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Cross-Cultural Communication Do Icelanders have the ... - Skemman

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LOK 2106 University of Akureyri<br />

4.2 The CEReS action<br />

The CEReS project is innovative in <strong>the</strong> way it approaches <strong>the</strong> preparation<br />

and design of <strong>the</strong> curriculum whereas <strong>the</strong> users of <strong>the</strong> intended material, <strong>the</strong><br />

students and companies, contribute systematically to <strong>the</strong> project.<br />

The curriculum will be published in Icelandic, Polish, Bulgarian, Swedish as<br />

well as English and will partly reflect on <strong>the</strong> cultural differences between<br />

<strong>the</strong>se countries.<br />

The university students that take part in <strong>the</strong> project will visit companies in<br />

all of <strong>the</strong> five partner countries and take video interviews with managers<br />

who are willing to reveal <strong>the</strong>ir perception of <strong>the</strong> main cross-cultural issues<br />

and barriers in <strong>the</strong>ir company. Emphasis will be placed on critical incidents<br />

in cross-cultural communication verbal and written, socialising, levels of<br />

formality, hospitality, body language, general etiquette, managing, attitude<br />

to time and more. The students will also keep ´video diaries´ about <strong>the</strong>ir<br />

experience in <strong>the</strong> visits to <strong>the</strong> companies as well as o<strong>the</strong>r interactions in <strong>the</strong>ir<br />

visits to <strong>the</strong> countries, which will be used along with sketches from <strong>the</strong><br />

video interviews in making <strong>the</strong> curriculum<br />

The actual experiences of <strong>the</strong> companies and students will thus be<br />

intertwined with <strong>the</strong> <strong>the</strong>oretical studies. The results will hopefully contribute<br />

to building a bridge between <strong>the</strong> academic and <strong>the</strong> business world whereas<br />

<strong>the</strong>y will be distributed through networks of associations of vocational and<br />

training bodies as well as in <strong>the</strong> educational system. A Website and a set of<br />

CD-ROMs will fur<strong>the</strong>r ensure that <strong>the</strong> results of <strong>the</strong> project will continue to<br />

influence teaching and training in cross-cultural communication (Rafn<br />

Kjartansson, 2005 a and Hagen, 2004).<br />

38<br />

Steinunn Aðalbjarnardóttir<br />

Comment [H1]: What ‘actions<br />

are considered for this’?

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