12.07.2015 Views

Obesity/Weight Management Employer Survey and Interview Project

Obesity/Weight Management Employer Survey and Interview Project

Obesity/Weight Management Employer Survey and Interview Project

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ApproachNBCH, CDC, <strong>and</strong> NSC developed a work group thatoversaw design <strong>and</strong> implementation of this project.NBCH led this project, with input <strong>and</strong> review from workgroup members throughout all stages. The workgroupdeveloped a survey <strong>and</strong> two interview guides (onefor employers indicating that they had a program inplace <strong>and</strong> one for those with no program) to assessthe business/employer community’s needs, interests,opportunities, <strong>and</strong> challenges relating to workplaceobesity prevention. The target population includedsmall to mid-size employers <strong>and</strong> those who work withthese employers — business health coalition leaders.The survey included a set of questions to surveyemployers <strong>and</strong> NBCH coalition leaders with an emphasison small employers with 1 to 500 employees <strong>and</strong>medium-size employers with 501 to 1000 employees.The questions focused on four main domains:<strong>Employer</strong> demographics;E What information about workplace obesity <strong>and</strong>prevention is of most value to employers;E Information sources <strong>and</strong> communication channelsfor information about workplace obesity <strong>and</strong>prevention; <strong>and</strong>E Community partnerships.A set of questions was drafted <strong>and</strong> tested with a smallsample of business coalitions <strong>and</strong> employers beforefinalization. The survey was announced via materialssent to NBCH <strong>and</strong> NSC members, including materialsfor NBCH members to send to their members. Thesurvey was then released to all NBCH <strong>and</strong> NSC membersusing member email contact information from NSC orNBCH. NBCH <strong>and</strong> NSC sent reminders as follow up topotential participants. Both NSC <strong>and</strong> NBCH tailoredcommunications to their specific memberships.Findings <strong>and</strong> observations from the survey informeddevelopment of two interview guides for usein nine telephone interviews to gather more indepthinformation about topics from the survey.More specifically, the purpose of the interviewswas to address in more detail issues related to theorganization’s perspective on obesity prevention <strong>and</strong>control in the workplace. The interviews were aimed atgathering additional information about the structure ofemployer obesity programs, communications, messages<strong>and</strong> information, <strong>and</strong> partnerships. <strong>Survey</strong> respondentsvolunteered for the telephone interviews through aquestion on the survey affirming their willingness toparticipate <strong>and</strong> providing contact information.The survey responses were used to select a diversegroup of interviewees based on employer size,industry, geographic location, <strong>and</strong> whether or not theyhad indicated having an obesity program. The nineinterviewees represented seven employers (two fromone employer representing safety <strong>and</strong> human resourcesin separate interviews) <strong>and</strong> one coalition. Volunteerswere contacted via email to set up appointments fortelephone interviews. The draft summaries of eachconversation were shared with the correspondinginterviewee for any corrections or additions, with editsincorporated into final summaries for each interview.The workgroup reviewed both the survey results <strong>and</strong>the interview summaries to identify the findings <strong>and</strong>themes for a framework for this summary report.6National Business Coalition on Health

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