Sotheby's International Realty® Identity Standards ... - the Members

5. STATIONERYPhotography GuidelinesCourtesy and professionalism are what you want toproject when you hand someone a business card.Therefore, your photograph, should you choose touse one, must represent you in the best mannerpossible. We have developed these guidelines to helpmaintain a consistent, contemporary look for allbusiness card photographs. Take this guide to yourphotographer and ask them to follow this styleexactly as prescribed.A close-up head and shoulders shot is the onlyacceptable image. To ensure the professionalism theSotheby’s International Realty ® brand requires,photos of other people, animals, buildings, automobiles,slogans, graphics or anything other than YOU isnot allowed.Your picture will be an important business tooland should reflect your professional image as amember of one of the most prestigious real estateorganizations in the world.Photos are intended for use on business cards,internet and postcards. Sales Associate photoscannot be used on property brochures and it ishighly recommended that sales associate photosare not used on listing advertisements.Acceptable PhotographsUnacceptable PhotographsDo not includeobjects in thephotographDo not use casualphotographsImagery StyleProvide this style guideline to your photographer.Background should be a solid dark gray or white.Cropping is tight, centering on the face.Focus is on the eyes; any visible background must beout of focus.High-contrast black and white prints must be used.No color photographs are allowed.Format is an elongated square.Subject should look directly into the camera. Noprofiles allowed.Do not useoverstyled photosDo not use colorphotographyDo not photographpets or animalsDo not show morethan one salesassociate in a photo41