a legend returns - Nissan Lebanon

MR. CARLOS GHOSN
PRESIDENT & CEO, NISSAN MOTOR CO. LTD.
Another month brings along another SHIFT_, whether
it’s in our lives, our business, or our dreams and ambitions.
SHIFT_ is constantly moving and never resting, and this is
what Nissan is all about.
In the past we have highlighted many of Nissan’s
plans and achievements, worldwide and certainly in the
region, where with the help of our dealers we have grown
exponentially and continue to do so.
Regionally, we have had several product launches
and reveals, whether it’s the always-youthful TIIDA, the
bigger and better Pathfinder or the pride of Nissan Egypt,
the locally produced Nissan Sunny and Pickup. We are
committed to growing our business even further, and
we have shown that through our regional plans and our
commitments to each and every market throughout the
region.
Nissan is on an expansion plan, we have committed
ourselves to several new markets which are sure to make
an impact on Nissan’s global expansion plans, and we
believe that the regional markets are some of the strongest
in the world with a passion for all things Nissan.
With the addition of the new Pathfinder to our SUV
lineup, we have strengthened the largest SUV lineup in
the region several fold – the new Pathfinder offers more
seating, more power, bolder design and a more dynamic
driving experience – dare we say this is the most complete
Pathfinder yet.
Our promise to each and every Nissan customer in
the region is our enduring commitment, and hope that the
coming years will bring along fruitful growth and unfazed
dedication.
EDITORIAL
“In the car industry, superior design is critical. Product
design defines the first impression the customer has
about our products. With one look the customer makes
their decision about their appeal. Of course, an attractive
design is not enough to make a product a success, but
it is necessary. It’s all about the customer’s ownership
experience.”
MR. TORu HASEGAwA
MANAGING DIRECTOR, NISSAN MIDDLE EAST FZE
2006 1