Making the cut: UK spending review special - Steer Davies Gleave
Making the cut: UK spending review special - Steer Davies Gleave
Making the cut: UK spending review special - Steer Davies Gleave
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<strong>special</strong> uk <strong>spending</strong> <strong>review</strong><br />
3 reasons why car clubs are taking off<br />
While most of its members are individuals, car clubs offer local authorities great benefits too.<br />
By Mat<strong>the</strong>w Clark<br />
It’s good for <strong>the</strong><br />
environment<br />
Evidence from <strong>the</strong> Carplus<br />
annual survey 2009/2010<br />
shows that, on average,<br />
for every car club car,<br />
11 private vehicles have<br />
been sold. Car club<br />
members tend to make a greater proportion<br />
of trips by more sustainable modes than<br />
average. The reduction in car mileage by<br />
car club members also has a positive effect<br />
on emission levels, with car trips by club<br />
members producing only a quarter of <strong>the</strong><br />
emissions of a typical British licence holder.<br />
It makes political sense<br />
Encouraging sustainable travel is an<br />
area of policy which <strong>the</strong> <strong>UK</strong>’s new coalition<br />
government is keen to promote. When<br />
considering policy options for increasing<br />
sustainable travel, local authorities<br />
will increasingly need to focus on value<br />
for money. One way to tackle both <strong>the</strong><br />
need to conserve financial resources<br />
and promote increased travel by public<br />
transport, walking and cycling, is to<br />
explore partnerships with commercial car<br />
club operators. Which brings us onto…<br />
12<br />
It’s a win-win situation<br />
Car clubs provide a perfect<br />
opportunity for a partnership between<br />
<strong>the</strong> public sector and <strong>the</strong> private sector.<br />
Local authorities looking to develop a car<br />
club network can also lead by example,<br />
benefiting from using car club cars for<br />
<strong>the</strong>ir own travel, replacing <strong>the</strong> hassle and<br />
cost of maintaining fleet cars with car club<br />
cars on site. Sophisticated management of<br />
car club bookings makes it straightforward<br />
for different departments to be billed<br />
separately, while <strong>the</strong> all-inclusive cost of<br />
bookings makes costs transparent and<br />
encourages consideration of <strong>the</strong> use of<br />
o<strong>the</strong>r modes, such as train and bus travel<br />
where possible. Car clubs can potentially<br />
provide a ‘win-win’ situation for local<br />
authorities. A successfully implemented<br />
and promoted car club network can<br />
provide a local authority with both an<br />
incentive for residents to reconsider <strong>the</strong>ir<br />
car use patterns and a way to increase <strong>the</strong><br />
efficiencies and green credentials of<br />
its car fleet.<br />
So will it work for your area?<br />
As with all types of transport, <strong>the</strong> success<br />
of a car club within a particular location<br />
will vary. Car clubs are most successful<br />
commercially where population density<br />
is high, public transport is good and local<br />
authorities are supportive. <strong>Steer</strong> <strong>Davies</strong><br />
<strong>Gleave</strong> recently completed a car club<br />
market study for <strong>the</strong> London Boroughs of<br />
Camden and Islington, which considered<br />
<strong>the</strong> maximum potential for car clubs,<br />
bringing toge<strong>the</strong>r information about car<br />
club members, population demographics,<br />
and travel patterns. This study provided<br />
an evidence base to help with a planned,<br />
managed and informed expansion of car<br />
club provision across <strong>the</strong> two boroughs.<br />
To find out more contact<br />
Mat<strong>the</strong>w Clark<br />
t +44 (0)20 7910 5000<br />
e mat<strong>the</strong>w.clark@sdgworld.net