Wednesday November 16, 2011 - National Communication ...

"On the Importance of Numeracy to the Efficacy of Health Information Seeking: A Regression-based Study Using
Jackknife Replicates of HINTS III Data" Lisa Sparks, Chapman University/University of California, Irvine; Cyril
Rakovski, Chapman University; James D. Robinson, Univ of Dayton
405115 9:30 AM to 10:45 AM Sheraton New Orleans Borgne - Third Floor
It's All about How You Frame the Message: Exploring New Frontiers of Research on Framing
Sponsor: Mass Communication Division
Chair: James M. Durbin, The University of Akron
Respondent: Srividya Ramasubramanian, Texas A&M Univ
"'Please Raise Our Children on the Love of Jihad and Martyrdom': Exploring Self-Presentation and Framing with the
Al-Qassam Martyrs" James Sanderson, Arizona State University
"The Importance of Immediate and Implicit Frames: The Framing of New Orleans in the Wake of Katrina" Owen H.
Lynch, Southern Methodist University
"An Analysis of the Methodological Decisions in Media Priming and Framing Effects Research" Theresa Marie de los
Santos, Univ of California, Santa Barbara
"'You’re Useless and I’m Bored': The Framing Functions of Competitive Reality Judges" Christopher Bell, University
of Colorado, Colorado Springs
"Investigating the Effects of Communication Modality, Message Framing, and Source Credibility on Presence
Experiences" Robert C. Whitbred, Cleveland State Univ; Cheryl Bracken, Cleveland State University; Paul Skalski,
Cleveland State University; William Weaver, Cleveland State University
405121 9:30 AM to 10:45 AM Sheraton New Orleans Bayside A - Fourth Floor
Advertising Media, Messages, and Messengers
Sponsor: Association for Business Communication
Chair: Melissa M. Chastain, Spalding University
Respondent: Andrew F. Herrmann, East Tennessee State University
"Find us on Facebook: Emotional and Cognitive Responses Towards Facebook Social Ads" Qinwei Xie, University of
Florida; Jon Morris, University of Florida; Meng Zhang, University of Florida
"The Application of the Communication Accommodation Theory (CAT) in Making Online Advertising Culturally
Sensitive and Persuasive" Gennadi Gevorgyan, Xavier University
"The Impact of Spokesperson’s Body Sizes on the Perceived Product Quality" Hyuk Soo Kim, University of Alabama;
Steve H. Sohn, University of Louisville
405122 9:30 AM to 10:45 AM Sheraton New Orleans Bayside B - Fourth Floor
Listening to the Voices of Citizenship: The Renovation of New Orleans
Sponsor: American Studies Division
Chair: Ron Von Burg, Christopher Newport Univ
Respondent: Kenneth R. Chase, Wheaton College
"Learning to Listen as Hard as We Serve: Becoming Citizens While Providing Aid" Shelley Graves Sizemore, Wake
Forest University
"Listening to a Higher Calling: Identifying Need and Creating Opportunities for Engagement" Patty Ann Bogue,
Texas A&M University
"The Renovation of Citizenship: Immigrants Fight for What Was Their Village" Alessandra Beasley Von Burg, Wake
Forest University