Sotheby's International RealtyÂ® Identity Standards ... - the Members

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CONTENTSSection 422 Signage23 AffiliateYard Signs24 Optional AffiliateYard Signs25 NRTYard Signs25 Optional NRTYard Signs26 Riders27 Approved Standard Riders28 Affiliate Open House Signs28 NRT Open House Signs29 Commercial Panels29 Development Signs30 Building Signs30 NRT Building Signs31 Affiliate Building SignsSection 532 Stationery33 Affiliate Letterhead35 NRT Letterhead36 Affiliate Envelope37 NRT Envelope38 Affiliate Business Cards41 NRT Business Cards43 Name BadgesSection 644 Advertising45 Affiliate Display And Classified Ads46 NRT Display And Classified AdsSection 747 ApprovedVendors AndContact Information
1. INTRODUCTIONWELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THECORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLEASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE ANDDIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THISIDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THESOTHEBY’S INTERNATIONAL REALTY ® LOGO, AS WELL AS HOW TO APPLY THEBRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALSUSED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURETHAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTYAFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.
Page 1: Sotheby’s International Realty ®
Page 7 and 8: 2.THESOTHEBY’S INTERNATIONAL REAL
Page 9 and 10: 2. THE SOTHEBY’S INTERNATIONAL RE
Page 17: 3. THE SOTHEBY’S INTERNATIONAL RE
Page 24 and 25: 4. SIGNAGEMUCH OF THE SUCCESS OF OU
Page 26 and 27: 4. SIGNAGEOptional Affiliate Yard S
Page 28 and 29: 4. SIGNAGEAffiliate and NRT RidersM
Page 30 and 31: 4. SIGNAGEAffiliate Open House Sign
Page 32 and 33: 4. SIGNAGEBuilding SignsHorizontal
Page 34 and 35: 5. STATIONERYTHE DESIGN OF OUR STAT
Page 36 and 37: 5. STATIONERYAffiliate LetterheadDB
Page 38 and 39: 5. STATIONERYAffiliate Envelope0.62
Page 40 and 41: 5. STATIONERYAffiliate Business Car
Page 42 and 43: 5. STATIONERYNRT Business CardsSize
Page 45 and 46: 5. STATIONERYName BadgesBadges are
Page 47 and 48: © MMVII Sotheby’s International
Page 49: 7. APPROVEDVENDORS AND CONTACT INFO

Sotheby's International RealtyÂ® Identity Standards ... - the Members

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