Sotheby's International RealtyÂ® Identity Standards ... - the Members

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5. STATIONERYNRT Business CardsSize3.5" x 2"PaperDomtar Solutions, 100# Cover in Soft WhiteInkBusiness cards can only be printed in Sotheby’sInternational Realty ® Blue, Sotheby’s InternationalRealty ® Text Gray with Sotheby’s InternationalRealty ® Logo reversing to white. For complete colorspecifications, see page 14.NRT Business Card (Front)Front-of-Card DesignThe design on the front of the card remains the sameregardless of which back-of-card design you choose.Marks, symbols and individual awards may not beincluded on business cards.Back-of-Card DesignThe back of your card can have your name,address, phone numbers, Sotheby’s InternationalRealty email address, web address and theSotheby’s International Realty ® Logo.First Name, Last NameFont: Gill Sans BoldSize: 9Leading: 11Color: Sotheby’s International Realty ® BlueProfessional TitleFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty ® Text GrayAddressFont: MinionSize: 9.5Leading: 11Color: Sotheby’s International Realty ® Text Gray.1875"0.12"3.5"First Name Last NameProfessional Title123 Street Name Town Name, ST 00000t 555.555.5555 f 555.555.555 c 555.555.555t 555.555.5555 f 555.555.555 c 555.555.555first.lastname@sothebysrealty.comcompanyname.sothebysrealty.comOperated by Sotheby's International Realty, Inc.NRT Business Card (Back)2"Business CFirst NameGill Sans B7.5 ptSecondaryMinion8.5 ptAddress InMinion8.5 ptPhone InfoMinion8 pt.Web Info:Gill Sans7.5 pt.LegalGill Sans4 pt.NumeralsFont: MinionSize: 9Leading: 11Color: Sotheby’s International Realty ® Text GrayEmail Address and Web SiteFont: Gill Sans RegularSize:8 (7 pt if email address comes to within .25 inchesfrom edges of card)Leading: 11Color: Sotheby’s International Realty ® Text GrayMinimum Required DisclaimerFont: Gill Sans RegularSize: 4Leading: 9Color: Sotheby’s International Realty ® Text Gray40
5. STATIONERYPhotography GuidelinesCourtesy and professionalism are what you want toproject when you hand someone a business card.Therefore, your photograph, should you choose touse one, must represent you in the best mannerpossible. We have developed these guidelines to helpmaintain a consistent, contemporary look for allbusiness card photographs. Take this guide to yourphotographer and ask them to follow this styleexactly as prescribed.A close-up head and shoulders shot is the onlyacceptable image. To ensure the professionalism theSotheby’s International Realty ® brand requires,photos of other people, animals, buildings, automobiles,slogans, graphics or anything other than YOU isnot allowed.Your picture will be an important business tooland should reflect your professional image as amember of one of the most prestigious real estateorganizations in the world.Photos are intended for use on business cards,internet and postcards. Sales Associate photoscannot be used on property brochures and it ishighly recommended that sales associate photosare not used on listing advertisements.Acceptable PhotographsUnacceptable PhotographsDo not includeobjects in thephotographDo not use casualphotographsImagery StyleProvide this style guideline to your photographer.Background should be a solid dark gray or white.Cropping is tight, centering on the face.Focus is on the eyes; any visible background must beout of focus.High-contrast black and white prints must be used.No color photographs are allowed.Format is an elongated square.Subject should look directly into the camera. Noprofiles allowed.Do not useoverstyled photosDo not use colorphotographyDo not photographpets or animalsDo not show morethan one salesassociate in a photo41
Page 1: Sotheby’s International Realty ®
Page 4 and 5: CONTENTSSection 422 Signage23 Affil
Page 7 and 8: 2.THESOTHEBY’S INTERNATIONAL REAL
Page 9 and 10: 2. THE SOTHEBY’S INTERNATIONAL RE
Page 17: 3. THE SOTHEBY’S INTERNATIONAL RE
Page 24 and 25: 4. SIGNAGEMUCH OF THE SUCCESS OF OU
Page 26 and 27: 4. SIGNAGEOptional Affiliate Yard S
Page 28 and 29: 4. SIGNAGEAffiliate and NRT RidersM
Page 30 and 31: 4. SIGNAGEAffiliate Open House Sign
Page 32 and 33: 4. SIGNAGEBuilding SignsHorizontal
Page 34 and 35: 5. STATIONERYTHE DESIGN OF OUR STAT
Page 36 and 37: 5. STATIONERYAffiliate LetterheadDB
Page 38 and 39: 5. STATIONERYAffiliate Envelope0.62
Page 40 and 41: 5. STATIONERYAffiliate Business Car
Page 45 and 46: 5. STATIONERYName BadgesBadges are
Page 47 and 48: © MMVII Sotheby’s International
Page 49: 7. APPROVEDVENDORS AND CONTACT INFO

Sotheby's International RealtyÂ® Identity Standards ... - the Members

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