Sotheby's International Realty® Identity Standards ... - the Members

1. INTRODUCTIONWELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THECORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLEASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE ANDDIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THESOTHEBY’S INTERNATIONAL REALTY ® LOGO, AS WELL AS HOW TO APPLY THEBRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALSUSED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURETHAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTYAFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.