Sports Management Q2 2012 - Leisure Opportunities

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SHOW REVIEWThe Sport Industry Awards are considered to be the Oscars of the Sports IndustryTHE SPORT INDUSTRY AWARDSWith ‘the greatest show onearth’ set to descend uponLondon in a matter ofmonths, this year’s SportIndustry Awards served as a reminder ofwhy the UK is so well qualified to hostthe 2012 Olympic and Paralympic Games.The event showcased some of themost compelling and effective work thathas taken place in sport over the last 12months and gave due recognition to themany who have worked effortlessly intheir respective fields.Politicians, sponsors, broadcasters,celebrities and of course sports starsjoined forces at London’s Battersea Evolutionto enjoy an evening which is seen bymany as the ‘must attend sporting eventof the year’. The ‘Oscars of the Sports Industry’saw an array of awards handed outto organisations as varied as Sky Sports,O2, Manchester City FC and Betfair.Olympic legend Michael JohnsonOLYMPIC PROPORTIONSWith the Olympics and Paralympic Gameslooming on the horizon it was only tobe expected that at least some of theevening’s winners would be part of theOlympic movement. The event commencedwith the Olympic DevelopmentAuthority (ODA) receiving the Sport BusinessAchievement of the Year Award forits successful, and punctual, overhaul ofthe Olympic Park site. As Sports MinisterHugh Robertson – jointly presenting theaward with the Rt Hon Tessa Jowell MP– said: “This achievement is in no doubtour country’s first victory of the London2012 Games.”Sir John Arnitt, the ODA chair, pickedup the gong from the two politicianswho used their speeches to pour praiseon those present, and the sports industrymore widely, for the work they do inbringing pleasure and enjoyment to somany people.CELEBRATING SPORTSuch work is perhaps best demonstrated bythose who were competing for the ‘SportGoverning Body of the Year’ Award, whichsaw British Triathlon come out on top ofan impressive short-list, which featured theEngland and Wales Cricket Board, BritishCycling, UK Athletics, England Netball andthe Rugby Football League.British Triathlon’s president, Dr SarahSpringman CBE, highlighted the catalyticeffort that the Games has played stating:“We’ve been fired up by the 2012Olympics and our four-year plan reflectsthis, with challenging targets that wehave exceeded every year in deliveringSky Sports presentersGeorgie Thompson,Sarah Jane Mee,Natalie Pinkham andCharlotte Jacksonoutstanding performance on the worldclass stages that we create and raisingthe profile and inspiring people to takepart in this fast-growing, dynamic sport.”The numbers certainly back up thisstatement with some 850 events takingplace in the UK in the past 12 months, including18 Tata Kids of Steel communitytriathlons, that engage 12,000 children.Success has also been secured onthe elite front, with Britain currentlyboasting 13 world champions in differenttriathlon disciplines. This providesa solid platform for potential success atthe London Olympics, with the Brownleebrothers, in particular, being seen asgenuine medal hopes for the Games.The evening also saw Premiership Rugbygiven the ‘Community Programme’Award for its Hitz project, which takesrugby and its unique value code into innercity estates across ten of London’sboroughs. Hitz serves as the flagship socialinclusion project within PremiershipRugby’s wider community programme.Operating through Premiership Rugby’spartner clubs and with core funding comingfrom the Mayor’s Office, Hitz has beenrun in conjunction with the MetropolitanPolice and has been at the forefrontof efforts to tackle youth offending andanti-social behaviour in the capital.This award is likely to provide a fillip toPremiership Rugby as it looks to expandHitz across the country beyond the 1,000participants currently registered in London.The present ambition is to roll outthe programme across 14 partner clubsnationwide and the importance of thisaward in helping fulfil that vision was22 Read Sports Management online sportsmanagement.co.uk/digitalIssue 2 2012 © cybertrek 2012
SPORT INDUSTRY AWARDS2012 – WINNERSBest Sponsorship ofa Sport Team or IndividualSponsored by Nolan PartnersWinner: British Airways – Team GB:‘They Will Fly’Sport Participation Event of the YearWinner: Manchester’s Great Day of SportBest Use of DigitalCommunications in SportSponsored by Late Night LondonWinner: NIVEA FOR MEN – The GreatFootball ExperimentIPC president Sir Philip Craven MBEThe Community Programme AwardWinner: Premiership Rugby – HITZ ProjectBest Sponsorship of aSport Event or CompetitionSponsored by IconWinner: NatWest – The NatWestCricket ClubSport Website of the YearWinner: Manchester City FootballClub – www.mcfc.co.ukBest International SportMarketing CampaignSponsored by Battersea EvolutionWinner: Castrol EDGE – Castrol EDGEPresents ‘Ronaldo Tested to the Limit’British Triathlon members, including (BTF) CEO Zara Hyde Peters (with trophy centre) and SarahSpringman BTF president (behind), celebrate winning the ‘Sport Governing Body of the Year’ awardmade clear by Helen Clayton, PremiershipRugby’s Hitz project manager, who said:“The most pleasing aspect of this recognitionis that it will help the Hitz projectmove on to the next level.”LIFETIME SPORTING ACHIEVEMENTThe final award of the evening was the‘Lifetime Achievement’ Award, whichwas presented to Sir Philip Craven MBE,the president of the International ParalympicCommittee. Sir Philip was given astanding ovation by the 1,750 guests andreceived his award from National BasketballAssociation legend, John Amaechiand former teammate, Tip Thiboutot.Sir Philip was clearly deemed a worthywinner by the industry audience for asNick Keller, chair of the Sports IndustryGroup who organise the awards, latercommented: “It is no exaggeration to saythat, without him, the Paralympics weknow today and the Games we look forwardto this summer would be absolutelyunrecognisable.”Tessa Jowell, John Arnitt and Hugh RobertsonThis is the sixth Paralympic Gameswhich Sir Philip has overseen and it is setto be the biggest yet, with close to fourbillion people expected to watch 4,200athletes from 160 countries.The award proved a fitting end to theevening – given the forthcoming Games,that are sure to set the benchmark forother nations to follow.Nick King is director of Sports Think TankBest TV Sport CommercialSponsored by EurosportWinner: O2 – O2 ‘Get up for England’Best Use of PR in a Sport CampaignSponsored by Action ImagesWinner: Betfair – Trash Your Tevez ShirtSport Brand of the YearSponsored by Pinsent MasonsWinner: Sky SportsBest Integrated SportMarketing CampaignWinner: O2 – O2 ‘Get Up for England’Sport Governing Body of the YearSponsored by The Daily TelegraphWinner: British TriathlonSport Agency of the YearSponsored by ColourationWinner: M&C Saatchi Sport& EntertainmentLifetime Achievement AwardSponsored by Monitor QuestWinner: Sir Philip Craven MBEThe Kantar Media Sport BusinessAchievement of the Year AwardWinner: The Olympic Delivery AuthorityIssue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 23
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