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Westchester Medical Group President Dr. SimeonSchwartz cuts the ribbon to mark the opening ofWMG’s new facility in Rye, New York. He is joined byRye Mayor Steve Otis, WMG’s Medical Director Dr.Barney Newman, Chief Operating Officer NancyLevesque and Port Chester Mayor Dennis Pilla.Zlokower Public Relations handled media relations forthe official ribbon cutting ceremony.VOLLMER PR808 Travis, Suite 501Houston, Texas 77002713/970-2100www.vollmerpr.comHelen Vollmer, Allen Caudle,Carolyn MayoVOLLMER provides healthcareclients with the “outside ofthe administrative suite” view ofmarketing needed to achieve theirmarketing goals and protect themselvesfrom the many risk managementissues facing hospitalstoday. Working with organizationsranging from small communityhospitals to large hospital systems,we help administrators andcommunications departmentsdevelop and execute strategiccommunication programs thatmeet their goals. With deepexpertise in issues facing hospitalstoday, we can quickly developand implement the needed communicationtools. And our inhousemedia and presentationtraining team can prepare all thekey executives to face the mostdifficult audience with confidenceand the messages necessary.In addition, with 265 years ofexperience in numerous industries,VOLLMER brings a deepexpertise in tried and true marketingand community relations techniquesthat make a natural transitionto the hospital industry helpingto promote a hospital’s keyareas of excellence or servicelines. We use our marketing experienceto help hospitals achievetheir goals specialty by specialtyProfiles of Healthcare & Medical PR Firmsas well as support the constantneed to attract the very best physiciansto their organization.VOLLMER’s experience inhealthcare services marketingincludes work for CHRISTUSHealth, DePelchin Children’sCenter, Memorial HermannHealthcare System, MethodistHealthcare System, St. Luke’sEpiscopal Hospital, TexasInstitute of Health, The Universityof Texas Health Science Centerand Texas Children’s Hospital.WEBERSHANDWICK919 Third Ave.New York, NY 10022212/445-8000www.webershandwick.comLaura Schoen, President, GlobalHealthcare PracticeWeber Shandwick’s globalteam of seasoned healthcarestrategists offers expertise inbiotechnology, pharmaceuticals,over-the-counter medications,consumer health products,medical devices, insuranceand health maintenanceorganizations, healthcare associations,health systems andhospitals.Weber Shandwick’s globalhealthcare practice consists ofhealthcare public relations professionalsin 26 offices on threecontinents, with regional hubsin New York, Baltimore,Washington, Minneapolis,Toronto, Chicago, London,Brussels, Barcelona, Paris,Geneva, Munich, Milan, andHong Kong.Key offerings include newproduct launches, sustainedawareness programs, crisismanagement, advocacy grouprelations, health policy initiatives,scientific communicationsand medical education.Clients include sanofi aventis,Boehringer Ingelheim, EliLilly, Gilead, Genentech,Merck, Pfizer, Roche, andSusan G. Komen for the Cure.WEISSCOMMPARTNERS1700 Montgomery Street, Suite 485San Francisco, CA 94111415/362-5018www.wcpglobal.comJim Weiss, President & CEODiane Weiser, Chief Operating OfficerJennifer Gottlieb, Man. Dir., NYAngela Pennington, Man. Dir., SFAmy Martini, Exec VP, Corp.Comms, &Investor Rels.WeissComm Partners is thelargest independent communicationsagency focused exclusivelyon the healthcare industryserving the corporate,investor and product communicationsneeds of leadingbiotechnology, pharmaceutical,device and diagnostic companies.Our senior professionalsspecialize in corporate andproduct PR, investor and advocacyrelations, clinical trialrecruitment, sports marketingprograms for biotech andgrassroots direct-to-patient PRprograms.The WeissComm team has abroad base of therapeuticexpertise including cardiology,CNS, dermatology, diagnostics,endocrinology, gastroenterology,infectious disease,molecular diagnostics, oncology,pain management, pediatrics,personalized medicine,respiratory, rheumatology,urology and women’s health.WeissComm provides a rarecombination of high-levelstrategy, counsel and “handson”execution for our clients.We build long-term, multifacetedrelationships that grow.Ranked among the top independentPR firms in the UnitedStates, WeissComm servesclients globally with offices inSan Francisco, New York andChicago, and in London via astrategic alliance with ResoluteCommunications.WESTSIDE PR5215 Sepulveda, Ste. 22ACulver City CA 90230310/398-5565www.westsidepr.comJames Harris, PrincipalWestside PR helps healthcaretechnology, managed care andfinancial services companiesbuild brand awareness and enternew markets. Founded in 2000,the agency has extensive experiencein marketing to physicians,hospitals, employers and consumers.We help launch newproducts in the healthcare informationsystem, managed care,employee benefits and riskmanagement sectors.Westside provides positioningstrategy, media relations,marketing communications andtrade show support. Our campaignsuse traditional and newmedia. Clients include OpusHealthcare Solutions,MidMarket Capital, EvergreenRe, Isabel Healthcare,WebTribesInc.com andMedSynergies.ZLOKOWERCOMPANY60 Madison Avenue, Suite 910New York, NY 10010212/447-9292www.zlokower.comHarry Zlokower, PresidentGail Horowitz, Vice PresidentDavid Closs, Vice PresidentZlokower Company is notedfor its excellence in healthcarepublic relations. Since 1998 wecreated media campaigns,newsletters, and brochures forGreenwich Hospital, WestchesterMedical Group, The League forthe Hard of Hearing, and TheNathaniel Witherell NursingHome, for doctors specializing inradiation oncology, ophthalmology,cosmetic surgery and brainsurgery and for GeneLink, agenetic testing service.We publicized three dimensionalconformal radiation therapyfor cancer treatment, firstcorneal implant surgery in NewYork City, innovative cosmeticsurgery new hospital buildingopenings and community supportcampaigns.Zlokower Company won amajor award for its professionalservices public relations skills. 38OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION