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DKC386 Park Avenue SouthNew York, NY 10016212/685-4300Sean Cassidy, PresidentRobert Leonard, Executive VPTim Sullivan, Senior VPDKC offers expertise in developingand implementing brandbuildingmarketing and public relationscampaigns for healthcareproviders, pharmaceutical companies,academic institutions andhealth-focused not-for-profitorganizations.Established in 1991, New YorkbasedDKC is one of the nation’slargest independent public relationsand marketing firms. DKC maintainsone of the highest grossing andmost well-connected providerbasedhealthcare practices in theUnited States.The firm’s experience includescampaigns on behalf of: ContinuumHealth Partners, HYTHIAMPharmaceuticals, Pfizer, MailmanSchool of Public Health atColumbia University, Ortho-McNeil, Children’s Health Fund,Saint Vincent Catholic MedicalCenters, Departments of Neuro-Oncology and Radiology at NYUMedical Center, Children’s Hospitalat Montefiore, Stony BrookUniversity Medical Center andRudolph Giuliani Trauma Center.DONLEYCOMMUNICATIONS232 Madison Avenue, Suite 802New York, NY 10016212/751-6126Newton W. Lamson, Pres. & CEOAnna Ray-Jones, VP, HealthcarePeter Cullum, VP, HealthcareDonley Communications hasover 20 years of major media andPR counseling experience in severalhealthcare areas including:employee health benefits, consumerdriven health plans, disease management,Medicare Part D, longterm care, the healthcare insuranceindustry, disability coverage, healthcare legislation analysis, the managedcare market and healthcarecosts indexes.The agency has long-standingrelationships with the healthcarenews media, trade publications, TVproducers and reporters, and academicjournals serving the medicalprofession and the pharmaceuticalProfiles of Healthcare & Medical PR Firmsindustry.Donley has provided PR strategiesto Milliman’s Care Guidelinessince 1992, proactively fieldingmedia inquiries as the Guidelinesbecame the major source of bestpractice recommendations throughthe 1990s to date. Donley has furtheradvised Milliman on messagepoints and arranged interviews withpublications like The ew YorkTimes, The Wall Street Journal,ewsweek, USA Today and theFinancial Times. It has alsoarranged special events and mediabriefings for key healthcare reportswritten by Milliman’s consultantsacross the company’s healthcarepractice.EDELMAN1500 BroadwayNew York, NY 10036212/768-0550new.york@edelman.comwww.edelman.comWith a mastery of multiple communicationschannels and expertisein building trusting relationships,Edelman has helped many of theworld’s leading organizations andbrands thrive in the business ofhealth. Our staff – more than threehundred dedicated, smart and creativeindividuals – has collaboratedwith clients to address importantglobal issues, including chronicdisease prevention, the health technologyrevolution, infectious diseasepandemics, and access tohealthcare. Edelman’s offeringincludes specialties in Rx Health,Consumer Health, Health Policy &Public Affairs, Corporate Health,Life Sciences, Health Alliances,and Health Media, as well asBioScience Communications, ourfull-service medical relations, educationand publishing company.FLEISHMAN -HILLARD200 N. Broadway St.St. Louis, MO 63102314/982-1755Fax: 314/982-8642www.fleishman.comGlobal Practice Group Leaders:Michael Rinaldo, New YorkAnne St. Peter, Kansas CityFleishman- Hillard’s healthcarepractice is one of the largest andbest-regarded in the communicationsindustry. We are passionateabout delivering solid strategicthinking, appropriate creativeapproaches, and execution that isdelivered on time, on strategy, andon budget. We work in virtuallyevery sector of the industry — forprofit and not-for-profit — representingall of the largest pharmaceuticalcompanies as well as leadinghealth foundations and institutes,patient advocacy and medicalprofessional associations, state andfederal government health initiatives,medical device manufacturers,biotech companies, leadinghospital systems and academicmedical centers, contract researchorganizations, insurance companies,and HMOs. This breadth ofexperience is invaluable to ourclients because it means we providecounsel and strategy based on solidrelationships with the key playersin the industry and our deep understandingof the nuances of the legislativeand regulatory areas andclinical research.Our healthcare team is comprisedof marketing and communicationsprofessionals, formerhealthcare journalists, healthcarepolicy experts, healthcare lawexperts, former government officials,patient recruitment specialists,and crisis communicationsspecialists who have had substantialexperience with all facets ofhealthcare communications.Fleishman- Hillard’s healthcarestaff has developed and managedpre-launch and launch communicationsfor more than 100 products inover 40 therapeutic categories. Wehave similar experience with sustainingmarketing programs fordrugs already on the market, havingrepresented more than 60 drugsspanning all of the leading therapeuticcategories. Communicationsactivities have ranged from the creationof groundbreaking publiceducation campaigns to buildingunderstanding for basic scienceadvances, from counseling on criticalcorporate issues to leading sensitivealliance-building initiativeswith third-party allies.FRENCH / WEST /VAUGHAN112 East Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.comRick French, President/CEOLauren Taylor, Executive VP, PartnerDavid Gwyn, Executive VP, PartnerJack Glasure, Chief Marketing OfficerFrench/West/Vaughan (FWV) isthe Southeast’s largest independentpublic relations, public affairs andemerging media agency, and is thenation’s 19th largest independentlyowned PR firm. Headquartered inRaleigh, N.C., the agency also hasoffices in both New York City andTampa. Founded in 1997, FWVcelebrates its 10th anniversary thisyear.FWV’s healthcare practice continuesto demonstrate exceptionalgrowth, and has ranked among thetop 20 largest private agency practicesin the United States every yearsince its inception in 2003.FWV specializes in helping itshealthcare clients increase brandawareness among key decisionmakers for their product lines andservices through targeted mediacoverage, public affairs, specialevents, trade show support, emergingmedia applications and crisiscommunications. The agency providesa full range of services tohealthcare clients including privateand clinical practices, research labs,health IT companies, laboratoryand medical device manufacturers,drug development firms and largepharmaceutical manufacturers.FWV’s present and past healthcareclients include Pfizer,GlaxoSmithKline, New HopeFertility Center, bioMérieux,Structure House, TriangleOrthopaedic Associates, A4 HealthSystems, Cardinal Health,CeNeRx,Foresight,MDeverywhere, Medcryption,Proctor & Gamble (Prilosec),Southtech, Sterling Healthcare andWakeMed.GIBBS & SOELL600 Third Avenue, 6th FloorNew York, NY 10016212/697-2600www.gibbs-soell.comCos Mallozzi, President & CEO,New YorkChrista Miller, Client ServiceManager, RaleighGibbs & Soell, one of the 10largest independent PR firms,blends strategic counsel, creativity,quality writing, and professionalmedia relations with deep industryknowledge to the daily benefit of itsclients’ businesses. The agency’sdedicated healthcare team providesclients – ranging from top-tierpharmaceutical companies, healthcareinformation technologyproviders and large CROs to devicecompanies and biotechnology startups– with real-world experiencethat spans virtually every therapeuticarea.Core services include corporate Continued on page 3028OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION