a legend returns - Nissan Lebanon

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aBu DHaBI DuBaI PaTHFINDEr lauNCH KuWaIT 4 BaHraIN OMaN SauDI araBIa The all-new Nissan Pathfinder was launched with much gusto throughout the GCC region. Now in its third generation, the Pathfinder is a powerful, authentic family adventure-enhancing sport utility vehicle, featuring a larger interior, three-row seating, a new 4.0-liter V6 and an all-new rugged platform. The 2006 Pathfinder combines rugged body-on-frame construction with the superior ride and handling characteristics of 4-wheel independent doublewishbone suspension to offer the best balance of off-road capabilities and on-road utility. Power comes from a 4.0-litre V6 developing 291 horsepower and 41.7 kg-m of torque mated to a 5-speed automatic transmission. Here are some pictures from launches around the region. qaTar
NISSAN ORGANIZES ROAD SAFETY EVENT FOR UNIVERSITY STUDENTS The biggest road safety campaign in the GCC launched by Nissan Middle East – aimed specifically at university students – has been picked up by Arabian Automobiles for their market in Dubai and Northern Emirates. More than 400 students from the American University in Sharjah (AUS) attended the inaugural training session last week when top rally driver Mohammed Ben Sulayem gave advice on safety and urged road-users to abide by the regulations and save lives. On average, five students from the AUS are killed every year in traffic accidents. “The UAE has the most advanced infrastructure in the region and very strict traffic regulations, yet it is a pity to see careless drivers on the roads subjecting many innocent lives to danger. There are specific places where speed enthusiast may practice their interests and that is not on highways or public areas,” said Ben Sulayem. Nissan’s University Safety Campaign provided more than 300 test drives – on-road and off-road – for AUS students who also took part in a series of safety competitions such as changing the spare wheel of a Nissan X-Trail, fixing a child seat in the back of a Nissan Tiida, and identifying the engine parts of a Nissan Altima. Abhijeet Pandit, marketing manager of Arabian Automobiles Company, Nissan dealers in Dubai and Northern Emirates, said: “Arabian Automobiles and Nissan Middle East invested more than half a million dirhams in the event where students received priceless fun and education on safety driving and a wide range of prizes and giveaways, including free check-up vouchers and Nissan emergency kits for AUS students and faculty members owning a Nissan vehicle. ”AAC is acutely conscious of its corporate responsibilities and believes that Nissan Altima 3.5 SE Fastest in Class! The Nissan Altima 3.5 SE has been declared the most powerful frontwheel drive Japanese sedan in the Middle East market by car enthusiasts in the region. The 3.5-litre Altima, mated to a manual transmission, is the most powerful front-wheel drive Japanese sedan, boasting an unprecedented 257bhp at 6,000rpm and 37kg of torque at 4,800rpm. Of all Japanese competitors in the region, the Nissan Altima offers a 3.5litre V6 engine, based on the 12-time Ward’s Best Engines award-winning Nissan VQ engine, which also features in the Nissan Maxima, Murano and the crowd favorite 350Z. “Nissan has a strong heritage of delivering high performance and high response engines for its vehicles” commented Monal Zeidan, Senior Manager, Marketing and Corporate Communications Departments at Nissan Middle East. “It’s easy to see why our products are so popular – we offer quality products, chalked full of features, and as always safety and performance oriented” continued Zeidan. The sporty look 3.5-litre Nissan Altima with 6-speed manual transmission comes equipped with Nissan’s Traction Control System (TCS) for better road handling on slippery surfaces, Electronic Brake force Distribution (EBD) for increased braking potential and advanced suspension for better handling and stability on corners. ABS and power-assisted 4-wheel disc brakes come standard, as well dual-stage supplemental airbags with seat belt pre-tensioners and zone-body construction for maximum passenger safety. NEwS increasing safety awareness in young people is the best way to inculcate the right motoring values and combat the dreadful toll exacted by road accidents. “Through our cars and their own built-in safety features, AAC is making every effort to promote safe driving and reduce the unacceptable number of serious accidents that take place on our roads and highways.” . Other big partners joined hands with Arabian Automobiles and Nissan to add to the success of the university event and sponsored prizes that included two anydestination tickets from Air Arabia and Motorola safe-driving Bluetooth pieces. Emirates Diving Association gave environment friendly bags, Nestle distributed chocolates, Nescafe hot drinks and Baskin Robins ice-cream while Virgin played their latest hits. Monal Zeidan, Senior Manager, Marketing and Corporate Communications Departments at Nissan Middle East said: “Nissan’s University Safety Campaign will reach out to students, staff, and faculty members at tertiary education institutions across the GCC, aiming specifically at the 18-25 age group who are among the highest risk of being involved in road accidents.” B E S T - S E L L I N G Carlos Ghosn Book N O W I N A R A B I C Carlos Ghosn’s award-winning SHIFT_ book is now available in an Arabic edition worldwide. Ghosn, President and CEO of Nissan Motor Co., Ltd., took over the reigns at Nissan in 1999, and turned the company from near bankruptcy to the most profitable auto manufacturer in the world. The book, written by Ghosn in collaboration with Philippe Riès and published in Arabic by the Arab Scientific Publishers publishing house, details Ghosn’s history since taking over the nearly bankrupt Nissan and achieving one of the most remarkable turnarounds in automotive and corporate history. “The SHIFT that took place at Nissan is considered a world-class business case study and offers much food for thought,” noted Monal Zeidan, Senior Manager, Marketing and Corporate Communications Nissan Middle East FZE. SHIFT_ recounts the 18 months that turned Nissan back on course and made it the most profitable automotive company in the world, accomplishing the seemingly impossible and transforming it into the giant automotive manufacturer it is today. The book is available in both English and Arabic hardcover versions at all major retailers. 2006 5
Page 1 and 2: Issue 7 a legend returns n A UniqUe
Page 3 and 4: MR. CARLOS GHOSN PRESIDENT & CEO, N
Page 5: Bridgestone AD 2006 3
Page 9 and 10: NISSAN EGYPT PRESENTS THE LOCALLY P
Page 11 and 12: NISSaN COllECTION! FEATuRE In keepi
Page 13 and 14: COVER STORY Borne out of a sober li
Page 15 and 16: This could be the most obvious clue
Page 17 and 18: Customer satisfaction is a key fact
Page 19 and 20: up in recent times as the Jordanian
Page 21 and 22: timeless places, virtually untouche
Page 23 and 24: Casablanca Motor Show 2006 The fift
Page 25 and 26: Smooth: JATCO has taken on board th
Page 27 and 28: HERITAGE Collection 5 Rally winners
Page 29 and 30: DESIGN FEATURE ION FACTORY Symbolic
Page 31 and 32: Now, one would say that this is tak
Page 33 and 34: Nissan Middle East FZE Jebel Ali Fr

a legend returns - Nissan Lebanon

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