a legend returns - Nissan Lebanon

NISSAN ORGANIZES
ROAD SAFETY EVENT FOR
UNIVERSITY STUDENTS
The biggest road safety campaign in the GCC launched by Nissan Middle East –
aimed specifically at university students – has been picked up by Arabian Automobiles
for their market in Dubai and Northern Emirates.
More than 400 students from the American University in Sharjah (AUS) attended
the inaugural training session last week when top rally driver Mohammed Ben Sulayem
gave advice on safety and urged road-users to abide by the regulations and save
lives.
On average, five students from the AUS are killed every year in traffic accidents.
“The UAE has the most advanced infrastructure in the region and very strict traffic
regulations, yet it is a pity to see careless drivers on the roads subjecting many innocent
lives to danger. There are specific places where speed enthusiast may practice their
interests and that is not on highways or public areas,” said Ben Sulayem.
Nissan’s University Safety Campaign provided more than 300 test drives – on-road
and off-road – for AUS students who also took part in a series of safety competitions
such as changing the spare wheel of a Nissan X-Trail, fixing a child seat in the back of
a Nissan Tiida, and identifying the engine parts of a Nissan Altima.
Abhijeet Pandit, marketing manager of Arabian Automobiles Company, Nissan
dealers in Dubai and Northern Emirates, said: “Arabian Automobiles and Nissan
Middle East invested more than half a million dirhams in the event where students
received priceless fun and education on safety driving and a wide range of prizes
and giveaways, including free check-up vouchers and Nissan emergency kits for AUS
students and faculty members owning a Nissan vehicle.
”AAC is acutely conscious of its corporate responsibilities and believes that
Nissan Altima 3.5 SE
Fastest in Class!
The Nissan Altima 3.5 SE has been declared the most powerful frontwheel
drive Japanese sedan in the Middle East market by car enthusiasts in
the region.
The 3.5-litre Altima, mated to a manual transmission, is the most powerful
front-wheel drive Japanese sedan, boasting an unprecedented 257bhp at
6,000rpm and 37kg of torque at 4,800rpm.
Of all Japanese competitors in the region, the Nissan Altima offers a 3.5litre
V6 engine, based on the 12-time Ward’s Best Engines award-winning
Nissan VQ engine, which also features in the Nissan Maxima, Murano and the
crowd favorite 350Z.
“Nissan has a strong heritage of delivering high performance and high
response engines for its vehicles” commented Monal Zeidan, Senior Manager,
Marketing and Corporate Communications Departments at Nissan Middle East.
“It’s easy to see why our products are so popular – we offer quality products,
chalked full of features, and as always safety and performance oriented”
continued Zeidan.
The sporty look 3.5-litre Nissan Altima with 6-speed manual transmission
comes equipped with Nissan’s Traction Control System (TCS) for better road
handling on slippery surfaces, Electronic Brake force Distribution (EBD) for
increased braking potential and advanced suspension for better handling
and stability on corners. ABS and power-assisted 4-wheel disc brakes come
standard, as well dual-stage supplemental airbags with seat belt pre-tensioners
and zone-body construction for maximum passenger safety.
NEwS
increasing safety awareness in young people is the best way to inculcate the right
motoring values and combat the dreadful toll exacted by road accidents.
“Through our cars and their own built-in safety features, AAC is making every effort
to promote safe driving and reduce the unacceptable number of serious accidents that
take place on our roads and highways.” .
Other big partners joined hands with Arabian Automobiles and Nissan to add
to the success of the university event and sponsored prizes that included two anydestination
tickets from Air Arabia and Motorola safe-driving Bluetooth pieces.
Emirates Diving Association gave environment friendly bags, Nestle distributed
chocolates, Nescafe hot drinks and Baskin Robins ice-cream while Virgin played their
latest hits.
Monal Zeidan, Senior Manager, Marketing and Corporate Communications
Departments at Nissan Middle East said: “Nissan’s University Safety Campaign will
reach out to students, staff, and faculty members at tertiary education institutions
across the GCC, aiming specifically at the 18-25 age group who are among the highest
risk of being involved in road accidents.”
B E S T - S E L L I N G
Carlos Ghosn Book
N O W I N A R A B I C
Carlos Ghosn’s award-winning SHIFT_ book is now available in an Arabic edition
worldwide. Ghosn, President and CEO of Nissan Motor Co., Ltd., took over the
reigns at Nissan in 1999, and turned the company from near bankruptcy to the most
profitable auto manufacturer in the world. The book, written by Ghosn in collaboration
with Philippe Riès and published in Arabic by the Arab Scientific Publishers publishing
house, details Ghosn’s history since taking over the nearly bankrupt Nissan and
achieving one of the most remarkable turnarounds in automotive and corporate
history.
“The SHIFT that took
place at Nissan is considered
a world-class business case
study and offers much food for
thought,” noted Monal Zeidan,
Senior Manager, Marketing and
Corporate Communications
Nissan Middle East FZE.
SHIFT_ recounts the 18
months that turned Nissan back
on course and made it the most
profitable automotive company
in the world, accomplishing
the seemingly impossible and
transforming it into the giant
automotive manufacturer it is
today.
The book is available in both
English and Arabic hardcover
versions at all major retailers.
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