Sotheby's International Realty® Identity Standards ... - the Members

Sotheby’s International Realty ®Identity Standards ManualSotheby’s International Realty Affiliates LLC January 2011

ContentsSection 13 IntroductionSection 25 The Sotheby’s International Realty ®Trademarks6 UsingThe Sotheby’s International Realty ®NameWithYour Business Name6 Legal Disclaimers8 UsingThe Sotheby’s International Realty ®Name InText9 Uses OnThe Internet13 ColorSection 314 The Sotheby’s International Realty ®Affiliate Logo Lock-up andNRT Logo16 Your Affiliate Logo Lock-up16 NRT Logo17 Online Usage18 Your Company’s Icon19 Minimum Size And Clear SpaceFor Affiliate Logo Lock-up19 Minimum Size And Clear SpaceFor NRT Logo20 Misuse Of Affiliate Logo Lock-up21 Misuse Of NRT Logo

CONTENTSSection 422 Signage23 AffiliateYard Signs24 Optional AffiliateYard Signs25 NRTYard Signs25 Optional NRTYard Signs26 Riders27 Approved Standard Riders28 Affiliate Open House Signs28 NRT Open House Signs29 Commercial Panels29 Development Signs30 Building Signs30 NRT Building Signs31 Affiliate Building SignsSection 532 Stationery33 Affiliate Letterhead35 NRT Letterhead36 Affiliate Envelope37 NRT Envelope38 Affiliate Business Cards41 NRT Business Cards43 Name BadgesSection 644 Advertising45 Affiliate Display And Classified Ads46 NRT Display And Classified AdsSection 747 ApprovedVendors AndContact Information

1. INTRODUCTIONWELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THECORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLEASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE ANDDIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THESOTHEBY’S INTERNATIONAL REALTY ® LOGO, AS WELL AS HOW TO APPLY THEBRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALSUSED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURETHAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTYAFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.

2.THESOTHEBY’S INTERNATIONAL REALTY ®TRADEMARKSOUR TRADEMARKS ARE AMONG OUR MOST IMPORTANT ASSETS. THEY REPRESENTOUR COMPANY AND OUR BRAND TO THE WORLD. AS SUCH, CORRECT ANDCONSISTENT USE IS CRITICAL TO MAINTAINING THE PRESTIGIOUS REPUTATIONASSOCIATED WITH THE SOTHEBY’S INTERNATIONAL REALTY ®BRAND. THISSECTION DESCRIBES THE CORRECT USE OF OUR TRADEMARKS. TAKE CARE TOFOLLOW THIS GUIDE CAREFULLY TO ENSURE PROPER USE IN ALL APPLICATIONS.

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSUsing The Sotheby’sInternational Realty ® NameProper use of the Sotheby’s International Realty®name is vital to our success as a brand. The name“Sotheby’s” may never be used in place of the name“Sotheby International Realty®” as these are twoseparate brands . The name “Sotheby’s” refers to theSotheby’s auction house and may only be used indirect reference to the Sotheby’s Auction House.Using The Sotheby’sInternational Realty ® NameWith Your Business NameWhen you become a Sotheby’s International Realty ®affiliate,your business will operate under a businessname or “DBA” (which stands for “doing businessas”) that combines your business name and theSotheby’s International Realty ® name.For example:Smythe & Jones Sotheby’s International RealtyYou may not abbreviate the Sotheby’s InternationalRealty ® name. Your approved company name appearsin your franchise agreement. It should provide clearidentity, and should never cause confusion withother offices or firms,or refer to a geographic areaor imply a national scope. Also, you should not takeany actions or use any business name that denotes anybrand segmentation of the marks or categorizationbased upon luxury, quality, preeminence or similarcategorization.For example, National Real Estate, Colorado Realtyor United States Real Estate Associates would beinappropriate and confusing when used as yourcompany name along with Sotheby’s InternationalRealty.Note: Exceptions to these restrictions may bemade on a case by case basis, when a company,prior to affiliation, has used this type of nameand has built considerable brand equity in itslocal market. This does not apply to namechanges and newly formed brokerages(startups). When referring to your business name in text,you should consult the specific guidelines providedin this Identity Manual. For example, when referringto your business name in text, you should not use theregistered trademark symbol (®).The Sotheby’s International Realty ® name, with yourtrade name, should always be written out completely.e.g. Smythe & Jones Sotheby’s International Realty.NRT OfficesOffices owned and operated by NRT do business asSotheby’s International Realty. Notwithstanding thegeneral prohibition on the use of geographic areasto identify your office, NRT may add a geographiclocation plus the word “brokerage” as a suffix whenappropriate,e.g.,Sotheby’s International RealtyGreenwich Brokerage.Legal DisclaimersAffiliates-Minimum Required DisclaimersEvery piece of printed literature given directly toconsumers (i.e., brochures, postcards), excludingstationery, business cards, promotionaladvertisements, listing ads and classified ads, mustcontain the following legal disclaimer, set inapproximately 6-point type using Gill Sans typeface:Sotheby’s International Realty and the Sotheby’sInternational Realty logo are registered (or unregistered)service marks used with permission. Each Office IsIndependently Owned And Operated.For stationery, business cards, promotionaladvertisements, listing ads, classified ads and allsignage, the following Minimum RequiredDisclaimer must be used by all affiliates:Each Office is Independently Owned and Operated.If a piece such as a flyer, door hanger or postcard is tobe distributed to consumers, precede the previouslymentioned legal disclaimers with:If your property is listed with a real estate broker, pleasedisregard. It is not our intention to solicit the offerings ofother real estate brokers.We are happy to work with themand cooperate fully.Every piece of broadcast communication, e.g. radio(other than 10 second advertisements),TVcommercials and locally producedTV shows, used byaffiliates must contain:(Your DBA Name) Sotheby’s International Realty. EachOffice Is Independently Owned And Operated. Sotheby’sInternational Realty ® is a registered trademark.6

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSNRT-Minimum Required DisclaimersEvery piece of printed literature given directly toconsumers (i.e., brochures, postcards), excludingstationery, business cards, promotionaladvertisements, listing ads and classified ads, mustcontain the following legal disclaimer, set inapproximately 6-point type using Gill Sans typeface:Sotheby’s International Realty and the Sotheby’sInternational Realty logo are registered (or unregistered)service marks used with permission. Operated by Sotheby’sInternational Realty, Inc.For all signage, the following Minimum RequiredDisclaimer must be used by NRT Offices:Operated by Sotheby’s International Realty, Inc.For stationery, business cards and promotionaladvertisements, the following Minimum RequiredDisclaimer must be used by NRT offices:Operated by Sotheby’s International Realty, Inc..NRT offices should use the following for printedliterature, promotional ads, and listing ads:Sotheby’s International Realty and the Sotheby’sInternational Realty logo are registered (or unregistered)service marks used with permission. Operated by Sotheby’sInternational Realty, Inc.If a piece such as a flyer, door hanger or postcard is tobe distributed to consumers, precede the previouslymentioned legal disclaimers with:If your property is listed with a real estate broker, pleasedisregard. It is not our intention to solicit the offerings ofother real estate brokers.We are happy to work with themand cooperate fully.NRT offices should use the following for every pieceof broadcast communication e.g. radio (other than 10second advertisements),TV commercials and locallyproducedTV shows used by affiliates must contain:Operated by Sotheby’s International Realty, Inc. Sotheby’sInternational Realty ® is a registered trademark.7

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSThe use of the Sotheby’s International Realty ® nameor logo is not permitted on checks or purchaseorders without the appropriate Minimum RequiredDisclaimer. Also, remember that for all uses ofthe Sotheby’s International Realty ® name or logo, youmust comply with all of the guidelines set forth inthis Identity Manual.Please refer to page 12 for Minimum RequiredDisclaimers on Internet usages.Using The Sotheby’sInternational Realty ®Name In TextWhen referencing the Sotheby’s International Realty ®brand name separately from your business, thename must always be accompanied by the ® symbol.Alternatively, you may use the ® symbol on the firstuse on a piece and then italicize the brand name insubsequent references.You may not refer to thebrand as “Sotheby’s” alone or attach “InternationalRealty” to any other name. You should notabbreviate the words “Sotheby’s InternationalRealty” or our corporate name Sotheby’sInternational Realty Affiliates LLC.When referring to Sotheby’s International RealtyAffiliates LLC or your business name in text, do notuse the registered trademark symbol (®) next toSotheby’s International Realty or italicize thosewords. The Sotheby’s International Realty ® name, withyour trade name, must be written out completely.Do not use the registered symbol when usingyour business name. i.e., Smythe & Jones Sotheby’sInternational Realty, or for NRT, Sotheby’sInternational Realty.Correct uses of our name in text:Our tradition makes the Sotheby’s InternationalRealty ® brand a quintessential real estate brand.Smythe & Jones Sotheby’s International Realty operatesoffices in Ridgewood, New Jersey.Sotheby’s International RealtyAffiliates LLC maintainsits international headquarters in Parsippany, NewJersey.Incorrect uses of our name in text:Do not use “Sotheby’s” alonee.g.We affiliated with Sotheby’s in 2010Do not use the brand name as a noune.g. Sotheby’s International Realty ® has offices inover 40 states.Do not abbreviate Sotheby’s International Realtye.g. Smythe & Jones SIRDo not use the ® symbol in your business namee.g. Smythe & Jones Sotheby’s International Realty ®Do not abbreviate your business namee.g. SJ Sotheby’s International RealtyWhen referencing sothebysrealty.com, it shouldalways appear in lower case bold with no spaces,and without any “www.” prefix, as demonstratedhere:We invite you to visit sothebysrealty.com, wherewe bring the luxury real estate market to your home.NOTE: Failure to use a registered trademark inthe correct manner may lead to the loss of itsstatus as a protected mark.Therefore, carefulconsideration must be taken to ensure that ourtrademarks are used correctly in allapplications.NRTNote: Offices owned and operated by NRT shouldalways ensure that any use of the Sotheby’sInternational Realty ® name as a noun is used in a contextthat clearly identifies the offices as being owned andoperated by Sotheby’s International Realty, Inc. orNRT. Additional precautions should be taken in anymaterial or communication that includes areference to the Sotheby’s International Realty ® brandor Sotheby’s International Realty Affiliates LLC.For example, in the proper context, NRT may write:Sotheby’s International Realty has more than 75 salesassociates in Beverly Hills.8

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSYou will be provided with a proprietary Logo Lock-upconsisting of the Sotheby’s International Realty ® Logoand a unique type treatment for your business name.Existing logos or type treatment may not be used.Please refer to Section 3 of this Identity Manual fordetails about the proper use of the Logo Lock-up.The Sotheby’s International Realty ® Logo is thecore element in the Sotheby’s International Realty ®Affiliate Logo Lock-up. While it appears to berendered in a commercially available typeface, it isa specially created illustration that should not bere-created. When you become a member of theSotheby’s International Realty ® network, you arelegally obligated to adhere to the exact and correctuse of our trademarks.Many common items such as stationery, yard signs andpersonal promotion literature can only be purchasedwith company-specific, imprinted information. Whenutilizing brochures or pre-printed presentationmaterials that do not have company-specific imprintedinformation, you must use the die-cut business cardholder for insertion of a business card (when available)to ensure that your company name is displayed in thematerials. Depending on the item, the MinimumRequired Disclaimers (see page 6) must always appearin upper and lower case Gill Sans type style eachtime your company name appears in conjunction withthe Sotheby’s International Realty ® name or any mark.Uses On The InternetWhen creating a website for your company and offices,you must follow our corporate name and trademarkguidelines. Additionally, compliance with this identitymanual and the website compliance checklist isrequired.This section uses a fictional company in Parsippany,NJ (“Smythe & Jones Sotheby’s InternationalRealty”), a fictional Sales Associate (Jane Smith) and afictional Internet Service Provider (“ISProv”) toillustrate how all these guidelines apply on the Web.Establishing Web AddressesWhen referring to the “address” of a Web site, we areidentifying its domain name. In order to connect aparticular domain name to your Web site, you mustfirst register that name, pay a registration fee, andprovide certain administrative and technical contactinformation. See http://www.internic.net/regist.html for acomplete list of accredited registrars. If you areestablishing a Web address for a company or office site,and intend to use the Sotheby’s International Realty ®brand name in that address, you must follow thefollowing guidelines:You may ONLY have ONE authorized andapproved registered domain name and web sitelinked to our public internet site. You mustsubmit that web site address tocompliance@sothebysrealty.com BEFOREregistering it with an accredited registrar.Your domain may ONLY contain your approvedcompany name or an abbreviation of yourapproved company name (with or withoutSotheby’s International Realty or anabbreviation of the brand), for example:smythejones.comsmythejonessir.comsmythejonessothebysrealty.comsmythejones-sothebysrealty.comsjsir.comThe abbreviations of the Sotheby’s InternationalRealty® name set forth above are the only approvedabbreviations. The dashes appearing in the examplesare not required. These permitted abbreviations areacceptable in the context of a domain name only, NOTin the content of a Web site. All other references tothe brand name must always spell out the Sotheby’sInternational Realty ® name correctly, and must use thefully-approved company name (i.e., Smythe & JonesSotheby’s International Realty).9

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSYou may NOT register any domain name underany circumstances that uses the name“Sotheby’s” alone. For example, these domainnames are NOT acceptable:smythejonessothebys.comsjsothebys.comYou may NOT register any domain name thatcontains a geographic identifier, unless you areadding the geographic identifiers to anotherwise permitted domain name. Forexample, these domain names are NOTacceptable:sothebysrealtynewyork.comsirnewyork.comThese examples are acceptable:smythejonessirnewyork.comsjsothebysrealtynewyork.comsmythejonesnewyork.comIn addition to your approved domain name, you maysubmit to our dedicated e-mail address,compliance@sothebysrealty.com, a list of“defensive” domain names for approval that includevariations and misspellings of your proposed domainname that will prevent third parties from registeringthem. You must bear the cost and expense ofregistering and maintaining these sites.Sales Associate Web AddressesYour sales associates, employees and representativesare not permitted to register any domain names thatcontain the words "Sotheby's", Sotheby's InternationalRealty, or any image or language confusingly similar tothese words or any abbreviation, acronym, phoneticvariation or visual variation of the same.Note: You are responsible for ensuring that alldomain names used by your sales associatescomply with this Identity Standards Manual.Upon our request, you must promptly transfer,abandon or redirect any unauthorizedregistration at your expense.It is important to avoid confusion between Sotheby’sInternational Realty Affiliates LLC and its franchiseesand sales associates, and to distinguish the Sotheby’sInternational Realty® brand from other real estatebrands. This means that in your domain name, youshould never separate the Sotheby’s InternationalRealty® brand name from the rest of your address byplacing it between two dots or between two slashes.Unacceptable addresses might include:www.sothebysinternationalrealty.smythejones.comwww.smythejones.com/sothebysinternationalrealtyInformation AccuracyYou are solely responsible for the information andother content that you choose to make available onyour Web site, sothebysrealty.com or on anyother Web site or online service. Accordingly, youshould carefully consider what information andother content is permissible to be reproduced anddisplayed in accordance with applicable trademark,copyright, patent and other laws. In addition, youmust adhere to all restrictions (including Sotheby’sInternational Realty ® system restrictions and applicablelocal laws) governing the accuracy and presentationof advertising and the promotion of your businesson the Internet and through all other online services.Refer to Section 3 for guidelines on the use of theSotheby’s International Realty ® Affiliate Logo Lock-upon the Internet.Avoiding Confusion10

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSBrand Usage GuidelinesIn addition to following corporate guidelines in creatingyour Web address, you must also represent theSotheby’s International Realty ® brand correctly in theactual content of your site. All of the rules regardingthe use of the Sotheby’s International Realty ® nameshould be applied to your Web site.Mandatory DisclaimersOffice, company and individual Web sites must containdisclaimers on every page. Disclaimers are mostoften found at the bottom of the page.Each page of your Web site should include the following:Sotheby’s International Realty ® is a registered trademarklicensed to Sotheby’s International Realty Affiliates LLC.Each Office Is Independently Owned And Operated.NRT offices should use thefollowing disclaimer:Sotheby’s International Realty ® is a registered trademarklicensed to Sotheby’s International Realty Affiliates LLC.Operated by Sotheby’s International Realty, Inc.Online AdvertisingAny Web presence is considered online advertising.This means that your content is subject to manyregulations and should be carefully considered beforebeing made public.You are solely responsible for the information andother content that you make available anywhere onthe Web. This includes sothebysrealty.com andyour own business Web site. Make sure you complywith the following:As discussed at length earlier in this section, your sitemust use the Sotheby’s International Realty ® markscorrectly and consistently.Make sure you have permission to reproduce anddisplay content (as well as any artwork and graphicimages), in accordance with applicable trademark,copyright, patent and other laws.Content should always compliment the overall lookand feel of the Sotheby’s International Realy ® brand,using aesthetics presented on sothebysrealty.com as aguide.Follow all regulations governing the accuracy andpresentation of advertising and the promotion ofyour business on the Web. This includes local lawsand, for company and office sites, be sure to followthe restrictions of Sotheby’s International RealtyAffiliates LLC.As a Sotheby’s International Realty ® franchisee, you mayrequest a link from sothebysrealty.com to yourcompany or office Web site. Sotheby’s InternationalRealty Affiliates LLC reserves the right to disapproveand deny access to any franchisee whose Web sitecontains content which violates this Identity Manual orotherwise threatens to damage the Sotheby’sInternational Realty ® service mark.11

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSSubmittal for ApprovalAt the time you begin business as a Sotheby’sInternational Realty® office, your properties,offices, and sales associates will appear onsothebysrealty.com. There will however not be anylinks from sothebysrealty.com to your local website until you complete the compliance reviewprocess as outlined below.1. A compliance review checklist and htmltemplates are provided during the transitionprocess to assist in the compliance process.* Both documents maybe found onmembers.sothebysrealty.com2. Affiliate should review the compliance checklistand templates and make appropriate changes totheir local web site3. Once the checklist items are completed, a linkto the web site, and the contact information forany further communications should be emailed tocompliance@sothebysrealty.com.4. The Sotheby’s International Realty ® complianceteam will review the site and provide feedback onany additional changes via email.5. Once all the remaining changes are made, thesite should be resubmitted for final approval.6. Once final approval is given by the complianceteam, the affiliate local web site will be linkedbeginning the next business day.Please note any subsequent re-launch or major siteredesigns should be submit via the process notedabove.Sales Associate Web AddressesSales associates web sites will not be linked tosothebysrealty.com. These sites do not need to besubmitted to the Sotheby’s International Realty®compliance team, but should be reviewed by themanaging broker.NOTE: The affiliate is responsible forensuring that all sites associated with his orher office comply with legal and trademarkregulations as well as our Identity StandardsManual. If these sites do not meet ourbranding and approval standards (set forthabove),we reserve the rights to take appropriatecorrective actions, which may include delinkingyour approved company site fromsothebysrealty.com. Sales Associatewebsites are not allowed on brandmagazines, brochures and stationery items.Email SignaturesEmail is a primary form of communication forSotheby’s International Realty ® affiliates. Therefore,consistent representation for our identity isimportant. The purpose of the email signature is toprovide easy access to contact information foryour customers, as well as important informationregarding confidentiality. Below a sample emailaddress which is aligned with our brand’s marketingdirection has been provided. This should be used as aguideline to determine a standard setup for yourcompany. Establishing a consistent format is the bestway to ensure compliant email signatures are beingused by staff and sales associates.A recommended email signature content and formatis shown here:Jonathan SmytheSales AssociateSmythe & Jones Sotheby's International Realty123 Street Address, Suite 1700 | Anytown ST 10000t 212.555.1234 | f 212.555.4321 | c 917.555.1234jonathan.smythe@smythjonessir.comsmythejonessothebysrealty.comNotice of confidentiality: This transmission containsinformation that may be confidential and thatmay also be proprietary; unless you are the intendedrecipient of the message (or authorized to receive itfor the intended recipient), you may not copy, forward,or otherwise u se it, or disclose its contents toanyone else. If you have received this transmissionin error, please notify us immediately and delete itfrom your system.12

3. THE SOTHEBY’S INTERNATIONAL REALTY ® AFFILIATE LOGO LOCK-UPLogo Lock-UpYour Sotheby’s International Realty ® Logo Lock-upwill be either a 1-line, 2-line or 3-line versiondepending on the length of your DBA. Once this isdetermined, a Logo Lock-up will be created foryou. You must always use this version of the Sotheby’sInternational Realty ® Logo Lock-up in either itshorizontal or vertical configuration. Your AffiliateLogo Lock-up will be a custom-designedillustration. You may never attempt to alter,replicate or create your own version.Visually, a 50/50 size relationship must be maintainedbetween the Sotheby’s International Realty ® Logoand your company’s DBA. You must never alter thisrelationship. If your existing company logo containsan icon that has regional equity, it may be incorporatedinto your Sotheby’s International Realty ® AffiliateLogo Lock-up in approved or accepted applications(see page 20).1-line DBAThe length of the DBA must never be longer thanthe word “Sotheby’s” in the Sotheby’s InternationalRealty ® Logo. The cap-height of the letters in theDBA can never exceed the cap-height of the word“Sotheby’s” in the Sotheby’s International Realty ® Logo.2-line DBAThe length of the DBA must never be longer thanthe word “Sotheby’s” in the Sotheby’s InternationalRealty ® Logo. The measurement from the top of thecap-height of the first word to the baseline ofthe second must never exceed the height measuredfrom the cap-height of the word “Sotheby’s” to thebaseline of the words “International Realty” in theSotheby’s International Realty ® Logo.1 “S”unitOne-line Horizontal DBA Affiliate Logo Lock-upOne-line Vertical DBA Affiliate Logo Lock-up1 heightunit1 length unitSmythe1 length unit1 “S”unitSmythe& JonesTwo-line Horizontal DBA Affiliate Logo Lock-up1 “S”unit1/2 “S”unit1/2 “S”unit1 length unit1 length unit1 length unit1 length unitSmythe& Jones1 “S”unit1 heightunit1 heightunit1 heightunitTwo-line Vertical DBA Affiliate Logo Lock-up15

3. THE SOTHEBY’S INTERNATIONAL REALTY ® AFFILIATE LOGO LOCK-UPOnline UsageThe Logo Lock-up must be used correctly andconsistently in the online space to maintain the premiumquality standards established by this Identity Manual.The Sotheby’s International Realty ® Logo must remainproportional for online applications.When presented online, the Sotheby’s InternationalRealty ® Logo should never be smaller than 40 pixelshigh from the endpoints of the center rule.In order to maintain the integrity of the Sotheby’sInternational Realty ® Logo, a minimum amount of clearspace should surround the logo on Web sites or otheronline usage. The minimum amount of clear spacethat should surround the logo should be greater thanor equal to the dimension of the verticallowercase “s” in the Sotheby’s International Realty ®Logo.Smythe& JonesOnline Affiliate Logo Lock-up Minimum SizeOnline Minimum SizeSmythe& Jones40 pixelsOnline Surrounding Clear Space40 pixelsOnline Surrounding Clear SpaceSmythe& Jones17

3. THE SOTHEBY’S INTERNATIONAL REALTY ® AFFILIATE LOGO LOCK-UPMisuse Of Affiliate LogoSmythe& JonesSmythe& JonesSmythe& JonesDo not change the font for the DBASmythe& JonesDo not change the scale of theLogo elementsDo not use the DBA without theSotheby’s International Realty ® LogoSmythe& JonesDo not add anything to the LogoDo not delete the ruleSmythe& JonesDo not rotate the LogoSmythe& JonesDo not rearrange the Logo elementsSmythe& JonesSmythe& JonesDo not change the Logo colorSmythe& JonesDo not scale the LogodisproportionatelyDo not reverse Logoelements separately20

3. THE SOTHEBY’S INTERNATIONAL REALTY ® NRT LOGOMisuse Of NRT LogoDo not alter the font sizes Do not change the Logo colors Do not change the Logo colorDo not switch the Logo components Do not add anything to the Logo Do not rotate the LogoDo not scale the Logodisproportionately21

4. SIGNAGEMUCH OF THE SUCCESS OF OUR FRANCHISE SYSTEM LIES IN THE EFFORTS OFSOTHEBY’S INTERNATIONAL REALTY® AFFILIATES TO BE GOOD STEWARDSOF THE BRAND AND TO PRESENT THE SOTHEBY’S INTERNATIONAL REALTYMARKS AS REQUIRED UNDER THE FRANCHISE AGREEMENT. FIRST IMPRESSIONSARE CRITICAL AND LESS IS ALWAYS MORE WITH OUR BRAND’S SIGNAGE.SIGNAGE REPRESENTS THE FIRST POINT OF CONTACT FOR MANY OF YOURCUSTOMERS, THEREFORE THE DESIGN OF YOUR SIGNAGE AND ITSCONSISTENT REPRODUCTION IS ESSENTIAL.Signage must be ordered from a Sotheby’s International Realty ® approved vendor. For a list ofapproved vendors, see Section 7.

4. SIGNAGEAffiliate Yard SignsThe standard affiliate yard sign consists of a squareblue panel with white type and square corners.The size of the overall sign is 24" wide by 24" tall(an area of 4 square feet).The diagram shown here demonstrates the correctproportions and sizes for all yard sign design elements.The Minimum Required Disclaimer (see page 6)must appear on the yard sign as shown.Smythe& JonesDBALogo Lock-upPhone NumberFont: Gill Sans RegularWeb AddressFont: Gill Sans RegularDisclaimerFont: Gill Sans Regular800.123.4567smythejonessothebysrealty.comEach Office Is Independently Owned And OperatedTwo-line DBA Affiliate Logo Lock-upSmythe& JonesGuidelines• Team names and sales associate’s personal Web sites arenot permitted on yard signs.• Personal designations are not permitted on yardsigns unless proper documentation is provided tosupport this request.• The “www” prefix is eliminated from all web addresseson sign panels.• Area codes are mandatory on all signage.• All yard signs that are produced through our preferred signvendors are approved by the corporate marketing office.For ordinances or developments that require special signage, youwill need to supply your sign provider with the proper documentationfrom the ordinance/development stating the specifications and requirements.Your sign provider and they will route the request to the corporatemarketing office for their decision on an approval.800.123.4567smythejonessothebysrealty.comEach Office Is Independently Owned And OperatedTwo-line DBA Affiliate Logo Lock-up with Icon23

4. SIGNAGEOptional Affiliate Yard SignsOptional yard signs have been developed incorporatingagent names into the signage. The size of the overallsign is 24" wide by 30" tall (an area of 5 square feet)to allow for the addition of names. They allow foreither one or two agent names and contact numbers,with and without icons.The Minimum Required Disclaimer (see page 6) mustappear on the yard sign as shown.Smythe& JonesDBALogo Lock-upPhone NumbersFont: Gill Sans RegularAgent NamesFont: MinionWeb AddressFont: Gill Sans RegularDisclaimerFont: Gill Sans RegularJames Williamson523.456.7880smythejonessir.com 800.123.4567Each Office Is Independently Owned And OperatedOne Agent and Two-line DBA Affiliate Logo Lock-upOptional Affiliate Yard SignsDBALogo Lock-upPhone NumbersFont: Gill Sans RegularAgent NamesFont: MinionWeb AddressFont: Gill Sans RegularDisclaimerFont: Gill Sans RegularSmythe& JonesDianne Eschman800.954.5541Neil Lyon800.954.5505smythejonessir.com 800.123.4567Each Office Is Independently Owned And Operated.Two Agents and Two-line DBA Affiliate Logo Lock-up24

4. SIGNAGENRT Yard SignsPhone NumberFont: Gill Sans RegularWeb AddressFont: Gill Sans RegularDisclaimerFont: Gill Sans Regular800.123.4567sothebysrealty.comOwned And Operated By NRT LLCNRT Yard SignOptional NRT Yard SignsPhone NumbersFont: Gill Sans RegularAgent NamesFont: MinionWeb AddressFont: Gill Sans RegularDisclaimerFont: Gill Sans RegularJames Williamson523.456.7880sothebysrealty.com 800.123.4567Owned And Operated By NRT LLCNRT Optional One Agent Sign25

4. SIGNAGEAffiliate and NRT RidersMessage riders can be used on the top or bottom ofthe yard sign. Copy for all one line riders is centered,both vertically and horizontally within the "allowableprintable area" which is a 1.5" border from the edge,on all four sides of the rider. Copy for all two lineriders follows the same specifications, except within a1” border on all 4 sides. This allows for the messageto maximize the allowable printable area to scale. Thefonts are never allowed to be stretched, distorted ormanipulated in any way. All riders are six inch- highpanels. The standard rider is 24 inches wide.Twelve-inch and 36-inch riders are also available fromour approved vendors. The rider width must matchthe yard sign width.6.00"24.00"Smythe& JonesTop-of-Sign RidersTop-of-sign riders are always Sotheby’s InternationalRealty ® blue with type reversing to white. Theseshould always refer to an action being taken onbehalf of the sale of the property. Standard signsare available for commonly used riders (i.e., Sold,Under Contract).Bottom-of-Sign RidersBottom-of-sign riders are always Sotheby’s InternationalRealty ® Blue with type reversing to white. Theseshould always refer to an agent, phone numberor feature of the house.6.00"800.123.4567smythejonessothebysrealty.comEach Office Is Independently Owned And Operated24.00"Jonathan Smythe000.000.0000Both lines are128 pointGill SansGuidelines• Team names and sales associate’s personal Websites are not permitted on riders.• Personal designations are not permitted on riders.• The “www” prefix is eliminated from all webaddresses on riders.• Area codes are mandatory on all riders.• All riders that are produced through our preferredsign vendors are approved by the corporatemarketing office.Note: To obtain a rider that is not on our approved list,you must consult with your sign provider and they willreceive approval from the corporate marketing office.26

4. SIGNAGEApproved Standard Riders24-Hour Recorded Information(2 line rider due to length of text)__ AcresAcreageAcresAntiqueArrow (pointing left or right)Bay ViewBeach AccessBeachfrontBy Appointment OnlyCommercialCommercial LotCondominiumCooperativeCottageEcoFriendlyExclusiveFor LeaseFor RentFor SaleGuest HouseHome WarrantyHorse PropertyInvestmentLake AccessLandLEED/GREENLot For SaleMountain HomeNational SeashoreNew Homes (in arrow)New PriceOceanfrontOpen House (in arrow)Open SundayOpen Sunday # to #(1 or 2 line rider, both approved)Pond FrontPoolPool/SpaPrice ReducedPropertyAddress.com(Example: 42CottageLane.com)RenovatedSale PendingShown by AppointmentSingle FamilySoldSub-dividableSummer Rental6.00"6.00"6.00"6.00"6.00"Swimming PoolText:__To:__TownhouseUnder ContractViewVineyardWaterfrontWaterviewWinery24.00"Top-of-Sign Rider – Single WordFont: Gill Sans Bold | All uppercase fonts24.00"Top-of-Sign Rider – Multiple WordsFont: Gill Sans Bold | All uppercase fonts24.00"Rider – One LineFont: Gill Sans Bold | All uppercase fonts24.00"MOUNTAIN HOMERider – One LineFont: Gill Sans Bold | All uppercase fonts24.00"Jonathan Smythe000.000.0000Both lines are128 pointGill SansBottom-of-Sign Rider – Two LinesFirst LineFont: Gill Sans Regular | Upper/lower case fontsSecond LineFont: Gill Sans Regular | Upper/lower case fonts27

4. SIGNAGEAffiliate Open House SignsThe affiliate open house sign is similar to the standardyard sign. The diagram at right illustrates the correctdesign elements for the open house sign. Otherpre-approved variations may be available through ourapproved vendors and with approval from theCoporate Marketing office.The Minimum Required Disclaimer (seepage 6) must appear on the open house sign.The open house sign is also available as arider (see page 31).DBALogo Lock-upOpen HouseFont: Gill Sans BoldDisclaimerFont: Gill Sans RegularSmythe& JonesOPEN HOUSEEach Office Is Independently Owned And Operated24 x 24 Affiliate Open House SignNRT Open House SignsThe Minimum Required Disclaimer (see page 7) mustappear on the open house sign.The open house sign is also available as arider (see page 31).Open House:Font: Gill Sans BoldDisclaimer:Font: Gill Sans RegularO P E N H O U S EOwned And Operated By NRT LLC24 x 24 NRT Open House Sign28

4. SIGNAGECommercial Signs• We offer 36” x 36”, 48” x 36” and 48” x 48” panels.• Panels are printed on 8 mil Corx or Aluminum.• Approved Logo Lockup must be used.• Gil Sans Regular must be used for any text• Any deviations from approved sizes requirecorporate approval.36”36”Smythe& Jones800.123.4567smythejonessothebysrealty.comEach Office Is Independently Owned And OperatedCommercial Panel 36” x 36”Development Signs• We offer a variety of templates which are availablethrough our approved vendors.• Size specifications are determined per request andapproved by corporate.36”Smythe& Jones48”Jonathon Smythe800.123.4567sjsothebysrealty.com 000.000.000Each Office Is Independently Owned And OperatedCommercial Panel 36” x 48”29

4. SIGNAGEBuilding SignsHorizontal and vertical format signs have been designedto provide maximum flexibility for a variety ofapplication requirements. Your building or city mayhave specific requirements for the size, color orshape of your exterior sign. If you are not subject toa local restriction, your exterior sign must beSotheby’s International Realty ® blue with whitelettering (see page 14). We recommend that youconsult with one of our approved vendors toexplore your options. Additionally our ExteriorGuidelines Manual should be used to ensure this signmeets all compliance criteria in the event a localvendor is used. Please note – the use of a localsignage vendor is approved for exterior signage only.All other signage must be ordered from an approvedvendor as outlined in your franchise agreement.Specific measurements are not given because the sizeof the sign you will require will vary dependingon your location, the size of your office and localzoning requirements. The designs are based ona gridsystem, which can be enlarged proportionallyto suityour specific needs. Any deviation from these IdentityStandards due to local rules (as described on page 4)to the configuration of your exterior signage (e.g. anirregular shaped awning) must be approved inadvance.Note: No slogans, telephone numbers, marks or otherwords may appear on the building sign. Any variationsfrom these specifications must be submitted toSotheby’s International Realty Affiliates LLC forapproval.Required DisclaimerThe Minimum Required Disclaimer (see page 6) mustappear on the building sign, in Gill Sans upper andlower case in white as shown.NRT Building SignsBuilding signs contain two pieces of information – theSotheby’s International Realty ® Logo and the MinimumRequired Disclaimer. By using one of the preferredsigns, you ensure the Logo is being correctly displayed.Owned And Operated By NRT LLCHorizontal: Long FormatOwned And Operated By NRT LLCSquare30

Each Office Is Independently Owned And OperatedEach Office Is Independently Owned And Operated4. SIGNAGEAffiliate Building SignsBuilding signs must always contain two pieces ofinformation – the approved Sotheby’s InternationalRealty ® affiliate Logo Lock-up and the MinimumRequired Disclaimer.You must use the Logo Lock-up we provide to youwhich maintains a 50/50 visual relationship betweenthe Sotheby’s International Realty ® Logo and theaffiliate name.Smythe& JonesEach Office Is Independently Owned And OperatedSquareSmythe& JonesEach Office Is Independently Owned And OperatedSquare with IconSmythe& JonesHorizontal: Long FormatSmythe& JonesHorizontal: Long Format with Icon31

5. STATIONERYTHE DESIGN OF OUR STATIONERY REFLECTS THE SOPHISTICATED IMAGEOF OUR BRAND.SPECIFIC PAPER AND PRINTING GUIDELINES AREPROVIDED AND MUST BE FOLLOWED CAREFULLY TO ENSURECONSISTENCY AND QUALITY REPRODUCTION.Approved vendors must be used for all stationery. See Section 7.

5. STATIONERYAffiliate LetterheadOur letterhead design continues the sophisticationestablished for our stationery system.Size8.5" x 11"2.5"1.5" 2.75"Smythe& JonesFirst Name Last NameProfessional Title100 Street NameTown Name ST 00000t 555.555.5555f 555.555.5555smythejonessothebysrealty.com.845"June 14, 2004PaperCrane’s Crest, 100% Cotton Pearl White Wove, 28#with a Sotheby’s International Realty ® watermark.Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:InkLetterhead can only be printed in Sotheby’sInternational Realty ® Blue and Text Gray with theSotheby’s International Realty ® Logo printed inSotheby’s International Realty ® Blue. Complete colorspecifications can be found on page 14.The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesJJ/vcDesignExhibits are shown with and without an icon as well aswith a multiple office letterhead layout option. TheMinimum Required Disclaimer (see page 6) must bepositioned at the bottom of the letterhead, aligned leftwith the vertical rule, in 6.5 pt. Gill Sans, upper andlower case.0.25"LetterheadEach Office Is Independently Owned And OperatedSymbols such as the Realtor symbol, are permitted atthe bottom of the letterhead, .25" from the bottomand no taller than .25".TypographyFor typography specifications, see page 8.2.5"1.25" 3"Smythe& JonesFirst Name Last NameProfessional Title100 Street NameTown Name ST 00000t 555.555.5555f 555.555.5555smythejonessothebysrealty.com.845"Team names and sales associate personal Web sitesare not permitted on any stationery elements.June 14, 2004Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesJJ/vcRiverside • Allentown • Covington • Newland • Lambert • Scottsville0.25"Each Office Is Independently Owned And OperatedMultiple Office Letterhead33

5. STATIONERYAffiliate LetterheadDBALogo Lock-upColor: Sotheby’s International Realty ® BlueNameFont: Gill Sans BoldSize: 8.5Leading: 10.5Color: Sotheby’s International Realty ® BlueTitle and AddressFont: MinionSize: 9Leading: 10.5Color: Sotheby’s International Realty ® Text GrayTelephone DesignationsFont: MinionSize: 9Leading: 10.5Color: Sotheby’s International Realty ® Text Gray2.5"1.5" 2.75"Smythe& JonesJune 14, 2004Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesFirst Name Last NameProfessional Title100 Street NameTown Name ST 00000t 555.555.5555f 555.555.5555smythejonessothebysrealty.com.845"Telephone NumeralsFont: MinionSize: 8.5Leading: 10.5Color: Sotheby’s International Realty ® Text GrayWeb site/Email AddressFont: Gill Sans RegularSize:8 (7.5 pt if email address comes to within.25 inches from edges of sheet)Leading: 10.5Color: Sotheby’s International Realty ® Text Gray0.25"JJ/vcEach Office Is Independently Owned And OperatedAffiliate LetterheadMinimum Required DisclaimerFont: Gill Sans RegularSize: 6.5Color: Sotheby’s International Realty ® Text Gray34

5. STATIONERYNRT LetterheadSize8.5" x 11"PaperCrane’s Crest, 100% Cotton Pearl White Wove, 28#InkLetterhead can only be printed in Sotheby’s InternationalRealty ® Blue and Text Gray with the Sotheby’sInternational Realty ® Logo printed in Sotheby’sInternational Realty ® Blue. Complete colorspecifications can be found on page 14.DesignThe Minimum Required Disclaimer (see page 7) mustbe positioned at the bottom of the letterhead, alignedleft with the vertical rule, in 6.5 pt. Gill Sans, upperand lower case.Symbols and awards, such as the Realtor symbol, arepermitted at the bottom of the letterhead, .25" fromthe bottom and no taller than .25".TypographyFor typography specifications, see page 8.2.5"0.25"1.5" 2.75"NRT LetterheadFirstNameLast NameProfessional TitleSotheby’s International Realty, Inc.123 Street NameTown Name, State 00000t 555.555.5555f 555.555.5555sothebysrealty.comJune 14, 2004Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesJJ/vcOperated by Sotheby’s International Realty, Inc..845"35

5. STATIONERYAffiliate Envelope0.625"SizeNo. 10 – 9.5" x 4.125"PaperCrane’s Crest, 100% Cotton Pearl White Wove, 28#InkEnvelopes can only be printed in Sotheby’s InternationalRealty ® Blue and Text Gray, with the Sotheby’sInternational Realty ® Logo printed in Sotheby’sInternational Realty ® Blue. Complete colorspecifications can be found on page 14.DesignShown here is the only approved envelope design.Affiliate icons can also be used as demonstrated onthe right.DBALogo Lock-upReturn AddressFont: MinionSize: 8.5Leading: 10Color: Sotheby’s International Realty ® GrayNumeralsFont: MinionSize: 8Leading: 10Color: Sotheby’s International Realty ® GrayMinimum Required DisclaimerFont: Gill Sans RegularSize: 6Color: Sotheby’s International Realty ® Gray0.25"0.25"Smythe& JonesAffiliate Envelope0.625"Smythe& JonesAffiliate Envelope with Icon0.25"100 Street Name Town Name ST 000000.25"Each Office Is Independently Owned And OperatedAffiliate Envelope Back36

5. STATIONERYNRT Envelope0.625"SizeNo. 10 – 9.5" x 4.125"0.25"PaperCrane’s Crest, 100% Cotton Pearl White Wove, 28#InkEnvelopes can only be printed in Sotheby’s InternationalRealty ® Blue and Text Gray, with the Sotheby’sInternational Realty ® Logo printed in Sotheby’sInternational Realty ® Blue. Complete colorspecifications can be found on page 14.NRT EnvelopeDesignShown here is the only approved envelope design.Return Address:Font: MinionSize: 8.5Leading: 10Color: Sotheby’s International Realty ® GrayMinimum Required Disclaimer:Font: Gill Sans RegularSize: 6Color: Sotheby’s International Realty ® Gray0.25"123 Street Name Town Name, State 000000.25"Operated by Sotheby’s International Realty, Inc.NRT Envelope Back37

5. STATIONERYAffiliate Business CardsYour business card reflects who you are and thecompany you represent. Flexibility has been provided inbusiness card design to accommodate varying needs,including multiple contact numbers and address lines,and photos.Size3.5" x 2.125"PaperDomtar Solutions, 100# Cover in Soft WhiteInkBusiness cards can only be printed in Sotheby’sInternational Realty ® Blue, Sotheby’s International Realty ®Text Gray with Sotheby’s International Realty ® LogoLock-up reversing to white. For complete colorspecifications, see page 14.Front-of-Card DesignThe design on the front of the card remains thesame regardless of which back-of-card design youchoose. Affiliate icons may not be included onthe back of the card.Marks, symbols and individual awards may not be includedon business cards.Smythe& JonesAffiliate Business Card (Front)Smythe& JonesAffiliate Business Card with Icon (Front)DBALogo Lock-up Color:Reversed out of Sotheby’s International Realty ® Blue38

5. STATIONERYAffiliate Business Cards (cont’d.)Back-of-Card OptionsTwo options provide flexibility to customize the backof your card to suit your own needs.The back ofyour card can simply have your name, address, phonenumbers, Sotheby’s International Realty ® approvedemail address(personal email addresses are notallowed) and Sotheby’s International Realty approvedweb address, and may include a personal photo. If youchoose to include a photograph, you may do so asdemonstrated below. You may only use black ink foryour photo as no color photography is allowed.For specific style guidelines for your photograph, seepage 45.Marks, symbols and individual awards may not beincluded on business cards..1875"First Name, Last NameFont: Gill Sans BoldSize: 9.5Leading: 11Color: Sotheby’s International Realty ® BlueProfessional TitleFont: Minion1.8255"Size: 9.5Leading: 11Color: Sotheby’s International Realty ® Text GraySecondary TitleFont: MinionSize: 9.50.12"Leading: 11Color: Sotheby’s International Realty ® Text GrayCompany NameFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty ® Text GrayAddress and NumeralsFont: Minion.1875"Size: 9Leading: 11Color: Sotheby’s International Realty ® Text GrayEmail Address and Web Site.954"Font: MinionSize: 7.5Leading: 11Color: Sotheby’s International Realty ® Text GrayMinimum Required Disclaimer.8635"Font: Gill Sans RegularSize: 4Leading: 9Color: Sotheby’s International Realty ® Text Gray 0.12"First Name Last NameProfessional TitleSecondary TitleSmythe & JonesSotheby’s International Realty123 Street Name, Town ST 00000t 555.555.5555 f 555.555.5555c 555.555.5555 h 555.555.5555first.lastname@smythejonessir.comsmythejonessir.comEach Office Is Independently Owned And OperatedAffiliate Business Card (Back).1875" .763" .25"3.5"First Name Last NameProfessional TitleSecondary TitleSmythe & JonesSotheby’s International Realty123 Street NameTown Name, ST 00000t 555.555.5555 f 555.555.5555c 555.555.5555 h 555.555.5555first.lastname@smythejonessir.comsmythejonessir.comEach Office IsIndependently Owned And OperatedAffiliate Business Card (Back)39

5. STATIONERYNRT Business CardsSize3.5" x 2"PaperDomtar Solutions, 100# Cover in Soft WhiteInkBusiness cards can only be printed in Sotheby’sInternational Realty ® Blue, Sotheby’s InternationalRealty ® Text Gray with Sotheby’s InternationalRealty ® Logo reversing to white. For complete colorspecifications, see page 14.NRT Business Card (Front)Front-of-Card DesignThe design on the front of the card remains the sameregardless of which back-of-card design you choose.Marks, symbols and individual awards may not beincluded on business cards.Back-of-Card DesignThe back of your card can have your name,address, phone numbers, Sotheby’s InternationalRealty email address, web address and theSotheby’s International Realty ® Logo.First Name, Last NameFont: Gill Sans BoldSize: 9Leading: 11Color: Sotheby’s International Realty ® BlueProfessional TitleFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty ® Text GrayAddressFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty ® Text Gray.1875"0.12"3.5"First Name Last NameProfessional Title123 Street Name Town Name, ST 00000t 555.555.5555 f 555.555.555 c 555.555.555t 555.555.5555 f 555.555.555 c 555.555.555first.lastname@sothebysrealty.comcompanyname.sothebysrealty.comOperated by Sotheby's International Realty, Inc.NRT Business Card (Back)2"Business CFirst NameGill Sans B7.5 ptSecondaryMinion8.5 ptAddress InMinion8.5 ptPhone InfoMinion8 pt.Web Info:Gill Sans7.5 pt.LegalGill Sans4 pt.NumeralsFont: MinionSize: 9Leading: 11Color: Sotheby’s International Realty ® Text GrayEmail Address and Web SiteFont: Gill Sans RegularSize:8 (7 pt if email address comes to within .25 inchesfrom edges of card)Leading: 11Color: Sotheby’s International Realty ® Text GrayMinimum Required DisclaimerFont: Gill Sans RegularSize: 4Leading: 9Color: Sotheby’s International Realty ® Text Gray40

5. STATIONERYPhotography GuidelinesCourtesy and professionalism are what you want toproject when you hand someone a business card.Therefore, your photograph, should you choose touse one, must represent you in the best mannerpossible. We have developed these guidelines to helpmaintain a consistent, contemporary look for allbusiness card photographs. Take this guide to yourphotographer and ask them to follow this styleexactly as prescribed.A close-up head and shoulders shot is the onlyacceptable image. To ensure the professionalism theSotheby’s International Realty ® brand requires,photos of other people, animals, buildings, automobiles,slogans, graphics or anything other than YOU isnot allowed.Your picture will be an important business tooland should reflect your professional image as amember of one of the most prestigious real estateorganizations in the world.Photos are intended for use on business cards,internet and postcards. Sales Associate photoscannot be used on property brochures and it ishighly recommended that sales associate photosare not used on listing advertisements.Acceptable PhotographsUnacceptable PhotographsDo not includeobjects in thephotographDo not use casualphotographsImagery StyleProvide this style guideline to your photographer.Background should be a solid dark gray or white.Cropping is tight, centering on the face.Focus is on the eyes; any visible background must beout of focus.High-contrast black and white prints must be used.No color photographs are allowed.Format is an elongated square.Subject should look directly into the camera. Noprofiles allowed.Do not useoverstyled photosDo not use colorphotographyDo not photographpets or animalsDo not show morethan one salesassociate in a photo41

5. STATIONERYName BadgesBadges are a useful communication tool. Substrate isdetermined by the individual supplier. Always use aSotheby’s International Realty ® approved vendor. SeeSection 7.Name badges, for both Affiliates and NRT offices,should always contain a personal name and your logolock-ups. No Minimum Required Disclaimer isrequired.Reversed out of Sotheby’s International Realty ® BlueSmythe& JonesNicole SimonesSales AssociateReversed out of Sotheby’s International Realty ® Bluehorizontal optionEngraved on Satin Gold FinishEngraved on Satin Silver Finish43

6. ADVERTISINGCONSISTENT USAGE OF THE SOTHEBY’S INTERNATIONAL REALTY ® AFFILIATELOGO LOCK-UP AND OTHER MARKS IN OUR CLASSIFIED ADS IS CRITICAL TOOUR MUTUAL SUCCESS.44

© MMVII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc.An Equal Opportunity Company. Equal Housing Opportunity. Each Offi c e Is Independently Owned And Operated, Except Offices Owned And Operated By NRT Incorporated.© MMVII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc.An Equal Opportunity Company. Equal Housing Opportunity. Each Offi c e Is Independently Owned And Operated, Except Offices Owned And Operated By NRT Incorporated.6. ADVERTISINGAffiliate Display AndClassified AdsListing Ad: ColorThese exhibits are intended to show a few examplesof advertising templates and are not intended to showspecific design requirements. Take care to ensurethat the Sotheby’s International Realty ® Affiliate LogoLock-up is always used consistently.Listing ads must contain the Minimum RequiredDisclaimer (see page 6).You may use your company icon on advertisingmaterials that present listings or information foryour company alone. However, icons are notpermitted on materials for co-operative advertisingprograms that feature multiple affiliates.Team names and sales associate personal Webaddresses are not permitted on any brand magazinesand/or the cooperative advertising program.Classified AdListing Ad: Black and WhiteEvery home is a masterpiece.Smythe& JonesIntroducing Hopefull Farmsin Hope, NJ28 acre estate located in tranquil Hope,New Jersey close to I-80, local airports andis about 90 minutes to New York CityContact: Susan Jones, Broker Associate123.456.789susan@smythejonessir.com• Exceptional 8,800 square foot home• 5 bedrooms, 4 lavatories• Exquisite landscape with koi ponds• 6,000 square feet equestrian center• Luxurious amenities• 3 car garageOffered at $1,599,000.00Smythe& JonesEvery home is a masterpiece.Introducing Hopefull Farmsin Hope, NJ28 acre estate located in tranquil Hope,New Jersey close to I-80, local airports andis about 90 minutes to New York CityContact: Susan Jones, Broker Associate123.456.789susan@smythejonessir.com• Exceptional 8,800 square foot home• 5 bedrooms, 4 lavatories• Exquisite landscape with koi ponds• 6,000 square feet equestrian center• Luxurious amenities• 3 car garageOffered at $1,599,000.00Smythe& Jones45

6. ADVERTISINGNRT Display AndClassified AdsListing Ad: ColorListing ads must contain the Minimum RequiredDisclaimer (see page 7).Classified AdListing Ad: Black and WhiteEvery home is a masterpiece.Stunning Soda CreekContemporary in Denver, COStunning “organic contemporary” home situatedon over eight private and serene acres.Bold architectural features blend sacred geometrywith light, space and nature. 30 minutesfrom Denver with miles of shared trailsfor hiking, cross country skiing or horse backriding. Conveniently located minutes fromI-70 makes this home easy to access from skiareas, airport and cultural destinations.Offered at $1,599,000.00Contact:Susan JonesBroker Associate123.456.789susan@smythejonessir.com© MMVII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensedtrademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Equal Housing Opportunity.Each Office Is Independently Owned And Operated, Except Offices Owned And Operated By NRT Incorporated.46

7. APPROVEDVENDORS AND CONTACT INFORMATIONTHE USE OF APPROVED VENDORS ENSURES THAT YOUR SIGNS AND STATIONERYWILL ALWAYS COMPLY WITH THE GUIDELINES IN THIS MANUAL. OUR VENDORSMAINTAIN THE HIGHEST LEVEL OF QUALITY AND CONSISTENCY, ANDUNDERSTAND THE IMPORTANCE OF PRESENTING THE SOTHEBY’SINTERNATIONAL REALTY ® BRAND CORRECTLY IN ALL APPLICATIONS.The current approved vendors that must be used are listed on our Members’ Web site atmembers.sothebysrealty.com.

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) servicemarks used with permission. Each Office Is Independently Owned And Operated.