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Profiles of Healthcare & Medical PR Firmswww.mcspr.comJoe Boyd, CEOJeff Hoyak, PresidentTo demonstrate the microscopic precision ofCleveland Clinic Hospital’s da Vinci robotic system,O’Connell & Goldberg arranged for an artist to add thesmile on a 3-inch re-creation of Leonardo da Vinci’srenowned Mona Lisa using the surgical system. Theartwork-in-progress was shown on a large screen ascardiac pioneer Dr. Walter Boyd described the rangeof motion and dexterity of the robot’s mechanicalwrists.M BOOTH &ASSOCIATES300 Park Ave. SouthNew York, NY 10010212/481-7000www.mbooth.comJoyce Yaeger, Senior VP, Directorof Healthcare PracticeDennis Tartaglia, Senior VP,Healthcare Practice Media DirectorM Booth & Associates providesPR counsel to pharmaceutical,healthcare, biotechnology,public health, provider, and biomedicalresearch institutionsand organizations.Work has included productand corporate branding programsfor Pfizer, ColumbiaUniversity Medical Center,Bristol-Myers Squibb, UnileverBestfoods, Siemens HearingInstruments,Peptor,Brookhaven NationalLaboratory, The Robert WoodJohnson Foundation, AmericanBoard of Medical Specialties,and IPRO.The firm has created communicationsprograms that includeproduct launches and positioning;media relations campaigns;reported education and awarenessprograms; crisis communications;patient/professionaleducation and influencer programsand special events to promoteproducts, issues, organizations,and ideas.MCKINNEYADVERTISING & PR1520 Penton Media Building1300 East Ninth St.Cleveland, OH 44114216/621-5133www.mckinneyad.comjcerne@mckinneyad.comJudy Cerne, President & CEOMcKinney Advertising & PublicRelations has more than 70 years ofexperience developing and implementingsuccessful public relationsprograms. The hallmark of ouragency is our proven expertise todevelop and implement comprehensivepublic relations strategies thattarget key audiences for hospitalsystems, medical/physicians groupsand health related non-profit clients.With an emphasis on results,McKinney focuses its efforts onmeeting objectives of the publicrelations program as well as clientbusiness goals by delivering theright message to the right audiencethrough the right medium. Whetherbuilding brand awareness or managingmedia relations, we ensure projectsare completed on time, withinbudget and that creative and innovativeinitiatives are continuously generated.MCS1420 State Highway 206Bedminster, NJ 07921908/234-9900MCS is an independent healthcarepublic relations and marketingcommunications agency recognizedfor its strategic focus, creativityand knowledge of issues affectingthe pharmaceutical industry.Since its founding in 1985, MCShas worked with the world’s leadingpharmaceutical and biotechnologycompanies. Our expertise inhealthcare communications allowsus to convey our clients’ perspectivesin a way that enhances credibilityand trust while providing ameasurable impact on their businessgoals.MOORECONSULTING GROUP2011 Delta BoulevardTallahassee, Florida 32303850/224-0174Fax: 850/224-9286moore-pr.comKaren Moore, CEO/President,CRPC, APRTerrie Glover Ard, Senior VicePresident, APRMoore Consulting Group hasbeen recognized as a leader inhealthcare since 1992, when itachieved international attention andstellar results for promoting innovativeresearch to help detectmelanoma cancer. Since then, theintegrated communications firm hashelped hospitals rebrand theirimage, implemented public affairsand advocacy programs forPhRMA, and represented nationaland global pharmaceutical andbiotech companies and majorhealthcare associations, includingthe Florida Academy of FamilyPhysicians, American LungAssociation and NAMI.Moore Consulting Group hasorchestrated educational outreach tovarious target audiences, includingelected officials, key influentials,provider groups and associations forhealthcare access and preventionissues. Karen Moore has testifiedbefore the U.S. House and SenateHealthcare and AppropriationsCommittees on Medicare andMedicaid. With national rankingsfrom O’Dwyers and PRWeek,Moore Consulting Group has wonmore than 320 communicationsawards for making a difference inthe healthcare industry and our trackrecord of delivering targeted strategyand cutting edge results.Moore Consulting GroupCEO Karen Moore.MWW GROUPOne Meadowlands PlazaEast Rutherford, NJ 07073201/507-9500Michael W. Kempner, Pres. & CEOMWW Group develops integratedprograms that communicate corporate,product and consumer messagesfor managed care companies,pharmaceutical and biotech organizations,hospitals, patient advocacygroups and foundations to reachkey stakeholders.The firm has expertise in conveyingkey corporate, product andconsumer messages through grassrootsand niche marketing, patienteducation, advocacy and supportprograms and branding. MWWGroup also offers corporate communications,government relations,public affairs and financial communications.Clients include MedcoHealth Solutions, Sabin GlobalHealth Institute, Oxford HealthPlans, Roche, StarkeyLaboratories, The NationalHemophilia Foundation, DiabetesCenters of America, CatholicHealth and Human Services andNatural Health Science, LLC.O’CONNELL &GOLDBERG450 North Park Road, Suite 600Hollywood, FL 33021954/964-9098www.oconnellgoldberg.comSince its inception, O’Connell &Goldberg has demonstrated expertisein healthcare communications. Continued on page 3432OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION