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O’Connell & GoldbergContinued from page 32Working with physicians, foundationsand hospitals, the agencyuncovers unique perspectives fromwhich to deliver client messagesand rise above the media clutter.This “What If?” approach results inout-of-the-ordinary campaigns thatgenerate attention.O’Connell & Goldberg offersclients healthcare expertise in publicityand media relations, communicationcounsel and strategy, communityrelations, special events,promotions, media training and crisiscommunication. Among itshealthcare clientele, the firm represents11 Tenet hospitals throughoutSouth Florida.O&G’s practitioners are a balancedmix of former newsreporters, individuals with specialevents expertise, writers and healthspecialists whose know-how, talentsand experience provide theplatform from which innovative,effective campaigns are created.PAINEPR19000 MacArthur Blvd., 8th FloorIrvine, CA 92612949/809-6854www.painepr.comDaryl McCullough, CEOEric Borsum, GM, Los Angeles –Healthcare Practice LeaderJustin McCarthy, Vice President,Business DevelopmentPainePR, regarded as one of thenation’s leading mid-sized firms,has a reputation for high-qualityservice, strategic brand building,and creative programming.Clients in the healthcare practiceinclude Aurora ImagingTechnology, Beckman Coulter andCardioNet.In 2007, PainePR increasedawareness for Aurora ImagingTechnology’s dedicated breast MRIsystem within the medical imaging,breast surgeon and oncology industries.Additionally, PainePR continuesto support Beckman Coulter inraising awareness of colorectal canceras a preventable disease, and theavailable screening options, includingits Hemoccult ICT product.In addition to work specificallyfor healthcare companies, PainePRhas an expertise in public educationand social marketing initiatives,leading the charge to change perceptionor activate consumer behaviorfor established brands and publicProfiles of Healthcare & Medical PR Firmsinitiatives including the CaliforniaDepartment of Public Health’sNetwork for a Healthy Californiacampaign to encourage consumersto eat more fruits and vegetablesand be physically active.PASCALECOMMUNICATIONS430 Devonshire StreetPittsburgh, PA 15213412/526-1756www.pascalecommunications.comgeorgette@pascalecommunications.comGeorgette Pascale, PresidentPascale Communications (PC)knows the healthcare PR marketplace.With combined backgroundsin medical writing, event planning,public relations and integrated marketingcampaigns, PC understandsthe intricacies of a well-run pharmaceuticalbrand.Representing a broad range ofproducts across different subspecialties,PC’s current clientsinclude: Advanced Medical Optics,SkinMedica, Iridex and ValeantPharmaceuticals, among others.According to David Kellner,Editorial Director, RefractiveEyecare for Ophthalmologists,“The PC team is simply the bestmedical public relations team Ihave encountered in 30 years.” Inaddition to their relationships withthe media, PC prides themselves ontheir competitive intelligence andhighly strategic goals.PUBLICCOMMUNICATIONS35 E. Wacker DriveChicago, IL 60601ideas@pcipr.comwww.pcipr.comDorothy Pirovano, APR, Pres.& CEORuth Mugalian, PrincipalJill Allread, APR, PrincipalPublic Communications Inc.has a diverse healthcare practiceproviding comprehensive communicationsservices to pharmaceuticaland device firms, healthcareproviders and medical associations.Two-thirds of PCI’s clientsare in healthcare; many have beenwith the firm 20 years or more.Whether announcing a kneereplacement designed for women,informing physicians about diseasemanagement guidelines, ordirecting consumers to free healthscreenings, PCI’s counselors, writersand media relations specialistsconduct strategic programsdesigned to meet each client’sgoals.The American Academy ofDermatology, the AmericanCollege of Allergy, Asthma andImmunology, Baxter Healthcareand Zimmer Inc. are among PCI’slong-term healthcare clients.PEPPERCOM470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.comSteven Cody, Managing PartnerEdward Moed, Managing PartnerPeppercom is a mid-sized communicationsagency that specializesin developing strategic andcreative PR programs for healthcarecompanies.It represents clients in medicaldevices, imaging, research anddevelopment and tort reform. Inaddition to PR campaigns, servicesinclude a positioning programto differentiate a client from itscompetitive set, a crisis managementprogram called CrisisRx,Pepper Digital, which focuses ondigital initiatives, and Pain-BasedSelling to identify the gap betweenwhat client sales forces think customersare thinking and what theyactually are, and ways to leverageexisting partnerships or developnew ones.Peppercom is ranked among thetop 20 largest independent PRfirms in the U.S. by O’Dwyer’s.Clients include Catalent PharmaSolutions and TNS Healthcare.PERRY COMMS.GROUP925 L St., #1200,Sacramento, CA 95814916/658-0144Fax: 916/658-0155www.perrycom.comKassy Perry, President/CEOCynthia Moore, EVPPerry Communications Group,Defining Tomorrow’s IssuesToday SM , is ranked among the topfirms specializing in healthcarePR by O’Dwyer’s. PerryComms. Group is an independent,full-service public relationsand public affairs firm specializingin issues management, mediarelations and coalition building.Since 1996, Kassy Perry andher award winning team havehad a profound impact on societyand their clients’ bottomline...with nationally recognizedcampaigns tackling pressingissues facing society includingMedicare, public health, housing,the environment, access toprescription medicines, cancerand mental health.Clients include: Amgen,Amylin Pharmaceuticals, Inc.,Associated Bodyworks andMassage Professionals,California Rice Commission,California State ParksFoundation, California StateSheriffs’ Association, CaliforniaSubject Matters Project,California TherapeuticCommunities, Eli Lilly and Co.,Governor’s Council on PhysicalFitness and Sports, HealthyMarriage Project of Sacramento,HearingMed, LandmarkPharmasolutions, Inc.,Molecular Biology Consultants,Pharmaceutical Research &Manufacturers of America,REACH Air Medical Services,and Schering-Plough Corp.PRX COMMS.STRATEGISTS991 West Hedding, Suite 201San Jose, CA 95126408/287-1700www.prxinc.comBrenna Bolger, Founder & CEOSteve Mangold, President & COOSince 1975, PRx has been thehealthcare industry’s prescriptionfor excellence in publicrelations and strategic marketingcommunications. For 32years, we have representedmedical research institutes,biotech and pharmaceuticalcompanies, device manufacturersand hospital systems.A full-service agency, PRxhas graphic designers and Webdevelopers to supply collateralmaterials, ads and online communications.Please seewww.first5kids.org.Clients include Guidant,Becton-Dickinson, CaliforniaMedical Association, AbbottCritical Care, Blue Cross ofCalifornia, Parkinson's Institute,AMI Hospitals, FIRST 5 SantaClara County, Children’s HealthInitiative and National DisplaySystems. PRx has been AOR forSanta Clara Valley Health &Hospital System for 29 years.PRx introduced the first hospital-gradenanodisinfectant as Continued on page 3634OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION
Profiles of Healthcare & Medical PR FirmsRosica Strategic PR developed a “valor award” for emergencymedical personnel for client Moore Medical.PRx Comms. StrategistsContinued from page 34well as the first provider ofweb-based communicationtools for hospitals, clinics, laboratoriesand practitioners.PRx also launched a clinicaldata, EMR and practice managementapplication serviceprovider for small and midsizedphysician offices.A member of InternationalPublic Relations Network, PRxhas affiliates in 30 countries,from Argentina to UAE, fromSingapore to South Africa.RACEPOINT GROUP404 Wyman St., Suite 375Waltham, MA 02451781/487-4600www.racepointgroup.comMarijean Lauzier, President & CEOLarry Weber, ChairmanRacepoint Group is a globalpublic relations agency with specialexpertise in digital mediarelations.We leverage the power of traditionaland digital media relationsto elevate premium and emerginghealth, science and technologybrands – generating world-classmedia and analyst coverage thatdirectly impacts mindshare andmarketshare. We lead in theapplication of technology to ourcraft and provide clients with alevel of research, analytics andmeasurement that is unmatchedin the public relations industry.Healthcare clients includeGenzyme, Kingfisher Healthcare,NeuroLogica and HelicosBiosciences.THE REILLY GROUP1519 West Berteau Ave.Chicago, Illinois 60613773/348-3800Fax: 773/348-3890susanreilly@thereillygroup.comSusan Reilly, PresidentThe Reilly Group is a fullservicecommunications firmspecializing in the pharmaceutical,health, food and fitnesssectors. The company providesmedia relations, product supportpublicity, FDA preparedness,issues management andcorporate image programmingand execution.The firm offers expertise inmedia relations for clinicaladvances as well as launch andpost-launch publicity support.Sister company Diamond CityMusic and Film enables thefirm to provide clients withaccess to full-service broadcastcapabilities including conceptualizationand execution ofeditorial packages and advertising.Client experience includespharmaceutical companies,biopharmaceutical companies,OTC products, diagnosticequipment, food and sports performanceproducts, at-homediagnostic tests and medicalorganizations.TRG’s experience spansacross every major diseasestate with emphasis on cardiovasculardisease, adult andpediatric oncology, infectiousdisease, women’s health, asthmaand allergies, endocrinologyand dermatology.ROSICASTRATEGIC PR95 Route 17 SouthParamus, NJ 07652201/843-5600Fax: 201/843-5680Chris Rosica, President & CEOFor more than 27 years, RosicaStrategic PR has developed PR programsand garnered media coveragefor such healthcare and medicalclients as Professional DisposablesInternational (PDI), the healthcaredivision of Nice-Pak Products, Inc.,The Rascal Company, The NationalAssociation For Home Care &Hospice, Moore Medical Corp.,Physicians for a National HealthProgram, and the NJ Dept. ofHealth and Senior Services.Serving PDI’s healthcare andcommercial divisions throughstrategic counsel and expertise,Rosica’s PR program is to educateall audiences about PDI’s pre-moistenedwipes for proper hygiene andsurface sanitation. Key influencersare infection control, medical andlong term care professionals; decision-makersin hospitals, emergencymedical services and schools,as well as consumers. Rosica garnersmedia attention by events promotinghand hygiene programs inschools, educating consumers onthe prevention of MRSA and fluand cold viruses, and keeping themedical community abreast of newdevelopments and products.Expanding PDI’s presence in thepharmaceutical category, the firmintroduced FDA-approvedCholorascrub, a product with a fastkill time and prolonged antimicrobialactivity; Sani-Hands for Kids,antimicrobial alcohol gel wipes thatreduces absenteeism in places suchas schools and day care centers andSani-Cloth Bleach Wipes that sanitizesnon-porous surfaces.Our program for the RascalCompany, renowned makers ofelectric scooters that enhancemobility, included the presentationof electric scooters to disabledAmerican veterans in Dallas, TX onMemorial Day and the donation ofscooters to the victims of theBluffton University bus crash inOhio.For Moore Medical, suppliers ofmedical, surgical and pharmaceuticalproducts, Rosica initiated theMoore Medical Valor Awards thatrecognized exceptional heroism inthe line of duty by EMS and EMTpersonnel.RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400Susan Hirsch, Global Head,Health Care, New YorkSusan Smirnoff, Global Head,Health & Wellness, New YorkNancy Glick, Executive VP & Dir.,Hlth & Nut.Affairs, Wash., DCAs one of the recognized industryleaders in providing global andregional communications servicesto pharmaceutical and biopharmaceuticalcorporations, medicaldevice companies, and relatedindustries, Ruder Finn Health Carebrings to our clients practice managerswith diverse experience insuch fields as journalism, hospitalmarketing, publishing, entertainment,government relations, publicpolicy, and patient advocacy andintegrates hands-on senior managementon all account teams.Along with extensive expertise inlaunching, promoting and brandingfirst-in-class drugs and lifesavingtreatments, Ruder Finn specializesin addressing lifestyle issues andregularly works with associationsand clients on partnerships to establishinnovative platforms and breaknew ground in communicatingbranded and non-branded information.RF also has extensive experienceexecuting communicationsprograms surrounding drug pricingand reimbursement, including issuesparticular to emerging markets.Ruder Finn’s Washington officecreates and implements strategicpublic affairs programs that influencepublic opinion, build supportfor regulatory and legislativeactions, and manage critical issues.For corporations, associations andnon-profit organizations, we utilizea range of coordinated strategies andactivities — from engaging policymakers and advocacy groups, creatingcoalitions, mounting state andnational media relations programsand targeting attention-gettingadvertising — to achieve ourclients’ policy and business objectives.Ruder Finn also has a demonstratedtrack record of conductinghigh-impact communications wellnesscampaigns for OTC medicines,skincare products, food and nutritionprograms, and products/servicesto promote exercise andweight loss. Clients includeCelgene; Forest Laboratories;Genta; Gerber; Intercultural CancerCouncil; Johnson & Johnson;36OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION
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Page 10 and 11: Kellogg; Medtronic; New YorkBlood C
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