Sotheby's International RealtyÂ® Identity Standards ... - the Members

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4. SIGNAGEBuilding SignsHorizontal and vertical format signs have been designedto provide maximum flexibility for a variety ofapplication requirements. Your building or city mayhave specific requirements for the size, color orshape of your exterior sign. If you are not subject toa local restriction, your exterior sign must beSotheby’s International Realty ® blue with whitelettering (see page 14). We recommend that youconsult with one of our approved vendors toexplore your options. Additionally our ExteriorGuidelines Manual should be used to ensure this signmeets all compliance criteria in the event a localvendor is used. Please note – the use of a localsignage vendor is approved for exterior signage only.All other signage must be ordered from an approvedvendor as outlined in your franchise agreement.Specific measurements are not given because the sizeof the sign you will require will vary dependingon your location, the size of your office and localzoning requirements. The designs are based ona gridsystem, which can be enlarged proportionallyto suityour specific needs. Any deviation from these IdentityStandards due to local rules (as described on page 4)to the configuration of your exterior signage (e.g. anirregular shaped awning) must be approved inadvance.Note: No slogans, telephone numbers, marks or otherwords may appear on the building sign. Any variationsfrom these specifications must be submitted toSotheby’s International Realty Affiliates LLC forapproval.Required DisclaimerThe Minimum Required Disclaimer (see page 6) mustappear on the building sign, in Gill Sans upper andlower case in white as shown.NRT Building SignsBuilding signs contain two pieces of information – theSotheby’s International Realty ® Logo and the MinimumRequired Disclaimer. By using one of the preferredsigns, you ensure the Logo is being correctly displayed.Owned And Operated By NRT LLCHorizontal: Long FormatOwned And Operated By NRT LLCSquare30
Each Office Is Independently Owned And OperatedEach Office Is Independently Owned And Operated4. SIGNAGEAffiliate Building SignsBuilding signs must always contain two pieces ofinformation – the approved Sotheby’s InternationalRealty ® affiliate Logo Lock-up and the MinimumRequired Disclaimer.You must use the Logo Lock-up we provide to youwhich maintains a 50/50 visual relationship betweenthe Sotheby’s International Realty ® Logo and theaffiliate name.Smythe& JonesEach Office Is Independently Owned And OperatedSquareSmythe& JonesEach Office Is Independently Owned And OperatedSquare with IconSmythe& JonesHorizontal: Long FormatSmythe& JonesHorizontal: Long Format with Icon31
Page 1: Sotheby’s International Realty ®
Page 4 and 5: CONTENTSSection 422 Signage23 Affil
Page 7 and 8: 2.THESOTHEBY’S INTERNATIONAL REAL
Page 9 and 10: 2. THE SOTHEBY’S INTERNATIONAL RE
Page 17: 3. THE SOTHEBY’S INTERNATIONAL RE
Page 24 and 25: 4. SIGNAGEMUCH OF THE SUCCESS OF OU
Page 26 and 27: 4. SIGNAGEOptional Affiliate Yard S
Page 28 and 29: 4. SIGNAGEAffiliate and NRT RidersM
Page 30 and 31: 4. SIGNAGEAffiliate Open House Sign
Page 34 and 35: 5. STATIONERYTHE DESIGN OF OUR STAT
Page 36 and 37: 5. STATIONERYAffiliate LetterheadDB
Page 38 and 39: 5. STATIONERYAffiliate Envelope0.62
Page 40 and 41: 5. STATIONERYAffiliate Business Car
Page 42 and 43: 5. STATIONERYNRT Business CardsSize
Page 45 and 46: 5. STATIONERYName BadgesBadges are
Page 47 and 48: © MMVII Sotheby’s International
Page 49: 7. APPROVEDVENDORS AND CONTACT INFO

Sotheby's International RealtyÂ® Identity Standards ... - the Members

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