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Making the cut: UK spending review special - Steer Davies Gleave

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<strong>special</strong> uk <strong>spending</strong> <strong>review</strong><br />

3 reasons why car clubs are taking off<br />

While most of its members are individuals, car clubs offer local authorities great benefits too.<br />

By Mat<strong>the</strong>w Clark<br />

It’s good for <strong>the</strong><br />

environment<br />

Evidence from <strong>the</strong> Carplus<br />

annual survey 2009/2010<br />

shows that, on average,<br />

for every car club car,<br />

11 private vehicles have<br />

been sold. Car club<br />

members tend to make a greater proportion<br />

of trips by more sustainable modes than<br />

average. The reduction in car mileage by<br />

car club members also has a positive effect<br />

on emission levels, with car trips by club<br />

members producing only a quarter of <strong>the</strong><br />

emissions of a typical British licence holder.<br />

It makes political sense<br />

Encouraging sustainable travel is an<br />

area of policy which <strong>the</strong> <strong>UK</strong>’s new coalition<br />

government is keen to promote. When<br />

considering policy options for increasing<br />

sustainable travel, local authorities<br />

will increasingly need to focus on value<br />

for money. One way to tackle both <strong>the</strong><br />

need to conserve financial resources<br />

and promote increased travel by public<br />

transport, walking and cycling, is to<br />

explore partnerships with commercial car<br />

club operators. Which brings us onto…<br />

12<br />

It’s a win-win situation<br />

Car clubs provide a perfect<br />

opportunity for a partnership between<br />

<strong>the</strong> public sector and <strong>the</strong> private sector.<br />

Local authorities looking to develop a car<br />

club network can also lead by example,<br />

benefiting from using car club cars for<br />

<strong>the</strong>ir own travel, replacing <strong>the</strong> hassle and<br />

cost of maintaining fleet cars with car club<br />

cars on site. Sophisticated management of<br />

car club bookings makes it straightforward<br />

for different departments to be billed<br />

separately, while <strong>the</strong> all-inclusive cost of<br />

bookings makes costs transparent and<br />

encourages consideration of <strong>the</strong> use of<br />

o<strong>the</strong>r modes, such as train and bus travel<br />

where possible. Car clubs can potentially<br />

provide a ‘win-win’ situation for local<br />

authorities. A successfully implemented<br />

and promoted car club network can<br />

provide a local authority with both an<br />

incentive for residents to reconsider <strong>the</strong>ir<br />

car use patterns and a way to increase <strong>the</strong><br />

efficiencies and green credentials of<br />

its car fleet.<br />

So will it work for your area?<br />

As with all types of transport, <strong>the</strong> success<br />

of a car club within a particular location<br />

will vary. Car clubs are most successful<br />

commercially where population density<br />

is high, public transport is good and local<br />

authorities are supportive. <strong>Steer</strong> <strong>Davies</strong><br />

<strong>Gleave</strong> recently completed a car club<br />

market study for <strong>the</strong> London Boroughs of<br />

Camden and Islington, which considered<br />

<strong>the</strong> maximum potential for car clubs,<br />

bringing toge<strong>the</strong>r information about car<br />

club members, population demographics,<br />

and travel patterns. This study provided<br />

an evidence base to help with a planned,<br />

managed and informed expansion of car<br />

club provision across <strong>the</strong> two boroughs.<br />

To find out more contact<br />

Mat<strong>the</strong>w Clark<br />

t +44 (0)20 7910 5000<br />

e mat<strong>the</strong>w.clark@sdgworld.net

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