Sports Management Q2 2012 - Leisure Opportunities

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RESEARCHMore than 100 alternative activities were delivered alongside traditional sportsA familiar face or venue helped to break down barriers,so many programmes started in a school venue and thentransferred to a community environmentInnovative activities for disabled young peoplecent in year three which is an increaseof eight percentage points, comparedwith the national picture where therewas a one percentage point increase.These improvements in performancehighlight the potential impact of findingout what young people want andshaping delivery accordingly.Activities FrameworkThe programme also helped to facilitatethe creation of brand new sports andactivities. More than 100 alternativephysical activities were deliveredalongside traditional sports.These included adaptations of traditionalsports, which were designed toappeal to semi-sporty young people andto those who are deterred from participatingon a regular basis due to thenature of traditional sports delivery.Signposting/exit routesCSPs and deliverers worked hard todevelop strong links with establishedclubs and organisations, and to supportthe development of new exit routes.The use of external coaches (fromcommunity or club settings) in schoolenvironments was an effective toolin signposting young people and supportingtheir transition from SportUnlimited programmes into communityenvironments.A familiar face or venue helped tobreak down barriers so many programmesstarted in a school venue andthen transferred to a community environmentpart way through, promotingretention and longer term sustainability.SustainabilityComponents which helped to ensurethat projects had sustainable legacyimpacts included: partnership working;capacity building through the purchaseand transferral of equipment to clubs/exit routes; incentives to join clubs;opportunities to train as junior leadersand volunteers; and careful planning ofthe transition from the school/project tothe club setting – making it as naturaland welcoming as possible and havingstrategic objectives for long termdevelopment.In a nutshell…There is no doubt that Sport Unlimitedwas a successful programme, playing itspart contributing to legacy objectives byexceeding the ambitious targets for theretention of young people and laying thefoundations for sustained increases inparticipation.The government funding was a catalyst,which enabled a range of providersto supply relevant subsidised opportunities;Sport England and CSPs successfullymanaged the distribution of funding todeliverers; a range of partnerships wereestablished to deliver activities to specificgroups of young people; and a widerange of different and innovative activitieswere promoted.The success factors identified form partof the fundamental recipe of what willwork to engage young people and enhancetheir enjoyment of activity. See the Sport England website for the fullevaluation report: http://lei.sr?a=w5y8JABOUT THE AUTHORMaxine Gregory is a senior researchfellow at SIRC. Her key researchinterest is the monitoring andevaluation of programmes designedto increase participation in sport.She also specialises in generatinginnovative ways to conductresearch by using methods whichengage both young people andadults. Contact +44 (0)114 2255928,m.gregory@shu.ac.uk38 Read Sports Management online sportsmanagement.co.uk/digitalIssue 2 2012 © cybertrek 2012
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Page 1 and 2: SPORTSwww.sportsmanagement.co.ukMAN
Page 3 and 4: EDITOR’S LETTERPHOTO CREDIT: GETT
Page 6 and 7: LETTERSDo you have a strong opinion
Page 8 and 9: THOUGHT LEADERSINDUSTRY EXPERTS SHA
Page 10 and 11: NEWS UPDATEDerby City Council (DCC)
Page 12 and 13: NEWS UPDATESport England has made n
Page 14 and 15: NEWS UPDATEMiddlesbrough Council ha
Page 16 and 17: PEOPLENEWS AND JOBS UPDATED DAILY O
Page 18 and 19: INTERVIEWTIM HOLLINGSWORTHTHE NEWLY
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Page 32 and 33: LONDON 2012PRE-GAMESTRAINING CAMPSW
Page 34 and 35: LONDON 2012UNIVERSITY OF BATHOLYMPI
Page 36 and 37: RESEARCHWINNING WAYSHow Sport Unlim
Page 40 and 41: SPORT VOLUNTEERINGINSPIRING A NEWGE
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Page 82 and 83: DIARY DATES15 MAY 2012SAPCA’s Spo
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