The 5 Arrows of Branding Strategy - Indonesia Kreatif
The 5 Arrows of Branding Strategy - Indonesia Kreatif
The 5 Arrows of Branding Strategy - Indonesia Kreatif
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Deciding <strong>The</strong> <strong>Branding</strong> <strong>Strategy</strong>• In Deciding <strong>The</strong> <strong>Branding</strong> <strong>Strategy</strong>, we needto align with Corporate <strong>Strategy</strong>, Business<strong>Strategy</strong>, Corporate Reputation, collaboratingand specifying with the organization'smission, vision and objectives.BRAND IDENTITYBRAND AWARENESSBRAND KNOWLEDGE• <strong>Branding</strong> <strong>Strategy</strong> consist <strong>of</strong>:1. Target Market2. Soul <strong>of</strong> the Brand (Brand Positioning andBrand Personality)3. Brand Identity4. Brand Communication Messages5. Brand Communication ChannelSOUL OF THE BRANDBRAND IMAGEBRAND PREFERENCEBRAND ADMIRE
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