An evaluation of the Safe Drive Stay Alive road safety presentation ...

27different elements with a view to understanding how each part might have affectedattitudes and perceptions of the Safe Drive, Stay Alive event.The DJThe section of the show featuring the local radio DJ was widely appreciated fordelivering a light-hearted, fun element to the show. This was particularly pleasing tothe students who had been anticipating a dry, lecture style presentation. Studentsand teachers alike also felt that the concept of raising students‟ spirits before hittingthem with the dramatic facts, images and descriptions was an effective way tocommand attention.“The way that they brought on the radio man at the beginning, it got everyone’sattention.”This said, the majority of teachers and students felt that the DJ section was too longand the DJ perhaps went a bit too far in mocking certain students. It was alsodeemed by some to take students on too much of a rollercoaster journey ofemotions.“It was quite shocking because at the beginning everyone was really happy and thenat the end everyone was really upset.”Overall the DJ section was felt to be worthwhile for inclusion to help engage studentsbut if the SDSA event is to be repeated in future years it is recommended that thissection be reviewed and perhaps shortened and toned down slightly to preventstudents from becoming overly excitable. It would also be recommended to ensure amore gradual transition to the next speaker, both in terms of lightness of tone andlevel of dynamism.The Kanye West Music VideoSeveral students remarked that they had not previously been aware that this musicvideo to „Through the Wire‟ was based on Kanye West‟s experience of a near fatal carcollision. As a popular artist amongst this audience, featuring this music videoduring the show helped to make the event feel relevant to students of this age.However, this part of the show followed the DJ‟s section in which students became