a legend returns - Nissan Lebanon

Petromin Selects Nissan
for latest TV Commercial
In the latest edition of Petromin’s TV commercial, a line-up of Nissan SUV
vehicles were featured to highlight the performance of their products in the
most demanding weather conditions in high performing vehicles.
“Nissan has a long heritage in the Middle East, especially when it comes to
8
Nissan Fleet
Customers Trained
In Better Service
Keeping with its promise for better service to the public, Nissan recently
conducted a training program for its fleet customers to better serve and
educate the public about Nissan products.
With an aim to create a positive impact and to ensure that the fleet
customer technicians are well versed with Nissan’s high service standards,
NMEF successfully conducted service training at its training centre exclusively
for fleet owners and workshop managers by holding an incentive trip to Dubai
earlier this year.
“The Nissan Tiida has become an instant best-seller in the GCC market in
a very short period, offering luxury options for much less money” commented
Ibrahim Abou Samra, Manager, Sales and Market Management at Nissan
Middle East. “By offering this kind of training to our fleet customers’ technicians,
we are passing on the advantages to our third party customers as well by
providing the best in service and maintenance,” he concluded.
In keeping with its promise to provide the best service to its customers,
the fleet exercise sessions conducted by NMEF revolved around intensive
service training on the new hatchback and sedan Nissan Tiida models, usage
of electronic service, manual and wiring diagram, function and diagnostic tool
and usage skill.
performance, both on and off-road, and their reputable design and build
quality” commented Monal Zeidan, Senior Manager, Marketing and Corporate
Communications Departments at Nissan Middle East. “Some of our most
popular SUV vehicles were used in the oil company’s TV commercial due to
their solid reputation in the local markets and overall performance under
real-world driving conditions,” continued Zeidan. “In highlighting their quality
products, Petromin decided to use high performance vehicles, and Nissan fits
the bill perfectly with the largest SUV line-up in the Middle East.”
The Petromin commercial featured some of the most popular Nissan vehicles
including the Nissan Patrol, Armada and Murano crossover.
NAS-GOM Awards
The Tiida Launch saw an unprecedented level of integration between Nissan
Middle East and its GCC NSCs which comprehensively defined the product and
brought the Nissan brand to life through every execution at every consumer contact
point.
To this end, a number of awards were presented to the importers. Seen here in
the picture are representatives of Nissan Middle East & seven NSCs from the GCC
with their honours: Alhamrani United Company, Abdulmohsen Abdulaziz Al-Babtain
Company, Arabian Automobiles Co., Al Masaood Automobiles, Saleh Alhamad
Almana Co., Suhail Bahwan Automobiles LLC and Y.K. Almoayyed & Sons BSC(C).
Dubai TV
Honours
Nissan
“Carz”, the entertaining automotive show on Dubai TV has acknowledged the
support it has received from Nissan in presenting a certificate of honour to
Nissan Middle East.
“Carz” has been an unqualified success in the last one year and the programme
has gone on from strength to strength with Nissan being an important partner
in supporting it.