ODwyersOctobermagazine:Layout 1.qxd - Odwyerpr.com

nal, oncology, ophthalmology,OTC, respiratory, rheumatology andwomen's health.Our global network of healthcareexperts and specialists offers clientsinsights and experiences in scientificcommunications, clinical trialrecruitment, advocacy relations,opinion leader development, corporatereputation, regulatory affairs,product launches, disease education,reimbursement, and health policy.Clients include: BoehringerIngelheim, GlaxoSmithKline,Johnson & Johnson, MontefioreMedical Center, Novartis, Roche,Takeda, Wyeth, Cancer TreatmentCenters of America and Hospital forSpecial Surgery.L.C. WILLIAMS &ASSOCIATES150 N. Michigan Avenue, Ste. 3800Chicago, IL 60601312/565-3900Fax: 312/565-1770info@lcwa.comwww.lcwa.comKim Blazek Dahlborn, PresidentGreg Gordon, Senior VicePresident, Research and StrategyFounded in 1985, L.C. Williams& Associates (LCWA) has developedand implemented public relationsstrategies and programs fornumerous healthcare organizationsincluding work in the fields of pediatrics,neurology, oncology, dentistryand orthopedics, as well as forhospitals and insurance companies.A distinctive and specializedLCWA capability in this arena iscommunications research servicesprovided to healthcare associationsby the firm’s full-service,in-house research division.During the past year alone,LCWA has planned and conductedresearch of association members,prospective members,healthcare practitioners, healthcareexecutives and/or consumerson behalf of the AmericanAssociation of Endodontists,American Nurses Association, theAmerican Academy of PhysicalMedicine & Rehabilitation, theNational Council of State Boards ofNursing and the Society forVascular Surgery.In addition to the presentation ofcomprehensive reports detailingresearch findings, many researchassignments include the criticaldevelopment by LCWA’s publicrelations professionals of fact-basedcommunications messages and recommendationsdriven by theresearch data.Profiles of Healthcare & Medical PR FirmsLUKASZEWSKIGROUPTen Bank St., Suite 530White Plains, NY 10606914/681-0000www.e911.comJames E. Lukaszewski, ChairmanThe Lukaszewski Group guidessenior management through sensitivesituations. Jim Lukaszewskihas more than 25 years of experiencein the healthcare and medicalindustries and has advised clientsthrough a range of managementcommunication issues.These include adverse legislation/publicpolicy, animal rights,blood issues, anti-corporate activistaction and community/organizedopposition, boycotts, and confrontation.He also assists with competitivecrises, civil and criminal litigation,executive leadership development,medical waste/ environmental problems,labor negotiations,Medicare/Medicaid fraud investigations,physician attitude and perceptionproblems, privatization of hospitalfacilities, product recalls/tampering,and explosively visibleproblems.MACCABEE GROUP211 N. First St.Minneapolis, MN 55401612/337-0087Paul Maccabee, PresidentGwen Chynoweth, Vice PresidentMaccabee Group has handledhealthcare PR campaigns forHazelden Foundation, AmericanMedical Systems, CIGNABehavioral Health, MiracleEar/Amplifon, AddictionIntervention Resources, AdvancedRespiratory, Ergotron, Fleming &Co. Pharmaceuticals, Upsher-SmithLaboratories and TRIA OrthopaedicCenter. The firm, known for its specialexpertise in behavioral andmental health communications,recently employed sex expert Dr.Ruth as the spokesperson for its“Keeping Sexual Intimacy Alive”campaign for medical device companyAmerican Medical Systems,helping to integrate special events,radio/TV and newspaper interviews,and online/direct marketing to reachmen dealing with erectile dysfunction.Maccabee Group is nowpreparing PR for the 2007 nationallaunch of the book, “It’s Not OK ToBe A Cannibal: How to Keep“Ugly Betty” star America Ferrara shows off the smilethat GlaxoSmithKline insured for $10 million as part ofMarina Maher Communications’ PR launch for newAquafresh White Trays.Addiction from Eating Your FamilyAlive.”MAKOVSKY +COMPANY575 Lexington AvenueNew York, NY 10022212/508-9600www.makovsky.comgbashe@makovsky.comKen Makovsky, President & CEOGil Bashe, EVP, Health PracticeKristie Kuhl, SVP, Health PracticeFounded 28 years ago,Makovsky + Company is noted forits “power of specialized thinking,”the driving force behind an agencywidefocus on clients, products andissues requiring a high level of categoryunderstanding and professionalexperience. MakovskyHealth Practice is well regarded foroutstanding performance in “issuesmarketingcommunications” – theability to take on clinical, legal orpolicy concerns impacting brandsuccess. The measure of our success,and the reward for our passionfor client delight, has been 96 percentclient retention during the pastfour years.2007 clients include: Abbott,Alexion, B. Braun, BioTrove,Covidien, Dyax, Eisai, EmergentBioSolutions, Gene Logic, H. D.Smith, King Pharmaceuticals,Pfizer, Sepracor and Tercica.MARINA MAHERCOMMUNICATIONS830 Third AvenueNew York, NY 10022212/485-6800www.mahercomm.comMarina Maher, PresidentMegan Svensen, EVP/Hlthcr Prac. Dir.Frank Funaro, Group SVP/Hlthcr Prac.Janene Ferrara, SVP/Hlthcr Prac.Joanne Marlin, SVP/Hlthcr Prac.Shirley Stadtmueller, SVP/Hlthcr Prac.Marina Maher Comms.’healthcare practice specializes inbuilding brand relationships forover-the-counter and prescriptiondrug brands.The firm is noted for itsexpertise in marketing to womenand provides domestic and globalPR for products and servicesdesigned for their health. MMCsupports investigational, newand mature products, publicizesclinical and regulatory milestones,and develops consumerbranded education campaigns.The firm’s Media ConnectionsGroup, which includes healthspecialists, partners with accountteams to develop media strategiesto engage the press andmotivate consumer and influenceprofessional audiences. MediaConnections includes LifestyleTrends, which links clients’products and services to currenttrends, and Digital/Social Media,which develops online and viralprograms to engage target consumers.The healthcare practice is ledby EVP, Healthcare PracticeDirector Megan Svensen. Thefirm was awarded several newpieces of business in the pastyear, including Galderma’sAesthetics and Correctives division,which includes the treatmentsTri-Luma, Pliaglis andElevess, and domestic and globalprogramming for Pfizer’sinvestigational treatment foroveractive bladder and fesoterodine.ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 31