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Profiles of Healthcare & Medical PR FirmsRosica Strategic PR developed a “valor award” for emergencymedical personnel for client Moore Medical.PRx Comms. StrategistsContinued from page 34well as the first provider ofweb-based communicationtools for hospitals, clinics, laboratoriesand practitioners.PRx also launched a clinicaldata, EMR and practice managementapplication serviceprovider for small and midsizedphysician offices.A member of InternationalPublic Relations Network, PRxhas affiliates in 30 countries,from Argentina to UAE, fromSingapore to South Africa.RACEPOINT GROUP404 Wyman St., Suite 375Waltham, MA 02451781/487-4600www.racepointgroup.comMarijean Lauzier, President & CEOLarry Weber, ChairmanRacepoint Group is a globalpublic relations agency with specialexpertise in digital mediarelations.We leverage the power of traditionaland digital media relationsto elevate premium and emerginghealth, science and technologybrands – generating world-classmedia and analyst coverage thatdirectly impacts mindshare andmarketshare. We lead in theapplication of technology to ourcraft and provide clients with alevel of research, analytics andmeasurement that is unmatchedin the public relations industry.Healthcare clients includeGenzyme, Kingfisher Healthcare,NeuroLogica and HelicosBiosciences.THE REILLY GROUP1519 West Berteau Ave.Chicago, Illinois 60613773/348-3800Fax: 773/348-3890susanreilly@thereillygroup.comSusan Reilly, PresidentThe Reilly Group is a fullservicecommunications firmspecializing in the pharmaceutical,health, food and fitnesssectors. The company providesmedia relations, product supportpublicity, FDA preparedness,issues management andcorporate image programmingand execution.The firm offers expertise inmedia relations for clinicaladvances as well as launch andpost-launch publicity support.Sister company Diamond CityMusic and Film enables thefirm to provide clients withaccess to full-service broadcastcapabilities including conceptualizationand execution ofeditorial packages and advertising.Client experience includespharmaceutical companies,biopharmaceutical companies,OTC products, diagnosticequipment, food and sports performanceproducts, at-homediagnostic tests and medicalorganizations.TRG’s experience spansacross every major diseasestate with emphasis on cardiovasculardisease, adult andpediatric oncology, infectiousdisease, women’s health, asthmaand allergies, endocrinologyand dermatology.ROSICASTRATEGIC PR95 Route 17 SouthParamus, NJ 07652201/843-5600Fax: 201/843-5680Chris Rosica, President & CEOFor more than 27 years, RosicaStrategic PR has developed PR programsand garnered media coveragefor such healthcare and medicalclients as Professional DisposablesInternational (PDI), the healthcaredivision of Nice-Pak Products, Inc.,The Rascal Company, The NationalAssociation For Home Care &Hospice, Moore Medical Corp.,Physicians for a National HealthProgram, and the NJ Dept. ofHealth and Senior Services.Serving PDI’s healthcare andcommercial divisions throughstrategic counsel and expertise,Rosica’s PR program is to educateall audiences about PDI’s pre-moistenedwipes for proper hygiene andsurface sanitation. Key influencersare infection control, medical andlong term care professionals; decision-makersin hospitals, emergencymedical services and schools,as well as consumers. Rosica garnersmedia attention by events promotinghand hygiene programs inschools, educating consumers onthe prevention of MRSA and fluand cold viruses, and keeping themedical community abreast of newdevelopments and products.Expanding PDI’s presence in thepharmaceutical category, the firmintroduced FDA-approvedCholorascrub, a product with a fastkill time and prolonged antimicrobialactivity; Sani-Hands for Kids,antimicrobial alcohol gel wipes thatreduces absenteeism in places suchas schools and day care centers andSani-Cloth Bleach Wipes that sanitizesnon-porous surfaces.Our program for the RascalCompany, renowned makers ofelectric scooters that enhancemobility, included the presentationof electric scooters to disabledAmerican veterans in Dallas, TX onMemorial Day and the donation ofscooters to the victims of theBluffton University bus crash inOhio.For Moore Medical, suppliers ofmedical, surgical and pharmaceuticalproducts, Rosica initiated theMoore Medical Valor Awards thatrecognized exceptional heroism inthe line of duty by EMS and EMTpersonnel.RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400Susan Hirsch, Global Head,Health Care, New YorkSusan Smirnoff, Global Head,Health & Wellness, New YorkNancy Glick, Executive VP & Dir.,Hlth & Nut.Affairs, Wash., DCAs one of the recognized industryleaders in providing global andregional communications servicesto pharmaceutical and biopharmaceuticalcorporations, medicaldevice companies, and relatedindustries, Ruder Finn Health Carebrings to our clients practice managerswith diverse experience insuch fields as journalism, hospitalmarketing, publishing, entertainment,government relations, publicpolicy, and patient advocacy andintegrates hands-on senior managementon all account teams.Along with extensive expertise inlaunching, promoting and brandingfirst-in-class drugs and lifesavingtreatments, Ruder Finn specializesin addressing lifestyle issues andregularly works with associationsand clients on partnerships to establishinnovative platforms and breaknew ground in communicatingbranded and non-branded information.RF also has extensive experienceexecuting communicationsprograms surrounding drug pricingand reimbursement, including issuesparticular to emerging markets.Ruder Finn’s Washington officecreates and implements strategicpublic affairs programs that influencepublic opinion, build supportfor regulatory and legislativeactions, and manage critical issues.For corporations, associations andnon-profit organizations, we utilizea range of coordinated strategies andactivities — from engaging policymakers and advocacy groups, creatingcoalitions, mounting state andnational media relations programsand targeting attention-gettingadvertising — to achieve ourclients’ policy and business objectives.Ruder Finn also has a demonstratedtrack record of conductinghigh-impact communications wellnesscampaigns for OTC medicines,skincare products, food and nutritionprograms, and products/servicesto promote exercise andweight loss. Clients includeCelgene; Forest Laboratories;Genta; Gerber; Intercultural CancerCouncil; Johnson & Johnson;36OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION