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Prism Sound Orpheus - Audio Media

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++audio technica + + + + audio technica+ + + + audio technic<strong>Audio</strong>-Technica– 45 Years of Design InnovationThe youngest of the world’s ‘big four’ microphonebrands, in its relatively brief history <strong>Audio</strong>-Technicahas employed design innovation and advancedmanufacturing to consistently break the price/performance barrier with leading product for studio,broadcast and live production applications.Aida Monumental Opera On Fire – 46 channels of <strong>Audio</strong>-Technica wirelessAs a world leader in the design andmanufacture of high performancemicrophones and wireless microphonesystems, <strong>Audio</strong>-Technica has developedmarket leading product ranges in the threeprincipal professional audio applications– music recording, broadcast production,and live production. In each of these areas<strong>Audio</strong>-Technica has developed productranges that have raised the performance barand established a reputation with industryprofessionals for design, engineering andmanufacturing excellence, secondto none.It’s an engineering and businessphilosophy that originates with thecompany’s inception in 1962 when founderMr. Hideo Matsushita introduced a movingmagnet-typestereo phonograph cartridge.The company went on to design and producephono cartridges and tone arms, both underits own brand and for others, including thelegendary NHK broadcast organisation.The same high precision design andengineering techniques that made thecompany’s various cartridge designsso successful were also applied to themanufacture of microphone and headphoneproducts throughout the 1970s and 1980s,earning the brand prestigious status amongaudio professionals.In The StudioIt was with the introduction of the AT4033 in1992 that the company established a leadingposition in the studio recording market.The AT4033 was the first ever highperformance large studio condensermicrophone priced at under $1000;anticipating what today is a highlycompetitive market sector for affordablehigh performance recording microphones.Exploiting the very latest design,engineering and production techniques,the AT4033 provided performance from aback electret design that rivalled famousstudio condenser models several timesmore expensive. Among the many designinnovations to enable such performancewas a specially contoured, vapourdepositeddiaphragm, just twomicrons thick (compared with10 microns for most largediaphragm condensers). Thisensured very high resolution signalreproduction. Coupled with low noise,symmetrical, transformerless circuitry,this produced an exceptional transientresponse and low distortion output. Specialaccelerated diaphragm aging methodsensured performance remained consistentover time, which with the speciallydesigned damping and suspensionprovided for a more linear responseover a wide frequency range, even athigh SPLs.Modern production methods enableda level of consistency that ensured theidentical performance of every microphone;with no necessity to produce themicrophones in ‘matched pairs’ for stereorecording. Selling in thousands, the successof the AT4033 established the company’sreputation as a high end studio microphonemanufacturer and spawned the 40 Serieslarge diaphragm condenser range.All models in the 40 series adhere to thesame paradigm of high performance andvalue for money.The AT4050 represents the apex of the<strong>Audio</strong>-Technica’s large diaphragm studiomicrophone design, and is the mostsuccessful of the 40 Series interms of engineering achievementand volume of sales. Its truecapacitor designand selectablepolar patternsset it apart fromthe AT4033, though thesame innovative diaphragmmaterials and engineeringprovide a performance edge overother large studio condenser modelsmore than twice its price.Modern day classics of therecording world, the 40 Seriesmicrophones are lauded byinternationally renownedengineers and producers likePhil Ramone, Joe Chiccarelli,Frank Filipetti, Nathaniel Kunkel and DavidReitzas. These are among the world’smost successful and best selling studiomicrophones today.40 Series: AT4050studio condenserFor BroadcastIn the broadcast industry, <strong>Audio</strong>-Technicais a brand that has become synonymouswith high performance location recordingmicrophones that have enabled programme8 audio technica

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