An evaluation of the Safe Drive Stay Alive road safety presentation ...

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2ContentsExecutive summary .......................................................................... 4Acknowledgements ........................................................................... 71. Introduction ............................................................................ 81.1 Young drivers ................................................................... 81.2 Road safety education ....................................................... 81.3 Safe Drive Stay Alive ......................................................... 91.4 SDSA impact .................................................................... 101.4.1 Analysis .............................................................. 101.5 SDSA effectiveness ........................................................... 111.4.1 Theory of Planned Behaviour ................................. 111.4.2 Analysis .............................................................. 122. Methodology ............................................................................ 132.1 SDSA impact .................................................................... 132.1.1 Qualitative methodology ....................................... 132.1.2 Quantitative methodology ..................................... 132.2 SDSA effectiveness ........................................................... 163. Results of SDSA impact ......................................................... 183.1 Qualitative analysis ........................................................... 183.1.1 Students‟ appraisal of SDSA .................................. 183.1.2 Teachers‟ appraisal of SDSA .................................. 183.1.3 Core messages taken from the event ...................... 193.1.4 Elements that worked well..................................... 203.1.5 The context of safe driving .................................... 223.1.6 What this means in relation to the SDSA ................. 243.1.7 Expectations of the SDSA (pre-event)..................... 243.1.8 Initial reactions (post-event) ................................. 253.1.9 Evaluation of individual elements of the SDSA ......... 263.1.10 Overview of timing, structure & flow of the event ... 35
33.2 Quantitative analysis ......................................................... 363.2.1 Sample status ...................................................... 363.2.2 Event evaluation .................................................. 383.2.3 Reaction to event ................................................. 403.2.4 Suggested improvements ...................................... 444. Results of SDSA effectiveness ............................................... 454.1 Intentions ........................................................................ 454.2 Attitudes .......................................................................... 464.3 Subjective Norm ............................................................... 474.4 Perceived behavioural control ............................................. 484.5 Seatbelts ......................................................................... 495. Conclusions ............................................................................. 515.1 SDSA impact .................................................................... 515.2 SDSA effectiveness ........................................................... 515.3 General conclusions .......................................................... 556. References ............................................................................... 567. Appendix.................................................................................. 58A. T.P.B./Seatbelt questionnaire items ........................................... 58B. Summary data for TPB/Seatbelt items ....................................... 59C. TPB statistics .......................................................................... 61D. Seatbelt statistics .................................................................... 62E. Discussion Guide – Student ...................................................... 63F. Discussion Guide – Teacher ...................................................... 67G. Pre-post intervention questionnaire ........................................... 71H. Five month follow-up questionnaire ........................................... 82This report has been prepared for Transport for London. The viewsexpressed are those of the author(s) and not necessarily those ofTransport for London.
Page 4 and 5: 4Executive SummaryThe Safe Drive St
Page 6: 6deteriorated to such a degree that
Page 9 and 10: 9(2004) have noted that despite the
Page 11 and 12: 11Quantitative research:Self-report
Page 13 and 14: 132. Methodology2.1 SDSA impact2.1.
Page 15 and 16: 15Removing Non Attendees & Matching
Page 17 and 18: 17presentation. Follow-up questionn
Page 19 and 20: 19“I was dreading it - thinking o
Page 21 and 22: 21Respectful (adult to adult) inter
Page 23 and 24: 23the mechanics of driving (changin
Page 25 and 26: 25the event itself, all thought tha
Page 27 and 28: 27different elements with a view to
Page 29 and 30: 29London Road Safety UnitThis secti
Page 31 and 32: 31reconstruction in the Havering ar
Page 33 and 34: 33a memorable testimony. Students w
Page 35 and 36: 35This further emphasises how impor
Page 37 and 38: 3710% of students plan to share the
Page 39 and 40: 39Q31. Spontaneous Recall of most i
Page 41 and 42: 41ContentStudents were most positiv
Page 43 and 44: 43Q28. Response to SDSA event /Q29
Page 45 and 46: 454. Results of SDSA effectivenessD
Page 47 and 48: Mean score (Max: 7)47in the survey,
Page 49 and 50: Mean score (Max: 7)49scale from 1 t
Page 51 and 52: 515. Conclusions5.1 SDSA impactOver
Page 53 and 54:
53behavioural control had disappear
Page 55 and 56:
555.3 General conclusionThe results
Page 57 and 58:
57Roberts, I., Kwan, I., & the Coch
Page 59 and 60:
59Appendix B: Summary data for TPB/
Page 61 and 62:
61Appendix C: TPB statistics (match
Page 63 and 64:
63Appendix E: Discussion guide - st
Page 65 and 66:
65How would they describe the tone
Page 67 and 68:
67Appendix F: Discussion Guide - te
Page 69 and 70:
69What do they think of the way the
Page 71 and 72:
71Appendix G: Pre-post test questio
Page 73 and 74:
73My partner/girlfriend/boyfriend
Page 75 and 76:
7514.Have you ever driven or ridden
Page 77 and 78:
7720.When you’ve learned to drive
Page 79 and 80:
7923b.Was anyone hurt/injured in th
Page 81 and 82:
8129.• To which of the following
Page 83 and 84:
832.After I pass my driving test I
Page 85 and 86:
8511.Imagine you have passed your t
Page 87 and 88:
8716.Have you ever driven or ridden
Page 89 and 90:
89(53)21.To what extent do you agre
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9127.Does your family own a car, va
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