Sotheby's International Realty® Identity Standards ... - the Members

2. THE SOTHEBY’S INTERNATIONAL REALTY ® TRADEMARKSSubmittal for ApprovalAt the time you begin business as a Sotheby’sInternational Realty® office, your properties,offices, and sales associates will appear onsothebysrealty.com. There will however not be anylinks from sothebysrealty.com to your local website until you complete the compliance reviewprocess as outlined below.1. A compliance review checklist and htmltemplates are provided during the transitionprocess to assist in the compliance process.* Both documents maybe found onmembers.sothebysrealty.com2. Affiliate should review the compliance checklistand templates and make appropriate changes totheir local web site3. Once the checklist items are completed, a linkto the web site, and the contact information forany further communications should be emailed tocompliance@sothebysrealty.com.4. The Sotheby’s International Realty ® complianceteam will review the site and provide feedback onany additional changes via email.5. Once all the remaining changes are made, thesite should be resubmitted for final approval.6. Once final approval is given by the complianceteam, the affiliate local web site will be linkedbeginning the next business day.Please note any subsequent re-launch or major siteredesigns should be submit via the process notedabove.Sales Associate Web AddressesSales associates web sites will not be linked tosothebysrealty.com. These sites do not need to besubmitted to the Sotheby’s International Realty®compliance team, but should be reviewed by themanaging broker.NOTE: The affiliate is responsible forensuring that all sites associated with his orher office comply with legal and trademarkregulations as well as our Identity StandardsManual. If these sites do not meet ourbranding and approval standards (set forthabove),we reserve the rights to take appropriatecorrective actions, which may include delinkingyour approved company site fromsothebysrealty.com. Sales Associatewebsites are not allowed on brandmagazines, brochures and stationery items.Email SignaturesEmail is a primary form of communication forSotheby’s International Realty ® affiliates. Therefore,consistent representation for our identity isimportant. The purpose of the email signature is toprovide easy access to contact information foryour customers, as well as important informationregarding confidentiality. Below a sample emailaddress which is aligned with our brand’s marketingdirection has been provided. This should be used as aguideline to determine a standard setup for yourcompany. Establishing a consistent format is the bestway to ensure compliant email signatures are beingused by staff and sales associates.A recommended email signature content and formatis shown here:Jonathan SmytheSales AssociateSmythe & Jones Sotheby's International Realty123 Street Address, Suite 1700 | Anytown ST 10000t 212.555.1234 | f 212.555.4321 | c 917.555.1234jonathan.smythe@smythjonessir.comsmythejonessothebysrealty.comNotice of confidentiality: This transmission containsinformation that may be confidential and thatmay also be proprietary; unless you are the intendedrecipient of the message (or authorized to receive itfor the intended recipient), you may not copy, forward,or otherwise u se it, or disclose its contents toanyone else. If you have received this transmissionin error, please notify us immediately and delete itfrom your system.12