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Kellogg; Medtronic; New YorkBlood Center; Novartis; Pfizer;Schering-Plough; and, Vertex.SAWCHUK BROWN& ASSOCIATES41 State St., Suite 500Albany, NY 12207518/462-0318www.sawchukbrown.comPamela Sawchuk Brown, Pres. & CEOSean Casey, Senior Vice PresidentSince 1979, Sawchuk BrownAssociates has provided servicesto a variety of health-relatedclients, including hospitals, managedcare organizations, physiciangroups, pharmaceutical companiesand statewide associations.Programs for healthcare clientsthat include strategic communicationsplans, integrated marketing,crisis communications, mediarelations, research, special events,public affairs and governmentrelations. The firm has worked onissues such as managed care, mentalhealth, preventive care andwellness, long-term care and publichealth issues.New clients this year includeThe Kingston Hospital,Benedictine Hospital, Center forDisability Services, St. Peter’sHospital, and expanded projectsfor MVP Health Care and the NewYork State Academy of FamilyPhysicians.Other clients have included,Adirondack Oral and MaxillofacialSurgery, Albany Medical Center,American Heart Assn., AmericanRed Cross, Bellevue Women’sHospital, Empire Blue Cross andBlue Shield, Healthcare Assn. ofNew York State, Horton MemorialHospital, Kaiser Permanente, NYSHealth Facilities Assn., NYS Dept.of Health, Pfizer, Sterling Drug,SUNY Downstate Medical Center,Trudeau Institute and others.The firm is an associate ofGolinHarris International.SCHWARTZCOMMS. INC.230 Third AvenueProspect PlaceWaltham, MA 02451781/684-0770www.schwartz-pr.comSteve Schwartz, CEO & PresidentLloyd Benson, Executive VPSchwartz Communications wasfounded in 1990 by the husbandand-wifeteam of Steve and PaulaProfiles of Healthcare & Medical PR FirmsMae Schwartz. With offices inWaltham, Mass., San Francisco,Stockholm, and a London officeopening in October, Schwartz hasmore than 210 employees.Schwartz Communications hasgarnered many honors and wasnamed three times to the Inc. 500list of the fastest-growing privatecompanies. Schwartz is one ofNorth America’s leading publicrelations agencies focused on thehigh-technology, medical device,pharmaceutical and biotechnologyindustries.The healthcare practice ofSchwartz Communications worksto generate media coverage formedical device, pharmaceutical,biotechnology and healthcare ITcompanies.The firm specializes in patientawareness campaigns, the visibilityof clinical data, publicizing criticalregulatory milestones, clinical trialrecruitment and disease awarenesscampaigns. Schwartz has beenresponsible for significant medicalcampaigns of the past decade.Clients include AtheroGenics,Panacos Pharmaceuticals, OsirisTherapeutics, Cytyc Corp.,Cyberonics, Caliper Life Sciences,West Pharmaceutical Services,Nanosphere, NxStage Medical,High Throughput Genomics, TheTrizetto Group and others.SOLOMONMCCOWN & CO.177 Milk Street, Suite 610Boston, MA 02109617/695-9555www.solomonmccown.comhsolomon@solomonmccown.comHelene Solomon, President & CEOMassachusetts is pioneeringthe route to healthcare reformwhile the nation watches.Solomon McCown & Company(SMA&C) has been a part ofthis groundbreaking effort,engaged by the MassachusettsHospital Association and mostrecently the Health Care Qualityand Cost Council ofMassachusetts, which was createdunder the state’s HealthCare Reform Law to createtransparency around hospitaland provider cost and qualityinformation.Healthcare communicationsrequires understanding the complexitiesof the space, packagingand disseminating complicatedinformation and strategicthinking to engender the trust ofdisparate, and sometimes hardto-reachaudiences.SMA&C has a proven trackrecord of helping healthcareorganizations carry out theirmission through integratedcommunications programs,including media and communityrelations, thought leadership,strategic partnerships, and whennecessary, issues management.Current clients also includeHarvard Vanguard MedicalAssociates and Atrius Health,Visiting Nurse Association ofBoston, and the InternationalSociety for Infectious Disease.SPECTRUMSCIENCE COMMS.2000 K St. N.W.Washington, DC 20006202/955-6222www.spectrumscience.comJohn Seng, Founder/PresidentKara McCollum, SeniorVP/Business DevelopmentSpectrum Science Comms. is anindependent healthcare-onlyagency. Spectrum’s servicesinclude product marketing, advocacyrelations, PA, research communications,interactive communicationsand graphic design.Spectrum conducts activities ona regional, national and internationalscale. It is a founding partnerand chair of GLOBALHealthPR,an international group of independentlyowned agencies.The agency has worked across arange of therapeutic categories,including oncology, cardiology,diabetes, dermatology, cosmeticscience, gastroenterology, pulmonology,rheumatology,women’s health, urology, developmentaldisorders and Alzheimer’sdisease.Clients include the AmericanCollege of Cardiology, AmericanDiabetes Assn., Genentech, Procter& Gamble, Kennedy KriegerInstitute, Myriad, KingPharmaceuticals and Pfizer Inc.VERSAGGI BIO-COMMUNICATIONS9 Carolyn Ct.Mill Valley, CA 94941415/806-6039www.versaggibio.comCharles Versaggi, Ph.D., PresidentVersaggi Biocommunicationsis a marketing consultancy specializingin corporate and marketingcommunications for thelife-science industry. Foundedin 1986, the S.F. Bay Area firmprovides an unequaled mix ofexpertise and resources to clarifyand communicate the mosteffective market position for itsclients, helping them to establisha solid market presence,higher profitability and maximumvaluation. The firm servesclients in every stage of development— from seed fundingthrough R&D, clinical trials,and product launch.Combining creative strategiesand tactics with a thoroughunderstanding of healthcaremarkets, the firm works closelywith business and scientificteams to make complex technologiesaccessible to key audiencesand market influencers.In addition to its own stable oftalent, the firm draws from anextraordinary creative networkthat includes market research,graphic design, video production,and Internet services.V-FLUENCEINTERACTIVE PR7770 Regents Road, #113-576San Diego, CA 92122-1937877/835-8362www.v-fluence.cominfo@v-fluence.comJay Byrne, PresidentWith 75 percent of Internetusers relying on the web forhealthcare information, it’simperative for brands andcompanies to understand howto assess and discern bothopportunities and risks in Web1.0 and Web 2.0 spaces. Enterv-Fluence Interactive PublicRelations, the Internet marketingand issues managementleader. v-Fluence’s patentpendingonline researchmethodology delivers uniqueanalytics and insights abouthow online consumers engagehealthcare brands, productsand issues, who’s behind whatthey find and how best toshape the online environmentto measurably meet clientgoals. Major brands andorganizations that care aboutconsumer perceptions choosev-Fluence. Discover our differencetoday. Visit our website:www.v-fluence.com.ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 37
Westchester Medical Group President Dr. SimeonSchwartz cuts the ribbon to mark the opening ofWMG’s new facility in Rye, New York. He is joined byRye Mayor Steve Otis, WMG’s Medical Director Dr.Barney Newman, Chief Operating Officer NancyLevesque and Port Chester Mayor Dennis Pilla.Zlokower Public Relations handled media relations forthe official ribbon cutting ceremony.VOLLMER PR808 Travis, Suite 501Houston, Texas 77002713/970-2100www.vollmerpr.comHelen Vollmer, Allen Caudle,Carolyn MayoVOLLMER provides healthcareclients with the “outside ofthe administrative suite” view ofmarketing needed to achieve theirmarketing goals and protect themselvesfrom the many risk managementissues facing hospitalstoday. Working with organizationsranging from small communityhospitals to large hospital systems,we help administrators andcommunications departmentsdevelop and execute strategiccommunication programs thatmeet their goals. With deepexpertise in issues facing hospitalstoday, we can quickly developand implement the needed communicationtools. And our inhousemedia and presentationtraining team can prepare all thekey executives to face the mostdifficult audience with confidenceand the messages necessary.In addition, with 265 years ofexperience in numerous industries,VOLLMER brings a deepexpertise in tried and true marketingand community relations techniquesthat make a natural transitionto the hospital industry helpingto promote a hospital’s keyareas of excellence or servicelines. We use our marketing experienceto help hospitals achievetheir goals specialty by specialtyProfiles of Healthcare & Medical PR Firmsas well as support the constantneed to attract the very best physiciansto their organization.VOLLMER’s experience inhealthcare services marketingincludes work for CHRISTUSHealth, DePelchin Children’sCenter, Memorial HermannHealthcare System, MethodistHealthcare System, St. Luke’sEpiscopal Hospital, TexasInstitute of Health, The Universityof Texas Health Science Centerand Texas Children’s Hospital.WEBERSHANDWICK919 Third Ave.New York, NY 10022212/445-8000www.webershandwick.comLaura Schoen, President, GlobalHealthcare PracticeWeber Shandwick’s globalteam of seasoned healthcarestrategists offers expertise inbiotechnology, pharmaceuticals,over-the-counter medications,consumer health products,medical devices, insuranceand health maintenanceorganizations, healthcare associations,health systems andhospitals.Weber Shandwick’s globalhealthcare practice consists ofhealthcare public relations professionalsin 26 offices on threecontinents, with regional hubsin New York, Baltimore,Washington, Minneapolis,Toronto, Chicago, London,Brussels, Barcelona, Paris,Geneva, Munich, Milan, andHong Kong.Key offerings include newproduct launches, sustainedawareness programs, crisismanagement, advocacy grouprelations, health policy initiatives,scientific communicationsand medical education.Clients include sanofi aventis,Boehringer Ingelheim, EliLilly, Gilead, Genentech,Merck, Pfizer, Roche, andSusan G. Komen for the Cure.WEISSCOMMPARTNERS1700 Montgomery Street, Suite 485San Francisco, CA 94111415/362-5018www.wcpglobal.comJim Weiss, President & CEODiane Weiser, Chief Operating OfficerJennifer Gottlieb, Man. Dir., NYAngela Pennington, Man. Dir., SFAmy Martini, Exec VP, Corp.Comms, &Investor Rels.WeissComm Partners is thelargest independent communicationsagency focused exclusivelyon the healthcare industryserving the corporate,investor and product communicationsneeds of leadingbiotechnology, pharmaceutical,device and diagnostic companies.Our senior professionalsspecialize in corporate andproduct PR, investor and advocacyrelations, clinical trialrecruitment, sports marketingprograms for biotech andgrassroots direct-to-patient PRprograms.The WeissComm team has abroad base of therapeuticexpertise including cardiology,CNS, dermatology, diagnostics,endocrinology, gastroenterology,infectious disease,molecular diagnostics, oncology,pain management, pediatrics,personalized medicine,respiratory, rheumatology,urology and women’s health.WeissComm provides a rarecombination of high-levelstrategy, counsel and “handson”execution for our clients.We build long-term, multifacetedrelationships that grow.Ranked among the top independentPR firms in the UnitedStates, WeissComm servesclients globally with offices inSan Francisco, New York andChicago, and in London via astrategic alliance with ResoluteCommunications.WESTSIDE PR5215 Sepulveda, Ste. 22ACulver City CA 90230310/398-5565www.westsidepr.comJames Harris, PrincipalWestside PR helps healthcaretechnology, managed care andfinancial services companiesbuild brand awareness and enternew markets. Founded in 2000,the agency has extensive experiencein marketing to physicians,hospitals, employers and consumers.We help launch newproducts in the healthcare informationsystem, managed care,employee benefits and riskmanagement sectors.Westside provides positioningstrategy, media relations,marketing communications andtrade show support. Our campaignsuse traditional and newmedia. Clients include OpusHealthcare Solutions,MidMarket Capital, EvergreenRe, Isabel Healthcare,WebTribesInc.com andMedSynergies.ZLOKOWERCOMPANY60 Madison Avenue, Suite 910New York, NY 10010212/447-9292www.zlokower.comHarry Zlokower, PresidentGail Horowitz, Vice PresidentDavid Closs, Vice PresidentZlokower Company is notedfor its excellence in healthcarepublic relations. Since 1998 wecreated media campaigns,newsletters, and brochures forGreenwich Hospital, WestchesterMedical Group, The League forthe Hard of Hearing, and TheNathaniel Witherell NursingHome, for doctors specializing inradiation oncology, ophthalmology,cosmetic surgery and brainsurgery and for GeneLink, agenetic testing service.We publicized three dimensionalconformal radiation therapyfor cancer treatment, firstcorneal implant surgery in NewYork City, innovative cosmeticsurgery new hospital buildingopenings and community supportcampaigns.Zlokower Company won amajor award for its professionalservices public relations skills. 38OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION
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