by<br />

practical issues such as what is appropriate to do or say in concerned<br />

country. Finally <strong>the</strong> report gives information about fur<strong>the</strong>r remedial actions<br />

and possible sources of available help such as <strong>the</strong> services of Intercultural<br />

Centres, books of interest, courses in language and <strong>the</strong> importance of<br />

making a communications strategy. It identifies obstacles and creates a<br />

complete solution regarding <strong>the</strong> languages and cultures of clients while<br />

providing a comprehensive solution to <strong>the</strong> staff. A recent co-operative<br />

venture between Iceland Trade Council and InterAct International, <strong>the</strong><br />

INTERCOMM project has resulted in <strong>the</strong> production of a CD containing<br />

material relating to intercultural communication training which companies<br />

can use on <strong>the</strong>ir own to assist and prepare employees involved in<br />

international business operations or preparing for a stay abroad (Guðjón<br />

Svansson, verbal reference, March 9th 2005).<br />

2.3.2 Companies<br />

In spring 2005 approx. 70 export companies in Iceland are being<br />

interviewed by <strong>the</strong> CEReS team, in order to find out possible barriers in<br />

<strong>the</strong>ir intercultural communication and how <strong>the</strong>y react to those problems. The<br />

survey also contains questions regarding cross-cultural education which <strong>the</strong><br />

companies may offer <strong>the</strong>ir employees. When almost half of <strong>the</strong> companies<br />

<strong>have</strong> replied, <strong>the</strong> results are that 17% offer <strong>the</strong>ir employees some education<br />

in cross-cultural communication but very few companies enlighten <strong>the</strong>ir<br />

employees, who move abroad to work for <strong>the</strong> company, about culture shock<br />

or help <strong>the</strong>ir families in that respect, if <strong>the</strong>y move too.<br />

2.3.3 The Icelandic Red <strong>Cross</strong> - Intercultural Centres<br />

One of <strong>the</strong> objectives of <strong>the</strong> Red <strong>Cross</strong> is to inspire mutual understanding,<br />

friendship, cooperation and lasting peace among nations.<br />

17<br />

Steinunn Aðalbjarnardóttir

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