Sports Management Q2 2012 - Leisure Opportunities

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SPORT VOLUNTEERINGINSPIRING A NEWGENERATION OFVOLUNTEERSAs London gears up to stage the biggest sporting show on earth,the importance of volunteers in British sport is under the spotlight.We look at some of the current programmes and opportunities inplace to engage a new influx of volunteersAccording to SkillsActive, thesector skills council for the activeleisure sector, there arearound 5.8 million volunteersoperating across the UK and sportis the largest single sector, accountingfor around 28 per cent of all volunteeringcarried out. In Sport England’s latestActive People Survey (APS) 2010/2011, itwas revealed that three million adults(3,078,900) contribute at least one hour aweek to volunteering in sport.Over the four years leading up to theLondon Olympic and Paralympic Games,UK Sport is on track to have deliveredVolleyball England is expanding itsteam of Higher Education volunteersmore than 80 major international sportingevents, giving a terrific platform toup-skill our sporting volunteer workforce.Indeed, UK Sport is now lookingfar beyond London 2012, to the 2014Commonwealth Games, 2014 Ryder Cup,2015 Rugby Union World Cup and the2017 World Athletics Championships.A large number of programmes aretargeting both young people and adults,as a way back into work or to undertakea new qualification. SkillsActive leads thedevelopment of the volunteer workforceand actively seeks ways to promote volunteeringacross the sector.The London 2012 effectManaged by SkillsActive, Personal Bestwas the London Olympic and Paralympiclegacy programme designed tooffer unemployed and disadvantagedpeople the opportunity to gain a Level1 qualification in Preparation for EventVolunteering. Launched in 2007, it harnessedthe unique motivating force ofthe London 2012 Olympic and ParalympicGames to engage socially-excludedpeople and lift their aspirations and createnew life choices. The promise wasthat every Personal Best graduate wouldbe given the opportunity to apply to becomea London 2012 Games Maker.The programme was gradually rolledout across the English regions and Scotlandwith a 10-week programme afterthe initial pilot in London in 2009. Theresults speak for themselves with 4,462people achieving a Level 1 Award in Preparationfor Event Volunteering at the endof 2010. 976 of those graduates foundemployment or have gone into furtherEngland Hockey’s teamof ‘Hockey Makers’ liesat the core of makingthe Hockey Nationinitiative a successtraining and overall they have deliveredmore than 101,000 volunteering hours.SkillsActive managed the volunteerdevelopment programme for WorldSkillsLondon 2011 on the back of the successof Personal Best. More than 300 individualsacross the six London host boroughsenrolled on the programme and deliveredaround 5,600 hours of volunteering.WorldSkills competitions, held everytwo years, sets world-class standards in45 skill categories and gave London theunique opportunity to showcase and celebratevocational skills across the UK.Glasgow was chosen as the pilot cityfor Personal Best Scotland with the overarchingaim of reducing unemploymentin the city through sport with the catalystof the London 2012 Olympic/ParalympicGames and 2014 Commonwealth Games.The pilot programme allowed 150 peopleto undertake wide-ranging employabilityactivities, a national vocational qualificationand a volunteering opportunity, toassist their progression into employmentor further training.The Personal Best pilot in Glasgowwas effective in engaging the traditionallyhard to reach long-term unemployedmale client group, with 75 per cent of theparticipants falling into the long-termunemployed category.The results exceeded all expectationswith an overall 47 per cent of graduatesentering employment (the target was40 per cent) and an impressive 85 percent now engaged in further volunteering(the target was 80 per cent). Thebiggest barrier to the Personal Bestroll out in Scotland now is how to fundthe programme.40 Read Sports Management online sportsmanagement.co.uk/digitalIssue 2 2012 © cybertrek 2012
According to Sport England’sAPS 2010/2011, three millionpeople give at least one hour aweek to volunteering in sportLondon 2012 has recruited 70,000Games Makers to volunteer during theGames and every Personal Best graduatewho applied was guaranteed an interviewto fulfil the unique commitment ofthe programme.Thousands more people will be askedto help out in a wide range of activitiesacross the UK including welcomingvisitors at airports and tourist sites; workingwith visiting teams in their trainingcamps; providing back-up for police services;running school sports and servingtea at street parties.Volunteers will be the lifeblood of London2012 and the interest in applicationsto be Games Makers was overwhelmingwith 250,000 applying – 40 per centof whom had never volunteered before.Perhaps volunteering could be London’sgreatest legacy as people of all ages, culturesand backgrounds, come togetherand thrive on the buzz of the once-in-alifetimeexperience.Volunteering could be London’s greatest legacy as peopleof all ages, cultures and backgrounds come together andthrive on the buzz of the once-in-a-lifetime experienceVolunteering in sportLooking at the national governing bodiesof Sport (NGBs) and other sportingorganisations, volunteering programmesare very much at the heart of developingclub structures and nurturing sportingtalent across the UK.The England Hockey Board (EHB) isgearing up for an incredible 12 monthswith the London 2012 Olympic Gamesjust around the corner. A nationwidecampaign, the Hockey Nation programme,has been launched with theaim of capturing the imagination of theBritish public. With events and activities,including The Big Dribble and Five WeekFrenzy between now and the Games, theEHB is also looking to recruit its biggestand best volunteer workforce, or HockeyMakers, as they will be known.“London 2012 presents hockey with thebiggest shop window you could ever wishfor,” EHB chief executive Sally Mundayexplains: “We’re rolling out the most ambitiouspublic engagement programme ofany sport to drive awareness and interestin hockey and, ultimately, to get morepeople picking up a stick. To achieve ourgoals we are going to need our biggestand best ever team of volunteers.“Our team of Hockey Makers lies atthe core of making the Hockey Nationprogramme a success. Gone are the dayswhen volunteering simply meant actingIssue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 41
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Page 3 and 4: EDITOR’S LETTERPHOTO CREDIT: GETT
Page 6 and 7: LETTERSDo you have a strong opinion
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Page 10 and 11: NEWS UPDATEDerby City Council (DCC)
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Page 18 and 19: INTERVIEWTIM HOLLINGSWORTHTHE NEWLY
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Page 36 and 37: RESEARCHWINNING WAYSHow Sport Unlim
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Page 42 and 43: SPORT VOLUNTEERINGSport volunteers
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