a legend returns - Nissan Lebanon

Casablanca
Motor Show 2006
The fifth edition of the Casablanca
Motor Show took place from the 12th
to the 21st of May 2006. Close to a
hundred exhibitors took part of this event,
and nearly thirty new vehicles were revealed
to the 127 000 visitors.
Nissan attracted the public eye by presenting
the convertible 350Z and the Micra C+C.
Also on display were the X-Trail and
Pathfinder - recently elected 4x4 of the year,
Murano SUV, Micra and the new entrant in
the Moroccan market – Tiida - both in the
hatchback and sedan versions.
The vehicles were showcased in a
Japanese-style enclosure that garnered
the award for the best stand of the motor
show from the organisers. But this was not
the only accolade won as the show was an
unqualified success for the company and its
dealer as 115 vehicles were ordered at the
show.
While being in Morocco, Shigeyuki Kawato
(Marketing and Sales Manager - GOM
- Nissan Motor Co) and Toru Hasegawa
(Managing Director – Nissan Middle East)
visited the motor show and gave a big
thumbs up to the Nissan stand for its quality
and its ability to promote Nissan’s image and
products in Morocco.
MOTOR SHOWS - CASABLANCA & EGYPT
NISSAN WOWS THE CROWDS
Automech Akhbar AL Yom Motor Show 2006
Only three months after launching the locally manufactured Nissan Sunny in three different spec
levels in the Egyptian market, Nissan continued fulfilling its commitment to the Egyptian market
by launching the trendy Tiida during its second consecutive participation in the Automech
Motorshow 2006.
Launching Nissan TIIDA in both models, sedan and hatchback, reflects the Japanese company’s push
to establish a dominant position in the automotive industry, especially in the Egyptian market. The
company has further committed to launch vehicles in different segments to reach a wide spectrum of
consumers.
The Tiida complements the locally manufactured pick-up and the Sunny and strengthens the company’s
ambitious strategy of gaining a stronghold on the market in Egypt. Nissan Motor Egypt has also
succeeded in launching its latest modified pick-up, which proves the company’s ability to provide new
offerings every year to its already existing models in the Egyptian market. To continue the plan, Nissan
Motor Egypt recently launched the ‘Urvan’ mini bus to further increase its model line-up to cater to
everyone’s needs.
Launched and manufactured in Egypt in February 2005, the reveal of the new Nissan Sunny stirred the
Japanese company to the peak of its success. With its three spec levels - EX Saloon (Manual), EX Saloon
(Automatic) and Super Saloon (Automatic), the Sunny has found immense success in the market and
exceeded sales expectations at Nissan distributors’ network in all governorates.
“The launch of TIIDA in Egypt is an integral part of our strategy in which to provide new Nissan models
to the Egyptian automotive industry. By the end of 2006, we will be launching the X-TRAIL, a SUV also
manufactured in Egypt with global Nissan quality,” said Mitsuji Sato, Chaiman & Managing Director,
Nissan Motor Egypt.
From his side, Engineer Mustafa Hussein, General Manager, Sales and Marketing, Nissan Motor Egypt
confirmed the full support and capability of the distributors that are committed to achieve Nissan’s overall
strategy from providing state-of-the-art sales showrooms, unparalleled after-sales service and genuine
spare parts at competitive prices.
The role that Nissan is playing in Egypt exceeds increasing market share through sales and profits. It has
succeeded in accomplishing great achievements during the first year and is extending a lot of support to
the automotive industry in Egypt through the wide mix of products scheduled for launch.
2006 21