Sotheby's International Realty® Identity Standards ... - the Members

5. STATIONERYAffiliate LetterheadOur letterhead design continues the sophisticationestablished for our stationery system.Size8.5" x 11"2.5"1.5" 2.75"Smythe& JonesFirst Name Last NameProfessional Title100 Street NameTown Name ST 00000t 555.555.5555f 555.555.5555smythejonessothebysrealty.com.845"June 14, 2004PaperCrane’s Crest, 100% Cotton Pearl White Wove, 28#with a Sotheby’s International Realty ® watermark.Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:InkLetterhead can only be printed in Sotheby’sInternational Realty ® Blue and Text Gray with theSotheby’s International Realty ® Logo printed inSotheby’s International Realty ® Blue. Complete colorspecifications can be found on page 14.The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesJJ/vcDesignExhibits are shown with and without an icon as well aswith a multiple office letterhead layout option. TheMinimum Required Disclaimer (see page 6) must bepositioned at the bottom of the letterhead, aligned leftwith the vertical rule, in 6.5 pt. Gill Sans, upper andlower case.0.25"LetterheadEach Office Is Independently Owned And OperatedSymbols such as the Realtor symbol, are permitted atthe bottom of the letterhead, .25" from the bottomand no taller than .25".TypographyFor typography specifications, see page 8.2.5"1.25" 3"Smythe& JonesFirst Name Last NameProfessional Title100 Street NameTown Name ST 00000t 555.555.5555f 555.555.5555smythejonessothebysrealty.com.845"Team names and sales associate personal Web sitesare not permitted on any stationery elements.June 14, 2004Mr. John SmithChairman & CFOAny Corporation1234 Any StreetAnytown, XX 12345USASalutation:The public rarely sees a letterhead without a typewritten message on it. When a letter is typedon the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style orformat of the letter is an important part of the overall design of our company's stationery.This is an example of one typewritten format on company stationery. As you can see, all thetypewritten elements are “flush left” on the page. Everything aligns with the logotype at the topof the page and with the address line at the bottom of the page. This format is double-spacedbetween paragraphs but single-spaced within the paragraph. There are no paragraph indentations.The date and complimentary close are also aligned flush left with the paragraphs.This particular letter format presents a very clean and businesslike appearance. A consistenttypewritten style as well as an error-free letter will communicate an image of our companyas very organized, competent and professional.Complimentary close,John JonesJJ/vcRiverside • Allentown • Covington • Newland • Lambert • Scottsville0.25"Each Office Is Independently Owned And OperatedMultiple Office Letterhead33